Welcome to the Retailer Toolkit
sponsored by the Better Sleep Council
 Year-round, the Better Sleep Council reaches out to consumers through the media and online with messages to help Americans make the connection between quality of life and sleeping on a quality mattress, with emphasis on the importance of regular mattress replacement to ensure a good night's sleep. Visit http://www.bettersleep.org/.
To support retailers' local marketing and PR activities, the BSC and Sleep Savvy have created an online toolkit, with downloadable materials and artwork based on the BSC's messages. Some of the materials have been developed for the annual "May is Better Sleep Month" campaign. I May 2009, BSC focused on sleep and stress, alerting the media about the importance of a good night's sleep on a new mattress to get Americans through stressful times with health and relationships intact.
Backed by new mattress research
New findings from Oklahoma State University have added groundbreaking scientific support for the BSC's key messages. The research shows significant improvements in back comfort, sleep quality and stress levels when participants switched from their old mattresses (5 years old or older) to brand new mattresses, underscoring the importance of evaluating mattresses for replacement every 5-7 years.
About file formats
All of these files can be downloaded, saved and printed. EPS files, intended for graphic designers, require Illustrator or Photoshop to open. PDF files require Acrobat Reader to view. Microsoft Word files are document files that can be easily edited, allowing you to tailor press releases to meet your specific needs.
Press Releases
Support Materials
Fact Sheets
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