Twice a year, the Better Sleep Council intensifies its efforts to help Americans make the connection between quality of life and sleeping on a quality mattress with focused campaigns that reach millions of consumers through national and local media. To support local retailer tie-in activities, the BSC and Sleep Savvy have partnered to create an online toolkit, with downloadable materials and artwork.

May is Better Sleep Month!

This May, BSC puts the focus on sleep and physical performance with its "Let's Get Physical" campaign for the annual Better Sleep Month campaign. Spotlighting the results of a new national survey, the BSC is alerting media across the country about the importance of a good night's sleep on a mattress that's not past its prime to improve daytime energy, coordination and agility.

Partnering with the American Chiropractic Association, BSC is also spotlighting the findings of the Oklahoma State University research showing significant improvements in back comfort and sleep quality when participants switched from their old mattresses (5 years old or older) to brand new mattresses, underscoring the importance of evaluating mattresses for replacement every 5-7 years.

NEW materials for Better Sleep Month 2008 include a customizable press release just for retailers, the official BSM media release for May, three new fact sheets, including one co-sponsored by the American Chiropractic Association, updated logos and a feature-length release packed with information on sleep and fitness that you can use for the May campaign or anytime of the year. We've also added two new photos that you can use to accompany your releases to local media.

About file formats

All of these files can be downloaded, saved and printed. EPS files, intended for graphic designers, require Illustrator or Photoshop to open. PDF files require Acrobat Reader to view. Microsoft Word files are document files that can be easily edited, allowing you to tailor press releases to meet your specific needs.