Welcome
to the Retailer Toolkit sponsored
by the Better Sleep Council
Year-round,
the Better Sleep Council reaches out to consumers through
the media and online with messages to help Americans make
the connection between quality of life and sleeping on a quality
mattress, with emphasis on the importance of regular mattress
replacement to ensure a good night's sleep. Visit www.bettersleep.org.
To support retailers' local marketing and PR activities, the
BSC and Sleep Savvy have created
an online toolkit, with downloadable materials and artwork
based on the BSC's messages. Some of the materials have been
developed for the annual "May
is Better Sleep Month" campaign. This May, BSC
focused on sleep and stress,
alerting
the media about the importance of a good night's sleep on
a new mattress to get Americans through stressful times with
personal health and relationships intact.
Backed
by new mattress research
New
findings from Oklahoma State University have added groundbreaking
scientific support for the BSC's key messages. The research
shows significant improvements in back comfort, sleep
quality and stress levels when participants switched
from their old mattresses (5 years old or older) to brand
new mattresses, underscoring the importance of evaluating
mattresses for replacement every 5-7 years.
About
file formats
All of these files can be downloaded, saved and printed. EPS
files, intended for graphic designers, require Illustrator
or Photoshop
to open. PDF files require Acrobat
Reader to view. Microsoft Word files are document files
that can be easily edited, allowing you to tailor press releases
to meet your specific needs.
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