Our subscriber list is a highly qualified one. It’s 95%
retailers, and every one of them sells (or wants to sell) bedding.
How do we know that? The list was initially developed from
confidential account lists provided by leading mattress manufacturers,
giving us a base of the best in the business. And since the
magazine’s launch in March/April 2002, thousands more
have subscribed because Sleep Savvy is
directly relevant to growing their business.
Sleep specialty retailers are big readers of Sleep
Savvy, along with all of the major furniture
retailers, department stores and a strong contingent of the
smaller full-line furniture stores. Our readers include retail
owners, CEOs, bedding buyers, store managers, divisional
managers and sales associates. Manufacturers are also subscribers
and fans of Sleep Savvy, showcasing
the magazine among their retailers and offering yet another
important potential audience for advertisers’ marketing
messages.
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