Our subscriber list is a highly qualified one. It’s more than 90% retailers, and every one of them sells (or wants to sell) bedding. How do we know that? The list was initially developed from confidential account lists provided by leading mattress manufacturers, giving us a base of the best in the business. And since the magazine’s launch in March/April 2002, thousands more have subscribed because Sleep Savvy is directly relevant to growing their business.
Who reads Sleep Savvy?
Sleep specialty retailers are big readers of Sleep Savvy, along with all of the major furniture retailers, department stores and a strong contingent of the smaller full-line furniture stores. Our readers include retail owners, CEOs, bedding buyers, store managers, divisional managers and sales associates. Manufacturers are also subscribers and fans of Sleep Savvy, showcasing the magazine among their retailers and offering yet another important potential audience for advertisers’ marketing messages.