Are you new to our magazine or looking for a particular story
from a past issue? Our library includes many of the stories
featured in Sleep Savvy during the
past year, including the current issue and the previous seven
issues. Just review the index and click on the feature or
department you'd like to read. The stories are presented in
their original magazine format as PDF files. You'll need Acrobat
Reader to open them.
If you don't find what you're looking for, we'll do our best
to provide it to you directly. Contact Editor-in-Chief Nancy
Butler at nbutler@sleepproducts.org.
Cover Stories |
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New Better Sleep Council Consumer research (Apr '08)
The best of Retail Road Trip (Mar '08)
Engaging
the senses to make the sale (Jan/Feb
'08)
Why consumer trust is your best sales tool (Nov/Dec)
The 20 biggest mistakes mattress salespeople make (Oct)
The selling power of storytelling (Sep)
The secret to amazing customer service (Jul/Aug)
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Guest Columns |
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Visual branding is important to the sale, by Bob Muenkel (Apr '08)
Looking forward to objections, by Steven King (Mar '08)
Retail sales are based on helping, by Jeffrey Gitomer (Jan/Feb '08)
Can trust be trained?, by Gerry Morris (Nov/Dec)
Understanding customer temperaments, by John Boe (Oct)
Creating 'co-production' experiences, by Peter Honebein (Sep)
Making customers love you, by Ross Shafer (Jul/Aug) |
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Consumer
Checks |
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2008 Sleep in America poll results (Apr '08)
Print inserts better than TV ads (Mar '08)
Don't shy away from color (Jan/Feb '08)
Survey reveals shopping mindsets (Nov/Dec)
Why retail customers are dissatisfied (Oct)
Consumer surveys from Canada, UK (Sep)
Better Sleep Council poll on sleep and work (Jul/Aug)
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Retail Road Trips
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Mattresses Unlimited, Louisville, KY (Apr '08)
The best of Retail Road Trip (Mar '08)
Royal Mattress, Hamilton, ON (Jan/Feb '08)
C.S. Wo, Honolulu, HI (Nov/Dec)
Sleep Center, Lakeland, FL (Oct)
Badcock & More, Mulberry, FL (Sep)
Art Van Furniture, Michigan (Jul/Aug)
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By Request - Body impressions |
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