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Better Sleep Council Retailer Logos Guidelines

By reading the following information and clicking below, you can download Better Sleep Council logos for use during the the Fall and May campaigns.

Retailers who sell mattresses may use any or all of the Better Sleep Council's retailer logos on any company materials, including:

  • Consumer advertising
  • Promotional materials
  • Customer mailings
  • In-store signage
  • Employee newsletters and materials

Use is subject to the following restrictions:

1) The logo may not be attached to or be a part of any sleep product.

2) The logo must not be used in such a way as to state or imply, directly or indirectly, that the Better Sleep Council or its parent, the International Sleep Products Association, endorses any particular company, product or service, or that either BSC or ISPA has tested, certified or approved of any product or service in any fashion.

3) The logo composition must not be altered or excerpted in any way and may only be used in the form in which it appears on logo sheets or logo files provided by the BSC (through Sleep Savvy magazine) expressly for retail use.

4) The logo size and colors may be adjusted to suit individual needs, but size should not exceed 15% of total space in any one piece of advertising or promotional materials. Logo PMS colors are 5405 blue and 137 gold.

Downloading Logos

BSC's retailer logos are available in two file formats, EPS and PDF, in 4-colpor, 2-color and black & white.

EPS files offer graphic artists maximum flexibility. You must have Adobe Illustrator or PhotoShop to open EPS files. However, you may save them to a CD without opening the files and convey them to your artist or agency.

PDF files are a much simpler, but less flexible, format that requires Acrobat Reader to open. All of the BSC retailer logos are available in both color and B&W in a single PDF file. You can 'cut and paste' these logos for applications such as small ads, company newsletters, postcards, etc.

Download the logos in the format you require by checking the "I have read and understood the Retailer Logo Guidelines..." checkbox below. When the links are visible, right-click and choose "Save Target As..." on the required file to save it..

I have read and understood the Retailer Logo Guidelines, Restrictions and Instructions for Downloading Art..

 

 

 

 
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