The search for a new mattress leaves a couple feeling at times unsatisfied — and even ignored For this issue’s Undercover, we sent a middle-aged couple out to shop for a new bed for the master bedroom of their new home in Southern California. The husband and wife own a 10-year-old mattress set purchased from […]
Las Vegas Ante4Autism 2020 Poker Tournament Around the Corner
The 12th annual Ante4Autism Poker Tournament will take place at 7 p.m., Jan. 25 at the Golden Nugget Hotel & Casino’s Grand Event Center, on the eve of Las Vegas Market. The fundraiser supports autism spectrum disorder advocacy, education and research. The event attracts donations and support from across the furniture and bedding industry and […]
The Sleep-Work Connection
New Better Sleep Council research reveals how employment can negatively affect slumber and what workers can do to avoid sleepless nights Americans aren’t sleeping enough. And those with a job seem to have a harder time getting good rest than others. That’s the latest findings from the State of America’s Sleep study commissioned by the […]
Great Expectations: Holiday Shopping Forecast
The International Council of Shopping Centers forecasts total holiday spending to reach $832.3 billion, with 90% of shoppers spending in physical stores The New York-based International Council of Shopping Centers forecasts a 4.9% increase in holiday spending over last year for a total of $832.3 billion. The average adult is anticipated to spend $683 on […]
How to Write a Great About Us Page For Your Website
Who Are You? Who, Who? Here’s how to craft an About Us page that conveys your store’s personality and connects with consumers If done right, your About Us webpage should be much more than a store biography. It should give consumers a reason to buy from you. A well-written About Us page is the ideal […]
Adult Entertainment
Want to add a little levity to your workweek? Classic childhood games can put some pep in your step and a smile on your face via GIPHY What happens when otherwise sane, well-adjusted retail sales associates decide to revisit their childhood and play games such as kickball, dodgeball and hopscotch? Well, in addition to the […]
Is Payday Going Out of Style?
Global survey finds employees want greater speed, security and flexibility in receiving pay, and prefer employers who care about their financial wellness As the world of work continues to evolve, a new survey by the ADP Research Institute, with headquarters in Roseland, New Jersey, has identified a growing demand for new payment options. In a […]
Need a Good Laugh?
Entries into Sleep Savvy’s cartoon caption contest are in, and, wow, do we have some hilarious quips and puns in store for you In the July/August issue of Sleep Savvy, we published this cartoon (see below) and invited readers to write a caption, submit it to the magazine and show off their wit. The staff […]
Get a Grip on Great Handshakes
A firm, friendly handshake can help retail sales associates make an instant connection with shoppers It’s one of the most famous handshakes in cinematic history: actor Tim Matheson glad-handing his way through the Delta Tau Chi fraternity house in “National Lampoon’s Animal House” saying, “Hi. Eric Stratton, rush chairman. Damn glad to meet you.” Funny, […]
Don’t Worry, Sleep Happy
Those who see the glass as half full, not half empty, tend to have a sunnier view of life. Now, researchers have found, they sleep better, too. The multiyear study, led by Rosalba Hernandez, professor of social work at the University of Illinois at Urbana-Champaign, included more than 3,500 people ages 32 to 51 living […]
Secret Shopper: The Good, the Bad and the Buggy
In this issue’s installment, our secret shoppers — a senior couple living along the Gulf Coast — visit three stores for new mattresses and generally have enjoyable experiences. Here’s why Every day as a mattress retailer, you help couples find a mattress that will give each person the support and comfort necessary for a good […]
Products and Programs for Success
In issues of Sleep Savvy distributed at the Summer Las Vegas Market, we offered advertisers an opportunity to showcase their new or most successful products and services. For more information, click each ad to visit the advertiser’s website.
It Is Easy Bein’ Green
Making simple changes can reduce your store’s environmental footprint and reduce your costs, too The first Earth Day was nearly 50 years ago and today, virtually everyone participates to some extent in the three Rs — reduce, reuse, recycle. Doing so helps cut the amount of stuff we send to landfills, decreases our energy use […]
More Than a Mattress
Want to express your appreciation to shoppers? Thoughtful leave-behind gifts will make a lasting impression with your customers “You get a car! And you get a car! And you get a car!” Oprah Winfrey made a lasting impression on her daytime talk show audience on the day she doled out all those new vehicles. Heck, […]
Exhausted? You’re Not Alone
Annual survey analyzes how well — or poorly — the world is sleeping and what, if anything, adults are doing about it Here’s a universal observation about sleep: Most adults around the world are worn out but don’t do much to help the situation. In fact, according to the findings from a recent annual global […]
Men and Women Search for Jobs Differently
How do women and men differ when looking for jobs? LinkedIn, a business and employment-oriented website with headquarters in Sunnyvale, California, released its Gender Insight Report in March to answer just that question. Based on interactions between companies and job candidates and recruiters on its site, the report noted: Men and women are equally open […]
U.S. Mattress Sales Drop in 4th Quarter
U.S. mattress sales slid in the fourth quarter of 2018, compared with the same three-month period in 2017, according to Bedding Market Quarterly, a sales trends report published by the International Sleep Products Association. Fourth-quarter sales of mattresses and stationary foundations decreased 15.5%, while wholesale values of those shipments dropped 9.2%, compared with the same […]
Oh, My Aching Back
Retail sales associates should try these tips to ease the aches and pains that come with working on your feet While we know sitting all day isn’t healthy, standing all day isn’t much better — as retail sales associates are well aware. Not only does it hurt your back, cause fatigue and stiffen muscle, constant […]
“Sleep Like a Kid”
To celebrate May’s Better Sleep Month, the Better Sleep Council kicks off PR campaign to share sleep advice through the eyes of children This May, the Better Sleep Council, the consumer-education arm of the International Sleep Products Association, is taking a renewed look at sleep — through the eyes of the world’s best sleepers — […]
Manufacturers Help Mattress Retailers Compete
Bedding brands simplify step-ups, reduce opening price points, make adjustables irresistible By Barbara T. Nelles and Beth English Retailers found plenty of Winter Las Vegas Market bedding news as they trooped through the halls of the World Market Center, Jan. 27-31. Traffic tapered off on Monday afternoon, probably due to a polar vortex, which spread […]
How to Show Customers You Care
Do your shoppers know you appreciate them? Sleep Savvy shares 7 ways to show the people who keep you in business how much you care about them Customer care is one way to take customer appreciation to the next level, letting shoppers know that you not only appreciate their business, but appreciate them as people, […]
Mature Employees Wanted
In a tight job market, consider hiring workers at or past retirement age. You’ll be surprised by the strengths they bring Are you looking for enthusiastic employees who are creative and innovative? Nope, we’re not talking about millennials; we’re referring to their parents and grandparents — baby boomers. Although Generation Y is the largest demographic […]
What Keeps Teenagers Up at Night?
It’s not Instagram. According to the Better Sleep Council, it’s homework, which impedes their sleep and tanks their school performance According to research from the Better Sleep Council, the nonprofit consumer-education arm of the International Sleep Products Association, homework — rather than social pressure — is the No. 1 cause of teenage stress, negatively affecting […]
Puppy Love
New research suggests women may sleep better with dogs in the bed rather than with human partners A dog may be a man’s best friend, but a dog is a woman’s best sleeping companion, according to a study. The study, published in Anthrozoös and conducted by Christy L. Hoffman, associate professor and anthrozoology program director […]
ISPA Releases New Industry Forecast
Analysis projects drop in sales in 2018, followed by modest growth in 2019 and 2020 When final numbers are tallied, the U.S. mattress industry is expected to see declines in the dollar value and number of units shipped in 2018, according to the latest forecast from the International Sleep Products Association. The forecast, released in […]
Secret Shopper: The More Things Change …
Our secret shopper gives three retailers in the Southeast mixed reviews. While she found an appealing selection of products, customer service and store design left something to be desired Sleep Savvy thinks 2019 is a perfect year to revive our secret shopper feature, sending consumers out around the country to see how mattress retailers are […]
New Products
For more information, click each ad to visit the advertiser’s website.
New Year’s Resolutions for RSAs
Pick a goal to reach and make this your best year ever in mattress sales This year, we want every mattress retail sales associate to be successful and satisfied at work, so we’ve compiled a list of new year’s resolutions for RSAs. Choose one — or, if you’re feeling especially ambitious, two — and get […]
Treats From the Autumn High Point Show
BY BETH ENGLISH AND BARBARA T. NELLES New lines, fresh looks, streamlined displays and more dotted the bedding showrooms at North Carolina’s biannual event and even a hurricane couldn’t keep us away. The Fall High Point Market Oct. 13-17 in High Point, North Carolina, was punctuated by Hurricane Michael barreling into the Florida panhandle and […]
Fill Those Online Shopping Carts to the Rim
Add-on sales make e-commerce more profitable Getting customers to click “Buy now” on your e-commerce site is great — and it’s even better if their online shopping cart is chock full of sleep products when they are ready to check out. Increasing the average order value online is much like growing the average sales ticket […]
The Next Chapter
In my farewell column, I want to thank readers and friends, as well as share lessons I’ve learned and imparted during my tenure with Sleep Savvy BY GERRY MORRIS The time has come for me to turn the page (pun intended) and move on to another chapter in my life. So, this is my final […]
MRC Launches “Retailer Take-Back” Program
Autumn campaign encourages consumers in California to ask retailers to take back used mattresses The Mattress Recycling Council has launched the 2018 “Retailer Take-Back” campaign, designed to encourage consumers to ask their local retailer to take back used mattresses when purchasing a new one. The eight-week campaign debuted Oct. 1 in targeted markets throughout California. […]
Giving Thanks
6 ways to show your customers how much you value them Without customers, you have no business. It’s as simple as that. Given this fact, it’s nice to go beyond the “thank you” you offer as shoppers head out the store door post-purchase or click “Place Order.” There are a number of meaningful ways you […]
An Attitude of Gratitude
10 quotes to inspire a practice of thankfulness With Thanksgiving near, now is a perfect time to take stock of your life and be grateful for all that you have. Professional blessings can include everything from your business or job to your colleagues and customers. Some people have started an annual practice of publicly giving […]
Mattress Recycling Council and Bye Bye Mattress Launch ‘Retailer Take-Back’ Campaign
Mattress Recycling Council News Release Campaign encourages consumers to ask retailers to take back used mattresses when purchasing new mattresses or box springs SACRAMENTO, Calif. – The Mattress Recycling Council today announced the launch of the 2018 “Retailer Take-Back” campaign, designed to encourage consumers to ask their local retailer to take back used mattresses when […]
Marking spring in High Point
BY BETH ENGLISH AND BARBARA T. NELLES Visitors to the latest furniture show in High Point, North Carolina, were treated to looks to freshen floors The High Point Market April 14-18 in High Point, North Carolina, offered a mix of spring weather—sunny days, afternoon rainstorms and temperature swings, not to mention a tornado in nearby […]
Malouf and Supima partner to sponsor New York Fashion Week getaway contest
News release written by Malouf and published, unedited, by Sleep Savvy (Logan, Utah) – Two premium bedding brands are coming together to tout the beauty and comfort of luxury cotton. Utah-based bedding accessories maker Malouf is sponsoring a sales contest that will send one lucky winner on a New York getaway. The trip comes with two tickets […]
Mattress sales stumble in first quarter but are expected to regain footing
U.S. mattress sales dipped in the first quarter of 2018, compared with the same three-month period in 2017, according to the Bedding Market Quarterly, a wholesale trends report published by the International Sleep Products Association. But the most recent ISPA forecast predicts sales will rebound and finish up for the year. Unit sales of mattresses […]
Better Sleep Council research finds men earn bragging rights when it comes to bedtime performance, women fall short
Better Sleep Council news release ALEXANDRIA, VA – May 1, 2018 – Today the Better Sleep Council, the consumer education arm of the International Sleep Products Association (ISPA), released its findings from a new survey on America’s bedtime performance as it relates to sleep regimen, finding that men outperformed their female counterparts, but both have […]
Better Sleep Council kicks off Better Sleep Month campaign May 1
Better Sleep Council news release The attention-grabbing Better Sleep Month campaign, “Are You Better in Bed Than …?” tunes into sleep as a status symbol ALEXANDRIA, VA—April 3, 2018—As part of its ongoing effort to help consumers understand the importance of a good night’s sleep, the Better Sleep Council (BSC), the consumer-education arm of the […]
The Better Sleep Council launches new sleep blog on BetterSleep.org
News release ALEXANDRIA, VA – February 13, 2018 – To continue helping consumers start every day with a good night’s sleep, the Better Sleep Council (BSC), the consumer-education arm of the International Sleep Products Association, is unveiling the Better Sleep Council Blog on February 13. The blog will serve as a resource to educate and […]
Sheex rolls out latest innovations at Paramount Sleep showroom
News release written by Sheex and published, unedited, by Sleep Savvy. MARLTON, NJ — January 25, 2018 — SHEEX, Inc., the world’s first performance fabric bedding and sleepwear company will be showcasing their latest product offerings during the upcoming Las Vegas Winter Market 2018. New entries in SHEEX® Performance Home™ feature ICE•Cool™ with CoolX™ Technology […]
Sealy unveils new Sealy Hybrid line with cooling technology
News release written by Tempur Sealy International Inc. and published, unedited, by Sleep Savvy. Category Leading Sealy Hybrid Line Crowning Achievement of Sealy Brand Relaunch by Combining Best of Both Innerspring and Memory Foam Features LAS VEGAS, Jan. 26, 2018 /PRNewswire/ — Tempur Sealy International, Inc. (NYSE: TPX) introduces the new Sealy® Hybrid line leveraging the best technologies from its […]
Beautyrest launches new Beautyrest Platinum and Beautyrest Complete lines
News release written by Serta Simmons Bedding LLC and published, unedited, by Sleep Savvy. (Beautyrest also) adds additional models to existing collections at Las Vegas Market Leading mattress brand offers dealers a preview of its 2018 advertising campaign (ATLANTA – Jan. 25, 2018) – The Beautyrest® brand, one of the industry’s leading mattress brands, is […]
Tempur-Pedic continues tradition of industry-leading innovation, unveils next generation of mattresses featuring breakthrough new Tempur formulation
News release written by Tempur Sealy International Inc. and published, unedited, by Sleep Savvy. New Tempur-Pedic Adjustable Bases and TEMPUR-Adapt Pillows Also Debut in 2018 LAS VEGAS, Jan. 26, 2018 /PRNewswire/ — Continuing its history of innovation, today Tempur Sealy International, Inc. (NYSE: TPX) announced that new, advanced pressure relief TEMPUR material (TEMPUR-APR Technology) will […]
Therapedic plans to unveil two new, innovative product lines at January Las Vegas Market
News release written by Therapedic International and published, unedited, by Sleep Savvy. LAS VEGAS, Jan. 25, 2018–Top 10 bedding producer Therapedic® is celebrating the new year with two new and innovative product lines—TheraLuxe®HD and Therawrap®2. Retailers visiting the company’s space here at B946 looking for the next ‘bigger and better’ product need look no further […]
Serta Simmons Bedding issues outlook for 2018 U.S. sleep market
News release written by Serta Simmons Bedding LLC and published, unedited, by Sleep Savvy. Predicts continued growth for the almost $9 billion bedding industry Serta and Beautyrest to Present New Product Innovations and New Campaign Messaging at Las Vegas Market Show ATLANTA — January 25, 2018 — Serta Simmons Bedding, LLC (“SSB”), the number one […]
Come out and play in the Ante4Autism poker tournament during Las Vegas Market
WHAT This is the 10th annual Ante4Autism poker tournament which, to date, has raised more than $427K. Event proceeds are donated to leading charities that focus on supporting research into autism spectrum disorders and the individuals and families affected by the condition. Find more information at Ante4Autism.com. WHERE Golden Nugget Hotel & Casino, Downtown Las […]
Fashion Bed Group expands horizons with universal headboards
News release written by Leggett & Platt Fashion Bed Group and published, unedited, by BedTimes. CHICAGO, Ill., December 19, 2017 – The concept of “one size fits all” isn’t one you typically associate with beds. Just ask Goldilocks. But Fashion Bed Group® (FBG), one of the leading U.S. suppliers of bedding accessory products, is changing […]
Fashion Bed Group heralds a big year ahead for beds
News release written by Leggett & Platt Fashion Bed Group and published, unedited, by Sleep Savvy. CHICAGO, Ill., December 19, 2017 – Fashion Bed Group® (FBG) will kick off the New Year with one of the most robust new product line-ups in the company’s history. At the January Winter Market in Las Vegas, one of […]
Fashion Bed Group ups the ante on adjustables
News release written by Leggett & Platt Fashion Bed Group and published, unedited, by Sleep Savvy. New products and shipping options to be showcased at Vegas market CHICAGO, Ill., December 19, 2017 – With more than 40 years of experience in the adjustable base market, Leggett & Platt Fashion Bed Group (FBG) understands that every […]
Englander enhances Tension Ease and showroom for Las Vegas Market
News release written by Englander and published, unedited, by Sleep Savvy. Las Vegas (January 15, 2018) – Top 10 bedding producer Englander will launch an enhanced mattress series in its newly remodeled showroom at the Las Vegas Market, January 28-February 1. Based on the successful introduction of Tension Ease with graphite, Englander is introducing Tension […]
Culp Home Fashions introduces new line of bedding accessories
News release written by Culp Inc. and published, unedited, by Sleep Savvy. High Point, N.C. (January 19, 2018) – Leading mattress ticking company, Culp Home Fashions, a division of Culp, Inc. (NYSE: CULP), announced today it has entered the bedding accessories category, including mattress pads and protectors. This new product line is being offered under […]
Blu Sleep to unveil new Las Vegas showroom, logo, packaging and POP in rebranding initiative
News release written by Blu Sleep Products and published, unedited, by Sleep Savvy. Designs emphasize spa-like experience Blu Sleep products are meant to replicate POMPANO BEACH, Fla. – Blu Sleep Products, the leading specialty mattress and pillow manufacturer, is renovating its showroom (B-960) with a clean, fresh look for the Winter Las Vegas Furniture Market […]
Malouf set to launch new pillows and duvet set at Las Vegas Market
News release written by Malouf and published, unedited, by Sleep Savvy. (Logan, Utah) – Utah-based bedding maker Malouf today announced the company will launch several new products including a new pillow line and a patent-pending duvet fastening system at Las Vegas Market later this month. The company is set to unveil its ActiveDough pillow line, […]
Malouf to combat human trafficking with Forging Freedom event at Las Vegas Market
News release written by Malouf and published, unedited, by Sleep Savvy. (Logan, Utah) – Utah-based bedding accessories maker Malouf is bringing together the biggest and best names in the bedding industry to fight human trafficking. From 5 to 7 p.m. on January 28, the company will host its first Forging Freedom event in the Malouf […]
Don’t wait for your customers
BY GERRY MORRIS Reach out to consumers with positive messages about sleep and bedding on social media and in face-to-face interactions. The good news is that mattresses are and always will be one of the single best and most important products for consumers to buy and, consequently, for retail sales associates to sell. But the […]
ISPA launches Consumer Analytics Program
To learn more During the Winter Las Vegas Market, the International Sleep Products Association will host an information session about the new ISPA Consumer Analytics Program. Mark your calendar for 2 to 3 p.m. on Monday, Jan. 29, in the World Forum on the 16th floor of Building B in the World Market Center. For […]
Fall 2017 High Point Market in bedding showrooms
Two-sided beds, fancy fabrics and lots of boxed product for grab-and-go shoppers BY BETH ENGLISH AND BARBARA T. NELLES While the Fall High Point Market Oct. 14-18 in High Point, North Carolina, was a quiet one in bedding halls, the editors of BedTimes uncovered a healthy amount of new product news to share. Take a […]
‘Tis the season to sleep, snuggle and smooch
Better Sleep Council study says Americans stay warm in bed during the coldest months ALEXANDRIA, VA, Nov. 6, 2017 – A little more than half of Americans (51%) sleep more in the wintertime, and 42% find winter the best sleeping season, according to a new survey from the Better Sleep Council (BSC), the nonprofit consumer-education […]
ISPA welcomes new leadership to Better Sleep Council
News release from the International Sleep Products Association Julia Rosien appointed as Chair, Brent Limer accepts Vice Chair Position (Alexandria, VA, Nov. 1, 2017) – The International Sleep Products Association (ISPA) welcomes Julia Rosien, Brand Director at Restonic Mattress Corp. and Brent Limer, Chief Sales Officer at Latexco LLC to Better Sleep Council (BSC) leadership. […]
Relief Bed: Santa Rosa/Northern California fires relief project
News release written by Relief Bed and published, unedited, by Sleep Savvy Relief for Santa Rosa/Northern California fires Seattle, Oct. 14, 2017–The devastation in Santa Rosa, Sonoma County and surrounding areas is heartbreaking! Fires continue to rage as of today, and has already claimed the lives of 34 people with many missing. The fires have […]
At Las Vegas Market convenience combines with cool products in mattress showrooms
BY BETH ENGLISH AND BARBARA T. NELLES Bedding buyers greeted by beauty, boxes and new meanings of adjustability If your store floor still lacks a boxed-bed offering, the Summer Las Vegas Market July 30-Aug. 3 was the show to shop. Major brands such as Serta and Simmons launched new boxed-bed programs for their flagship brands, […]
News release: BSC sleep positions survey
News release from the Better Sleep Council, the consumer-education arm of the International Sleep Products Association Does Sleep Position Indicate Intelligence? Research from the Better Sleep Council uncovers how you sleep may reveal more than you think ALEXANDRIA, Virginia – August 11, 2017 – New research suggests the position you sleep in may tell you […]
Bedding Finds At Spring High Point Market Report
Mattress and sleep accessories exhibitors feature line extensions, adjustable bases, modern looks during rainy show BY BETH ENGLISH AND BARBARA T. NELLES The tone was subdued at the Spring High Point Market in High Point, North Carolina, with fewer bedding exhibitors, but Sleep Savvy editors were impressed with these finds. Note: Unless otherwise stated, all […]
Rev Up Your Summertime Sales with a Big ol’ Party
Summertime is a great time for mattress sales. Of course, there are the long holiday weekends, but consumers also often have more time on their hands and like to get out and about in the nice weather and longer days. Here are some ideas for pulling shoppers into your store between now and the official […]
Give Your Opinions About Mattress Recycling Programs Through a Short Survey
The Mattress Recycling Council has released an industrywide survey that will help the nonprofit improve its customer service and communication efforts. Take the short survey. MRC asks retailers and manufacturers doing business in MRC’s Bye Bye Mattress programs in California, Connecticut and Rhode Island to rate their experience with MRC and its resources. Those in […]
MRC expands public education
Recycling program launches interactive booth tour in California The Mattress Recycling Council recently launched an interactive booth tour in California to further reach and educate consumers about its Bye Bye Mattress program and the benefits of recycling. Activities are fun for all ages: a maze, matching game and computer challenge to save as many mattresses […]
High Point Market: Kingsdown Expands Vintage Collection Elite
NEWS RELEASE WRITTEN BY KINGSDOWN AND PUBLISHED, UNEDITED, BY SLEEP SAVVY 4/22/17 HIGH POINT, N.C. – Building on the success of its Vintage Collection®, top 15 luxury mattress supplier Kingsdown will highlight an expanded Vintage Collection Elite at the upcoming Spring High Point Market. The expanded line includes two new designs, which will boost the […]
High Point Market: Gold Bond Premier Mattress Collection Redesigned and Upgraded
NEWS RELEASE WRITTEN BY GOLD BOND AND PUBLISHED, UNEDITED, BY SLEEP SAVVY 4/21/17 Upscale fabrics, higher coil counts, natural latex foam, organic wool take center stage in facelift HIGH POINT, N.C. – Leading independent mattress manufacturer Gold Bond is boosting the comfort and support levels of its Premier Series, the company’s high-end innerspring mattress collection, […]
High Point Market: Fashion Bed Group Unveils Inventive ‘Presto’ Bed Frame
NEWS RELEASE WRITTEN BY FASHION BED GROUP AND PUBLISHED, UNEDITED, BY SLEEP SAVVY State-of-the-Art Support System Is Designed To Adapt, Engineered To Last CHICAGO, Ill., March 22, 2017 – Attendees at the Spring Market in High Point, N.C., are in for a bit of engineering magic in the form of the new PRESTO bed frame […]
High Point Market: Malouf Debuts New Headboard Line
NEWS RELEASE WRITTEN BY MALOUF AND PUBLISHED, UNEDITED, BY SLEEP SAVVY LOGAN, Utah, April 19, 2017 — Upscale bedding manufacturer Malouf today announced it will debut a line of headboards to complement its existing family of bed frames and bases. The company will show the new headboards at the upcoming High Point Market. “When customers […]
High Point Market: Therapedic’s Bravura Set to Steal the Show
NEWS RELEASE WRITTEN BY THERAPEDIC INTERNATIONAL AND PUBLISHED, UNEDITED, BY SLEEP SAVVY HIGH POINT, March 24, 2017—In addition to its reputation for showcasing best-of-class home furnishings and bedding, the High Point Market has also been praised for bringing world-class musical entertainment to market as part of its Stars Under The Stars program. But according to […]
High Point Market: Gold Bond Holds Social Media Contest
NEWS RELEASE WRITTEN BY GOLD BOND AND PUBLISHED, UNEDITED, BY SLEEP SAVVY HARTFORD, Conn., April 18, 2017 – Gold Bond will launch a social media contest in its showroom, located at M-610 of the International Home Furnishings Center, during the Spring High Point Furniture Market, April 22-26. The contest comes on the heels of a […]
Parents Report Daylight Saving Time Negatively Affects Their Kids
NEWS RELEASE Better Sleep Council Offers Tips to Help Parents Get Kids Back to Sleep ALEXANDRIA, Virginia – March 6, 2017 – Half of all American parents say Daylight Saving Time (DST) affects their kids and more than one-quarter (29%) report it’s more difficult to get children to sleep after the time change, according to […]
Magniflex brings new bed models, adjustable bases and pillows to market
Three news releases written by Magniflex and published, unedited, by Sleep Savvy Magniflex continues to improve upon their mattresses with updates to their widely successful, Dolce Vita mattress line The updated Dolce Vita mattress line features an elegant new look and a classically Italian design Miami: The Dolce Vita mattress line is one Magniflex’s most […]
Tempur-Pedic Celebrates 25th Anniversary with Debut of Limited-Edition TEMPUR-Legacy Mattress
News release written by Tempur Sealy and published, unedited, by Sleep Savvy Tempur-Pedic continues to deliver life-changing sleep with proprietary TEMPUR® material, building upon company founder’s vision LAS VEGAS, Jan. 20, 2017 – To celebrate 25 transformative years in sleep innovation, Tempur- Pedic announced today the introduction of the new, limited-edition TEMPUR-Legacy™ mattress, which combines […]
Stearns & Foster Celebrates Record Year for Sales and Previews Plans to Go Big in 2017
News release written by Tempur Sealy and published, unedited, by Sleep Savvy On the Strength of the 2016 Redesigned Stearns & Foster® Mattress Line-Up, Including the New Reserve Collection, Stearns & Foster Looks to Increase Retailer Presence in 2017 LAS VEGAS, Jan. 20, 2017 – The launch of Stearns & Foster’s 2016 redesigned mattress line-up, […]
Trusted Sealy Mattress Brand Gets Strongest Refresh in 130-Year History
News release written by Tempur Sealy and published, unedited, by Sleep Savvy Product lines revamped to offer improved support, aesthetics and value LAS VEGAS, Jan. 20, 2017 – Tempur Sealy International, Inc. (NYSE: TPX) announced today that its Sealy brand is getting an unprecedented refresh in 2017. The iconic brand known for its reliable support […]
Vispring Launches New Showroom at Las Vegas Market
News release written by Vispring and published, unedited, by Sleep Savvy Friday, December 16, 2016 — Luxury British bed maker, Vispring, launches new 1,996 square foot showroom at Las Vegas Market in Building C, Space 1562. The new location, in the center of the trade furnishings sector, has given Vispring more space to embody the […]
Therapedic Looks to Strike Chord with Bravura Line
News release written by Therapedic and published, unedited, by Sleep Savvy LAS VEGAS — The world’s greatest musicians know that the ability to listen is essential to delivering a great performance. Top 10 bedding producer Therapedic agrees, which is why it used the summer and fall markets to soft launch Bravura and gather input from […]
Talalay Global Targets Sleep Accessories and Canines
Two news releases written by Talalay Global and published, unedited, by Sleep Savvy (1) TALALAY GLOBAL™ TO EMPHASIZE IN LAS VEGAS NEW TALALAY SLEEP ACCESSORIES TO ACCELERATE RETAIL SALES, PROFITS SHELTON, Conn.—Talalay Global™ is coming to the Las Vegas Market with a new enhanced pillow program aimed at encouraging retailers to leverage the significant profit […]
Symbol Launches SleepFresh and Meditation Hybrid Collection
News release written by Symbol Mattress and published, unedited, by Sleep Savvy SYMBOL® MATTRESS PLANNING ALL-OUT LAUNCH OF CLIMATE-CONTROLLED SLEEPFRESH™ BEDS; NEW MEDITATION™ LINE ALSO ON LAS VEGAS AGENDA RICHMOND, Va.—Symbol® Mattress, which has seen a very strong response to the new SleepFresh™ line it brought to Las Vegas last summer and in subsequent test […]
Specialty Sleep Association Showroom Filled to Max
News release written by the Specialty Sleep Association and published, unedited, by Sleep Savvy SSA Showroom Filled, Two New Exhibitors, Also Some Existing Members Expand Their Show Space Friant, CA – January 16, 2017 – With 28 different mattress, bedding and home furnishings manufacturers exhibiting in Showroom C-1565 at the Winter 2017 Las Vegas market, […]
Spring Air to Re-introduce Back Supporter Lines
News release written by Spring Air International and published, unedited, by Sleep Savvy SPRING AIR® TO SET STAGE IN LAS VEGAS FOR DRAMATIC RE-INTRODUCTION OF BACK SUPPORTER® LINES; THIRD BACK SUPPORTER LINE TO BE LAUNCHED BOSTON—Following extensive trade and consumer research on fashion looks and fabric trends that appeal to various demographic groups, […]
Serta® to Debut All-New Perfect Sleeper® Mattresses at Vegas Market
News release written by Serta and published, unedited, by Sleep Savvy New Collection Designed for Better Looks, Better Feels and Better Overall Value in 2017 Hoffman Estates, IL (December 16, 2016) – Serta, the leading mattress manufacturer in the industry, is unveiling an all-new Perfect Sleeper mattress collection at the Winter 2017 Las Vegas Market. […]
Restonic Ushers In 2017 With Bright, Bold Statement-making Mattress
News release written by Restonic and published, unedited, by Sleep Savvy BUFFALO, NEW YORK Restonic, a top 10 mattress manufacturer, is making dreams come true with the launch of their Field of Dreams mattress, a fashion-forward extension of the award-winning ComfortCare® Hybrid Signature mattress collection. Build it and they will come, Shoeless Joe said, […]
Paramount Sleep and Sheex Bedding Unveil an Innovative Partnership
News release written by Paramount Sleep and published, unedited, by Sleep Savvy Norfolk, Va., January 9, 2017—A new concept in bedding is going to revolutionize the mattress buying experience and will be showcased at the Red Rock Resort during the Las Vegas furniture market (Sat., Jan. 21-Wed., Jan. 25). In an untapped market niche, Paramount […]
Magniflex to Showcase Magni Smartech
News release written by Magniflex and published, unedited, by Sleep Savvy Magni Smartech is the future of sleep, combining superior comfort with innovative sleep technology The Magni Smartech analyzes and records data while you sleep to provide valuable insight and recommendations that dramatically improve your sleep over time. Miami, FL: Magni Smartech is an innovative, […]
Levitation Labs to Showcase Advanced UpLIFT and GlideON Encasements
News release written by Levitation Labs and published, unedited, by Sleep Savvy Company Will Occupy New Las Vegas Showroom, B-956 Chicago, IL – Jan. 16, 2017 – Based on the strong level of interest they received from retailers during their buzzworthy UpLIFT™ Weightless Mattress System product debut at the Summer Las Vegas Market this past August, […]
Kingsdown Relocating Las Vegas Showroom to C-1588
News release written by Kingsdown and published, unedited, by Sleep Savvy NEW SHOWROOM DESIGN MIMICS ACTUAL RETAIL SHOWROOM ENABLES RETAILERS TO EXPERIENCE HOW BRAND WILL PLAY ON THEIR FLOORS MEBANE, N.C. – In a move to strengthen its presentation and better showcase its growing product line, luxury mattress supplier […]
HomTex to Launch New Dream Living Brand of Products at Las Vegas Market
News release written by Homtex and published, unedited, by Sleep Savvy Luxury and innovation are hallmarks of new family of sheets, adjustable bases, pillows, throws and decorative pillows LAS VEGAS – U.S. based HomTex Inc., known for its well-loved DreamFit® brand of sheets, will unveil the new Dream LivingTM brand during the Las Vegas Market starting January 22, […]
Fashion Bed Group Offers Full Slate of Las Vegas Introductions
Four news releases written by Fashion Bed Group and published, unedited, by Sleep Savvy (1) FASHION BED GROUP® GIVES ITS ADJUSTABLES LINE A LIFT Design Updates Focus on Features and Value CHICAGO, Ill., December 16, 2016 – Who says you can’t get more for less? That’s exactly what Fashion Bed Group® (FBG) plans to deliver […]
Simmons launches Beautyrest Silver, adds New BeautySleep models
News release written by Simmons Bedding Co. and published, unedited, by Sleep Savvy Atlanta, Jan. 2017 — This January, Beautyrest® is replacing its highly successful Beautyrest Recharge® line with the new Beautyrest Silver collection, creating an easy-to-understand “better, best, luxury” step-up story for consumers. With Beautyrest Platinum™ and Beautyrest Black® rounding out the “best” and “luxury” […]
Englander to Bring New Tension Ease Line to Las Vegas
News release written by Englander and published, unedited, by Sleep Savvy SHOWROOM TO INCLUDE SELECTION OF LOCALLY MADE ENGLANDER BEDS CHICAGO—Englander® Sleep Products will launch in Las Vegas a complete redesign of its Tension Ease® orthopedic collection featuring a new, proprietary latex foam. The producer also is “regionalizing” its C-1596 market space for the first […]
Diamond Mattress Expands Bed-In-Box Lines
News release written by Diamond Mattress and published, unedited, by Sleep Savvy DIAMOND® MATTRESS EXPANDING BED-IN-BOX LINES IN LV TO GIVE RETAILERS ADDITIONAL OPTIONS IN EXPLOSIVE BOXED-BED CATEGORY RANCHO DOMINGUEZ, Cal.—Having seen its bed-in-box sales grow to 30 percent of its entire mattress business, Diamond® Mattress is launching in Las Vegas two new bed-in-box collections […]
Boyd to Introduce Broadest Spectrum Ever of Broyhill Beds
News release written by Boyd Specialty Sleep and published, unedited, by Sleep Savvy OTHER INTROS INCLUDE NEW INNERFLEX® MODELS AND PLATFORM BED DESIGNS ST. LOUIS—Boyd Specialty Sleep® is broadening its selection of Broyhill®-branded products in Las Vegas to offer brick-and-mortar retailers the widest possible range of bed constructions, technologies, price points and aesthetics on an exclusive […]
Blu Sleep Launches Three Major Product Innovations
News release written by Blu Sleep and published, unedited, by Sleep Savvy Blu Sleep Products Introduces New AirTex® Technology Breathable Covers Five Dual Comfort Pillows and the new “Loft” Mattress with “right fit for the person, right fit for the adjustable bed base” At the Winter 2017 Las Vegas Market Pompano Beach, FL – January 16, […]
Kaymed Promises No More Guessing With Next-Gen Sleep Diagnostics
News release written by Kaymed and published, unedited, by Sleep Savvy Dublin, Dec. 5, 2016—Kaymed, which is exhibiting at Winter Las Vegas Market, booth 57 in the Specialty Sleep Association showroom (C-1565) is the Ireland-based mattress and foam producer that is also becoming a leader in technologies that measure and fit consumers to sleep products. […]
W. Silver Introduces New Adjustable Beds and Folding Foundation
News release written by W. Silver Products and published, unedited, by Sleep Savvy El Paso, TX – January 16, 2017 – Building upon the explosive growth of the adjustable bed category, W Silver Products will be expanding its comprehensive line of adjustable bed bases with key improvements and new product introductions at the Winter Las Vegas […]
Bedding News from Fall High Point Market
BY BETH ENGLISH AND BARBARA T. NELLES After touring sleep products showrooms at the quietly interesting High Point Market Oct. 22-26, we bring you this series of vignettes filled with some intriguing finds–from two-sided mattresses to pillows with springs. Gold Bond thinks young Mattress and futon manufacturer Gold Bond, with headquarters in Hartford, Connecticut, rolled […]
Shifman Mattress Co. donates sleeping mats to Haitian hurricane victims
MATTRESS INDUSTRY NEWS RELEASE News release written by Shifman Mattress Co. and published, unedited, by Sleep Savvy Shifman Mattress Co. in conjunction with Kafe Louverture donates 10 double-sided sleeping mats to families affected by Hurricane Matthew Newark, NJ, Nov. 16, 2016 — Last month, Hurricane Matthew drove directly through Haiti, leaving a death toll of over […]
Retailer Web Services launching holiday deals on major mattress and appliance brands
NEWS RELEASE News release written by Retailer Web Services and published, unedited, by Sleep Savvy Hosting Guests this Holiday Season? Deals on Home Appliances and Mattresses are Aplenty SCOTTSDALE, Ariz., Oct. 18, 2016—Independent retailers across the country are bracing for the “triple threat” frenzy of holiday shopping known as Black Friday, Small Business Saturday and Cyber […]
Mattress shoppers can play games, win prizes at Gold Bond showroom
MATTRESS INDUSTRY NEWS RELEASE News release written by Gold Bond and published, unedited, by Sleep Savvy Gold Bond launches social media contest at High Point Market Prizes include premium futon and floor sample HARTFORD, Conn., Oct. 19, 2016 – Independent, family-owned Gold Bond Mattress, is getting social at the 2016 High Point Furniture Market this […]
Malouf moves to new High Point Showroom, launches IceTech mattress protector
MATTRESS INDUSTRY NEWS RELEASE Malouf Unveils New Showroom and Products at High Point Market LOGAN, Utah, Oct. 18, 2016 – Upscale bedding accessories provider, Malouf moved to a new showroom for the upcoming High Point Market; a move that prepares the company for increasing traffic and facilitates its customized sales approach. The new showroom at […]
Southern California Furniture and Accessory Market Opens Nov. 9 Under New Management
NEWS RELEASE All-new Southern California Furniture and Accessory Market opens under new management Nov. 9-10 with the latest trends in home decor LONG BEACH, CALIF., Oct. 19, 2016 – New management will bring fresh energy and trending styles to an expanded marketplace of furniture, bedding and home accessories products when the new Southern California Furniture […]
Consumer Tips on How to Move a Mattress
NEWS RELEASE Vancouver Moving Company Reveals how to Move a Mattress like a Pro VANCOUVER, BC–(Marketwired – Oct. 17, 2016)–Ferguson Moving & Storage, a Vancouver moving company, has just released a blog that addresses one of the most difficult aspects of moving-the mattress. For more information, go to: How to move a mattress. Large pieces, […]
These Famous Quotes Will Help Improve Your Mattress Sales
BY GERRY MORRIS “People who like quotes love meaningless generalizations.” That’s according to Graham Greene, the English novelist and, I would say, a sourpuss. Sorry, but I do like quotes and use them often in my Sleep Savvy columns. I Googled to find out why some people (like me) favor quotations and some people (like […]
Vita Talalay latex brand offers virtual-reality glasses with purchase
MATTRESS INDUSTRY NEWS RELEASE Vita Talalay Makes Falling Asleep a Virtual Dream Maastricht, the Netherlands, Sept. 2016 — Radium Foam, makers of Vita Talalay latex foam introduce the first virtual reality experience ever to enhance night-time relaxation for better sleep, to be launched to retail stores worldwide on 1st of December 2016. The company, which prides […]
Las Vegas Market Mattress News Includes Lots of Under-bed Finds
Adjustable bases, frames and storage options among many solutions at summer show BY BETH ENGLISH AND BARBARA T. NELLES While major line changes were not on the menu at sleep products showrooms during the Las Vegas Market July 31-Aug 4, the editors of Sleep Savvy uncovered plenty of news—and, mostly, it was under the […]
U.S. Mattress Sales Tick Up Slightly in Second Quarter
U.S. mattress sales rose in the second quarter of 2016, compared with the same three-month period in 2015, according to Bedding Market Quarterly, a sales trend report published by the International Sleep Products Association. Sales of units (mattresses and foundations) increased 0.8% and the wholesale dollar value of those units was up 5.5%, compared with the […]
Steinhoff and Mattress Firm to Form World’s Largest Bedding Retailer
Via BedTimes Magazine Steinhoff International Holdings NV, with headquarters in Johannesburg, announced July 8 that it planned to acquire Houston-based Mattress Firm Holding Corp. for $64.00 per share in cash, or $2.4 billion. The offer was unanimously approved by the boards of both companies and will result in the largest multi-brand mattress retail distribution network […]
Tip Sheet: How-to Beat Retail Burnout
The competitive, people-oriented environment of a showroom floor can lead to physical and mental stress. Here are 5 ways to stay motivated. Stress on the sales floor and in the workplace is nothing new, but it seems to be on the rise. According to a June 27 article by Rich Fernandez posted on the HarvardBusiness Review […]
Summer of Giving: Bedding Industry Donates Product
Members of the bedding industry help communities by donating mattresses and sleep products to those in need Mattress retailers and manufacturers are a generous bunch, as news stories throughout the summer proved, and Sleep Savvy would like to highlight a few of their acts of kindness. In May, retailer Mattress Ranch, which has 11 locations […]
How-to Make a Sale to Those ‘Just Looking’
BY GERRY MORRIS Just looking? Oh no! Consider these 8 ideas to increase the odds of making a sale to those determined to shop around and compare “We need a mattress, but this is our first stop and we want to shop around and compare.” These are not only some of the most dreaded words heard […]
Infographic: American Workers Are Sleep-Deprived
According to this infographic published by the Safety Management online degree program at Eastern Kentucky University in Richmond, Kentucky, U.S. employees are short on sleep and it’s affecting their performance on the job, and causing more workplace injuries than ever before. Studies show that American workers are sleeping one to two hours less per day than […]
U.S. Mattress Sales Revenues Rise in Second Quarter
U.S. mattress sales rose in the second quarter of 2016, compared with the same three-month period in 2015, according to Bedding Market Quarterly (paywall), a sales trend report published by the International Sleep Products Association. Sales of units (mattresses and foundations) increased 0.8% and the wholesale dollar value of those units was up 5.5%, compared […]
Stellar Selling Strategies That Start With ‘C’
BY GERRY MORRIS The sounds of success Alliteration is a stylistic device defined by the repeated sound of the first consonant in a series of words, e.g., the headline on this column. There are several reasons I like using alliteration. First, it’s kind of fun for me to see how many meaningful words I can […]
MRC Offers Materials and Resources for Retailers
The Mattress Recycling Council offers consumer-education materials and resources for registered retailers at no cost. While stores aren’t required to use them, they are designed to help explain state recycling programs to customers. Included are: Information cards: These smartphone-sized cards, which can be attached to receipts or invoices, direct customers here for information about the […]
Third State Enacts Mattress Recycling Law
New Rhode Island Mattress Recycling program is funded through $10 fee for each mattress, box spring. On May 1, Rhode Island became the third U.S. state to launch a free recycling program for mattresses and box springs. The program, called Bye Bye Mattress, establishes free collection points in cities and towns across the state. Ocean […]
U.S. Wholesale Revenues Set New High in 2015
The U.S. mattress industry in 2015 continued its upward trend in both unit shipments and wholesale dollar values, according to the 2015 Mattress Industry Report of Sales and Trends recently released by the International Sleep Products Association. U.S. mattress manufacturers shipped nearly 39 million units (mattresses and foundations) in 2015—up 4.5% over 2014 levels. Wholesale […]
Forecast: U.S. Mattress Sales to Rise
The U.S. mattress industry is projected to enjoy healthy increases in both units shipped and the value of those shipments for 2016 and 2017, according to a new forecast from the International Sleep Products Association. The forecast, released in May, projects that the number of mattresses and foundations shipped will rise by 3.5% and the […]
Long Hours Can Be Hazardous To Your Health
Does working more hours increase your bottom line? Research says ‘nope.’ Take note, retailers: According to a recent post on Inc.com, working too much can be counterproductive and even lead to health problems. The business website cites various reports and scientific studies that suggest working more than 40 hours a week can have negative physical, […]
How To Train Your Brain to Improve Concentration
As a retailer, you have a lot on your mind. Follow these 3 tips to improve concentration and productivity: During the workday, distractions run rampant—phone calls, emails, interactions with vendors, employees and shoppers. To counteract these productivity speed bumps, try these three tips, offered by David Rock and reported by Nadia Goodman in Entrepreneur.com. Rock […]
Mattress Shopping Isn’t So Bad After All
BSC survey reveals Americans don’t stress over buying a new bed and mattress shopping It’s a familiar headline that tends to say something along these lines—Americans loathe mattress shopping. Or, mattress shopping frustrates consumers. But the notion that mattress shopping stresses out Americans is a fallacy, based on a recent survey from the Better Sleep […]
Tires Change the Dynamics of Mattress Sales
BY GERRY MORRIS Believe it or not, a query about tires can transform the way you—and your customers—think about mattresses. I can trace a turning point of my mattress industry career to a single question I asked more than 20 years ago, “How would you feel if you had to buy a new set of […]
Why Pillows Are the Solution to Higher Sales
Are you looking for ways to increase your conversation rate? Up your focus on pillows before customers rest-test a single mattress. By Gordon Hecht People in the mattress industry, whether in a full-line furniture store or a bedding specialist, have a unique view of their incoming shopping traffic. Full-line stores often are satisfied with converting […]
High Protein Weight Loss Diet Improves Sleep
People following a high protein diet to lose weight may enjoy a benefit beyond shedding pounds—a better night’s sleep. In a study conducted by Purdue University in West Lafayette, Indiana, 44 overweight or obese adults consumed either a normal protein or high protein diet designed for weight loss and were asked to rate the quality […]
Sleep Loss Boosts Hunger and Really Bad Food Choices
After a rough night of sleep loss, do you tend to wake up with the munchies? According to new research by the University of Chicago Medical Center, there’s a reason why lack of sleep increases unhealthy food choices. The study shows that sleep deprivation produces higher and more sustained levels of a lipid (specifically an […]
Workplace Epidemic: Employees Work Sleepy
A recent survey of more than 1,000 U.S. workers from Accountemps, a staffing firm based in Menlo Park, California, finds that nearly three-quarters of U.S. working employees report working while tired and nearly one-third say they do so “very often.” Younger workers are particularly likely to head into the office feeling less than well-rested. Eighty-six […]
Tired Teenagers Lead to Unsafe Behavior
CDC report finds that lack of sleep among high school students leads to unsafe behavior High school students in the United States who don’t get a good night’s sleep are more inclined to engage in risky behaviors than those who receive sufficient sleep, according to a new report released by the U.S. Centers for Disease […]
Spring High Point Market Bedding News
Ah, beauty, in bedding! Springtime show ushers in freshened products with designer touches ByBarbara T. Nelles and Beth English At this quiet show in bedding, it was the little things that really stood out in bedding showrooms. As we walked the Spring High Point Market, the editors of Sleep Savvy lingered over beautiful details on […]
Millennials Are Savvy Savers, New Survey Says
Millennials could teach older generations a thing or two about saving money, according to a survey from BankRate.com, a personal finance website. Some 62% of millennials say they are saving more than 5% of their incomes—up from 42% last year. By comparison, only 50% of older adults (defined by BankRate.com as age 30 and up) are […]
Financial Stress For Americans Peaks In Midlife
Economic anxiety index: Financial stress for Americans peaks in midlife Squeezed by a mix of personal and professional pressures, middle-age Americans feel the most financial pressure, according to a poll from the national radio program “Marketplace” and Edison Research. In a survey of 1,000 people, respondents ages 35 to 54 reported having the most financial […]
Simmons Beautyrest Black Partners with Quarterback Tom Brady to Promote Luxury of Sleep
Atlanta-based Simmons Bedding Co. LLC made a splash this week when it unveiled a new Beautyrest Black campaign featuring winning quarterback Tom Brady with the NFL’s New England Patriots. The partnership with Brady includes a “rich array of content, including but not limited to new television and digital spots created by global communications agency KBS,” […]
Simmons Helps Stores Step Up Their Technology Game
Editor’s Note: The relationship between retailers and product manufacturers is a critically important one. When they work well together, both enjoy greater success. With that in mind, Sleep Savvy has created Spotlight, an occasional feature. In each Spotlight, we’ll speak with a manufacturer about its latest products and, most importantly, the innovative ways it works […]
Girls Just Want to Have Fun
Art Van Furniture and Indiana radio station host ladies night out—complete with music, treats and, of course, home furnishings offerings Every woman needs a night out once in a while. Warren, Michigan-based Art Van Furniture recently teamed up with radio station Hot 107.9 FM to give gals a fun evening of “entertainment, excitement, pampering and […]
Better Bed Quizzz
The BSC launches a digital tool during Better Sleep Month to help consumers enter the mattress-buying process The Better Sleep Council, the consumer-education arm of the International Sleep Products Association, is introducing a “decision tree” application to help guide consumers through the initial steps of mattress shopping. The launch is in conjunction with its annual […]
News Release: Beautyrest Declares April National Training Month
NEWS RELEASE Beautyrest Declares April Inaugural National Training Month for Bedding Industry (ATLANTA – April 14, 2016) – This April, Beautyrest institutes the bedding industry’s inaugural National Training Month, a campaign aimed at preparing sales associates for the historically busy summer selling season. Throughout the month, Beautyrest will roll out a series of online and […]
CDC Finds a Third of Americans Don’t Get Enough Sleep
More than a third of Americans aren’t getting enough sleep and are suffering related health consequences, according to a report from the Atlanta-based Centers for Disease Control and Prevention released Feb. 19. (The less-than-scintillating title of the report—“Prevalence of Healthy Sleep Duration Among Adults—United States, 2014”—might help put some of those folks to sleep, but […]
Study Shows Retail Workers Are Satisfied, Engaged in Work
Are you having a good day selling sleep products today? Yes? You’re not alone. A recent study shows people working in the consumer products and services sector, which includes retail, are more engaged in and satisfied with their work than those in other fields. The data comes from “2016 Best Industry Ranking: Employee Engagement & […]
The Economic Cost of Sleep Deprivation
Better Sleep Council survey: U.S. adults spend $5 billion in cost to compensate for not getting enough rest American adults spend more than $5 billion annually trying to compensate for poor sleep, according to new research from the Better Sleep Council, the consumer-education arm of the International Sleep Products Association. Eighty-two percent of U.S. adults […]
Shifts in the Shopping Landscape and Consumer Attitudes
Trends expert predicts four ways consumer attitudes will change. If you think it’s increasingly difficult to predict the tastes and behaviors of your potential customers, you’re not alone. But that doesn’t make the effort any less important to your success. One reason it’s so challenging is that consumers themselves feel like balls in a pinball […]
The Changing Mattress Industry
BY GERRY MORRIS While the mattress business has transformed itself, over the past two decades, the need for retail sales associate training is more important than ever Each time the deadline approaches to submit my column for Sleep Savvy, I get a friendly reminder from Editor in Chief Mary Best. I’m sure she pads the […]
Ending the Bedtime Battleground
Recommended by a pediatric sleep expert, a sleep pass can turn your bedtime battleground with your children into a peaceful experience. BY TERRY CRALLE Editor’s note: Savvy mattress retailers want to do everything they can to help their customers sleep better, including offering them sound advice and tips. Feel free to share this great guidance […]
Believing the ‘Mattress Matters’
Sleep Savvy columnist compiles past articles to give retailers an educational, inspiring book they can turn to again and again BY GERRY MORRIS It doesn’t seem that long ago that Nancy Butler, founding editor in chief of Sleep Savvy, called to ask me if she could include an excerpt from my then-recently published book, “Spring […]
Rhode Island Approves Mattress Recycling Program
Statewide mattress recycling program to begin May 1 The approved plan requires that retailers add a $10 recycling fee to each new or renovated mattress and box spring sold to Rhode Island consumers, who will see the charge as a separate line item on their receipt. Retailers and other businesses selling mattresses will remit those […]
Las Vegas Market Report: ‘The Perfect Storm’
Bedding vendors unleash blizzard of boxed beds and bases, snowy fabrics and fluffy pillows—all designed to warm up retail sales. BY BETH ENGLISH AND BARBARA T. NELLES Bedding buyers who traveled to the Winter Las Vegas Market Jan. 24-28 at the World Market Center were treated to an array of new products in what has […]
The High Cost of Better Sleep
NEWS RELEASE Contact: Mary Helen Rogers 571-482-5436 mhrogers@sleepproducts.org Kristen J. Gough 914-837-8912 kgough@marcusthomasllc.com THE HIGH COST OF POOR SLEEP New Better Sleep Council Research Shows Economic Cost of Sleep Loss in the Billions ALEXANDRIA, Virginia – March 3, 2016 – American adults spend more than $5 billion annually trying to compensate for poor sleep, according […]
Reverie Develops ‘retainer-less’ adjustable bases
News release REVERIE DEVELOPS INDUSTRY’S FIRST “RETAINER-LESS” SYSTEM TO HOLD MATTRESSES IN PLACE ON ADJUSTABLE BASES WITHOUT RETAINER BARS NEW PROGRIP™ BAR-FREE RETAINER SYSTEM TO DEBUT AT LAS VEGAS MARKET BLOOMFIELD HILLS, Michigan Jan. 24, 2016 – Reverie, the leading manufacturer of adjustable foundations, is bringing a huge innovation to the market with the introduction […]
E.S. Kluft & Co. Honors Founder King Karpen
NEWS RELEASE E.S. KLUFT & CO. HONORS AIRELOOM FOUNDER & INDUSTRY PIONEER KING KARPEN WITH NEW 75TH ANNIVERSARY COLLECTION RANCHO CUCAMONGA, CA – To celebrate the 75th anniversary of its Aireloom brand, E.S. Kluft & Company, America’s premier luxury bedding manufacturer, is debuting a new collection named for Aireloom founder and sleep products industry […]
Customatic Introduces $599 Adjustable Base
NEWS RELEASE CUSTOMATIC WILL INTRODUCE $599 FAIRMONT ADJUSTABLE BASE NEW “ECONOLINE COLLECTION” COMBINES QUALITY & VALUE AT BEST PRICES IN INDUSTRY NATICK, MA – Customatic Adjustable Bedz, a retail solutions provider dedicated to the advancement of custom sleep products, announced its taking the industry lead in introducing a value-packed adjustable base starting at $599, queen […]
Customatic Adjustable Bedz Moves Into Mattresses
NEWS RELEASE Customatic Adjustable Bedz Making Move Into Mattresses NATICK, MA – Customatic Adjustable Bedz, a retail solutions provider dedicated to the advancement of custom sleep products, announced it will unveil a new division and mattress brand, myContour, at the upcoming Winter Las Vegas Furniture Market, Jan. 24th -28th. The new line is the company’s first […]
Dormeo Unveils Storage Base
NEWS RELEASE DORMEO N.A. PUTTING MORE UNDER THE MATTRESS MANUFACTURER WILL INTRODUCE FIRST STORAGE BASE AT VEGAS MARKET PLANO, TX – Whether a consumer lives in a mansion or a studio apartment, the one thing they share in common is a belief that they don’t have enough storage space. In response to increasing consumer demands […]
OMI Broadens Organicpedic Earth Line
NEWS RELEASE OMI RESPONDS TO GREATER DEMAND BY RETAILERS TO BROADEN ORGANICPEDIC EARTH LINE YUBA CITY, CA – Organic Mattresses, Inc. (OMI), the nation’s number-one manufacturer of organic mattresses under the Organicpedic™ brand, will introduce its new Pinnacle at the upcoming Las Vegas Furniture Market, Jan. 24th-28th. Debuting as the most expensive model in the […]
Kingsdown Updates Sleep Smart
NEWS RELEASE KINGSDOWN PRESENTS UPDATED “SLEEP SMART” MATTRESS AT WINTER LAS VEGAS MARKET SLEEP SYSTEM USES INFORMATION FROM MORE THAN A DECADE PLUS OF SLEEP RESEARCH TO PROVIDE HEALTH BENEFITS TO CONSUMERS MEBANE, NC – Premium mattress manufacturer Kingsdown, Inc., announced it will showcase its remodeled Sleep Smart system at the Winter Las Vegas Market […]
Tempur Sealy Announces Increased Advertising Commitment
NEWS RELEASE Tempur Sealy Announces Significantly Increased Advertising Commitment to Support Powerhouse Brands 2016 Marketing Plans Intended to Drive Retail Traffic and Consumer Demand LAS VEGAS, Jan. 22, 2016 – The excitement being generated by Tempur Sealy International, Inc. is not limited to the launch of the new TEMPUR-Breeze™ line and the redesigned 2016 Stearns & Foster® […]
Stearns & Foster Reserve Collection Debuts at Las Vegas Market
NEWS RELEASE Brand Known for Finest Beds Made Embraces Modern Design as Stearns & Foster Debuts Redesigned 2016 Collection New Reserve Collection Debuts at Las Vegas Furniture Market LAS VEGAS, Jan. 22, 2016 – Stearns & Foster® announced today a new chapter in the brand’s history with the debut of its redesigned mattress line-up, including the […]
New Tempur-Breeze Features Cooling Technology
NEWS RELEASE New TEMPUR-Breeze™ Line Features Best-in-Class Cooling Technology to Deliver Transformative Sleep New Line Launched to Help the Nearly Half of Consumers who Describe Themselves as ‘Hot Sleepers’ LAS VEGAS, Jan. 22, 2016 – Building on its worldwide reputation of developing proprietary, innovative products to unlock a transformative night’s sleep, Tempur-Pedic announced today the introduction of […]
Beautyrest Builds On Luxury Success With New Beautyrest Black
NEWS RELEASE FOR IMMEDIATE RELEASE TO BEDDING TRADE ONLY Beautyrest Builds On Luxury Success With New Beautyrest Black – Integrated SmartMotion base provides custom sleep tracking, tips, smart alarm and more for personalized sleep support – (ATLANTA – January 24, 2016) – After a year of record-setting sales, Beautyrest® is set to debut twelve new […]
Spring Air Chattam & Wells ‘Throne’ Bed Has European Grandeur
NEWS RELEASE Spring Air Brings European-Style Grandeur to Las Vegas Market With Chattam & Wells ‘Throne’ Bed BOSTON—Simultaneous with the company’s 90th Anniversary and the North American launch of a new 2016 Chattam & Wells collection in Las Vegas, Spring Air will showcase at market a dramatic and “uber luxurious” international version of the […]
Malouf to Debut Scented Pillows with a Unique Twist
NEWS RELEASE Malouf to Debut Scented Pillows with a Unique Twist LOGAN, Utah JAN. 19, 2016 – Upscale bedding accessories provider Malouf unveils three scented pillows with included essential oil spritzers offering the unique ability to refresh or customize its fragrance. This innovation enhances the sleep experience by customizing the aromatic environment surrounding a pillow […]
Vispring Launches Three Products at Las Vegas Market
NEWS RELEASE VISPRING ANNOUNCES THREE NEW PRODUCT LAUNCHES AT LAS VEGAS MARKET, JAN. 24-28 PLYMOUTH, United Kingdom Jan. 19, 2016 — Vispring will be launching three new products at Las Vegas Market, taking place January 24-28. Combined, the headboard collaboration with designer Staffan Tollgård, the limited edition Europa bed, and the new Oxford model will […]
Thomashilfen Offers New ThevoRelief Models
News release Thomashilfen North America to Offer ThevoRelief Models in Consumer-Friendly Softer, Medium and Firm Choices at the Winter Las Vegas Market SEATTLE, WASHINGTON Dec. 4, 2015 – Responding to valuable information from both consumers and mattress retailers, Thomashilfen, North America has expanded its scientifically proven and tested therapeutic bed line to address the comfort […]
Teamex Shows ‘Sleepleasant Soothing Waters’ Heated Topper
News release Teamex To Show the Sleepleasant “Soothing Waters” Heated Mattress Topper at Specialty Sleep Showroom C-1565 in Las Vegas December 7 , 2015 – Fairfield, NJ – With the ever expanding demand and opportunity for accessories or aftermarket products designed to enhance sleep comfort, Teamex Corporation (Teamex) of Fairfield, NJ will be introducing their […]
Therapedic Debuts Four New Collections
News release FOUR NEW COLLECTIONS TO DEBUT AT THERAPEDIC INTERNATIONAL SHOWROOM AT THE JANAURY LAS VEGAS MARKET Princeton, New Jersey Jan. 20, 2016–The Therapedic International space plans to be a hotbed of activity with the release of four new product collections at the January Las Vegas Market. The company recently moved into a newly renovated […]
Symbol Launches New Brand ID, New Lines
News release SYMBOL® MATTRESS LAUNCHING NEW BRAND IDENTITY, RETAIL-FOCUSED BUSINESS OBJECTIVES AND NEW PRODUCT LINES IN MAJOR LV INITIATIVE RICHMOND, Va. Jan. 20, 2016—Symbol Mattress is re-introducing itself to retailers in Las Vegas, bringing to the winter market a new brand identity, retail-focused business objectives, several new product lines, plus the first phase in a renovation […]
Serta Redesigns iComfort for 2016
News release Serta Redesigns its iComfort® Mattresses for 2016 New collection includes both all-foam and hybrid models with Serta’s most advanced technologies HOFFMAN ESTATES, ILLINOIS (December 9, 2015) – Serta, the leading mattress manufacturer in the industry, announced today that an all-new collection of iComfort mattresses will be unveiled at the Winter 2016 Las Vegas […]
Spring Air 90th Anniversary Products and Events Headline at Market
News release 90th ANNIVERSARY PRODUCTS, EVENTS AND NEW, ‘REDEFINED’ CHATTAM & WELLS COLLECTION LEAD SPRING AIR’S LAS VEGAS MARKET CHARGE BOSTON Jan. 20, 2016— Spring Air® International will commemorate its 90th birthday during the Las Vegas Market, launching a 90th Anniversary bed collection dressed in contemporary tuxedo looks, plus a number of themed promotions, contests, advertising […]
Specialty Sleep Association Showroom Product Lineup and Floor Plan
News release New Companies fill out the SSA Showroom’s Show-within-a-Show innovative product lineup 31 Bedroom exhibitors all in one spot makes it a must-see for retailers Friant, CA – Dec. 10, 2016 – The Specialty Sleep Association ( SSA) has once again sold out the space in their Building C, fifteenth floor mattress and bedding […]
Pure Talalay Bliss Stakes Out ‘Modern Luxury’ Brand Position
News release PURE TALALAY BLISS™ TO STAKE OUT IN LAS VEGAS DRAMATIC NEW ‘MODERN LUXURY’ BRAND POSITION IN ULTRA HIGH-END BEDDING SEGMENT SHELTON, Connecticut Jan. 20, 2016—In a move to drive the distinction between Talalay latex and other latex, pure LatexBLISS™ has been re-branded and re-concepted as Pure Talalay Bliss™–the new symbol of modern […]
PureCare Introduces Technical Textile Enhanced Sleep Collection
NEWS RELEASE PureCare – Technical Textile Enhanced Sleep Collection FAIRFIELD, New Jersey – December 14, 2015 – Over the past decade, PureCare has redefined health and wellness in the top-of-bed category, fusing innovative products and enhanced technical textiles to craft a complete collection of wellness-focused sleep products. Today the company offers its retailers and consumers […]
Noctova Introduces Memory Foam Beds and Accessories
NEWS RELEASE Noctova Sleep To Reach Retailers at Las Vegas Market with “Real Value” Story New Products Featured in SSA Showroom C-1565 SAINT LOUIS, MO Dec. 2, 2015 – Leveraging off of both unanticipated, but well received growth and a strong consumer marketing message that Price Plus Quality Equal Real Value, Noctova® Sleep will be […]
Naturepedic Launches Chorus Organic Mattress
NEWS RELEASE Naturepedic Launches Chorus Organic Mattress Chorus incorporates universal comfort and organic design at an entry level price point CHAGRIN FALLS, Ohio – Naturepedic, manufacturer of certified organic mattresses and sleep accessories for the luxury adult market, will launch the Chorus organic mattress at the 2016 Las Vegas Market. This entry-level mattress is ideal […]
Leggett & Platt Eliminates Retention Bar, Adds Features to 2016 Prodigy Adjustable Base
NEWS RELEASE LEGGETT & PLATT® ELIMINATES BAR RETENTION, EXPANDS FEATURES ON NEW 2016 PRODIGY™ ADJUSTABLE BASE Redesigned Prodigy features MicroHook™ retainer system for a streamlined look. CARTHAGE, Missouri, Jan. 17, 2016 – Leggett & Platt® Adjustable Bed Group has reinvented the Prodigy base, adding its exclusive MicroHook™ mattress-retention system to eliminate retainer bars often seen […]
King Koil Introduces New World Luxury Models, Direct-Ship Program
NEWS RELEASE NEW WORLD LUXURY™ SERIES’ BEDS, NEW DIRECT SHIP AND SLEEP DATA-COLLECTION PROGRAMS ON TAP IN KING KOIL LAS VEGAS SHOWROOM A-538 WILLOWBROOK, Ill.—King Koil® will be launching in Las Vegas several new options related to its World Luxury line of beds, along with a new sleep data collection technology and a new […]
Forever Foundations Introduces New Bed Foundation Accessories
NEWS RELEASE FOREVER FOUNDATIONS INTRODUCES A FULL LINE OF BED FOUNDATION ACCESSORIES AT THE LAS VEGAS MARKET ‘WE ARE RE-INVENTING THE FOUNDATION ‘TO MAKE IT YOURS!’ December 8, 2015 – Irvine, CA – Leveraging off of the exploding growth of the mattress / bedding accessories market, offering total sleep solutions to retailers and consumers, Forever […]
Fashion Bed Group Unfolds Future With SNAP Bed
NEWS RELEASE FASHION BED GROUP® UNFOLDS THE FUTURE OF BED DESIGN New Series Makes Shipping, Set-up and Style a SNAP! CHICAGO, December 17, 2015 – With Fashion Bed Group’s new SNAP™ Beds, set-up and shipping have never been simpler. These revolutionary bed designs from the leading U.S. retail supplier of bedding accessories literally “snap” together […]
Fashion Bed Group Unveils New Bedding Support Options
NEWS RELEASE FASHION BED GROUP® OFFERS STRENGTH AND FUNCTIONALITY WITH NEW BEDDING SUPPORT OPTIONS New Platform Bed Frame Offers Storage Options and Eliminates Box Spring CHICAGO, Ill., December 17, 2015 – Inspired by the adage that it’s what’s underneath that counts, Fashion Bed Group® (FBG), the leading U.S. retail supplier of bedding accessory products, is […]
Fashion Bed Group Adds New Pillow Offerings
NEWS RELEASE PILLOW TALK: NEW OFFERINGS FROM FASHION BED GROUP® FEATURE INNOVATIVE COOLING AND COMFORT TECHNOLOGY CHICAGO, Ill., December 17, 2015 – Keep your cool – and get a better night’s sleep – with new memory foam bedding accessories from Fashion Bed Group® (FBG), the leading U.S. retail supplier of bedding accessory products. Building on […]
Fashion Bed Group Offers On-Trend Headboards
NEWS RELEASE HEADBOARDS HEADLINE MARKET HIGHLIGHTS FROM FASHION BED GROUP® On-trend Upholstered Offerings Blend Versatility and Value CHICAGO, Ill., December 17, 2015 – Open any home décor magazine or website and you’ll find them. Upholstered headboards are all the rage. Fanning the flames of this hot design trend, Fashion Bed Group® (FBG), the leading U.S. […]
Fashion Bed Group Unveils Five New Bed Designs
NEWS RELEASE FASHION BED GROUP® KICKS OFF 2016 IN STYLE Category Leader to Unveil Five New Bed Designs in Las Vegas CHICAGO, Ill., December 17, 2015 – Resolve to make 2016 the most stylish year yet with new beds and accessories from Fashion Bed Group® (FBG), the leading U.S. retail supplier of bedding accessory products. […]
Ergo Sleep Centers Introduces Ergo Majestic Mattresses to Retailers
NEWS RELEASE Ergo Sleep Centers to Introduce Full Line of Ergo Majestic Mattresses to Retailers at the SSA Showroom, C-1565 in Las Vegas at the Winter 2016 Market CLARKSTON, MI – December 14 , 2015 – Ergo Centers, LLC, dba Ergo Sleep Centers, a fast-growing retailer of ergonomic and symptom-specific sleep products, will be showing […]
Englander Spotlights Expanded E-Gel Bed, Modernized Showroom
NEWS RELEASE ENGLANDER® TO SPOTLIGHT EXPANDED NEW E-GEL™ BED COLLECTION FROM FULLY RENOVATED, MODERNIZED LV SHOWROOM CHICAGO—Retailers visiting Englander Sleep Product’s showroom during the Las Vegas Winter Market will find that the producer has completely reconfigured, revamped and modernized its C-1596 space—eliminating walls, clearing windows, increasing light and flow, and adding a second entrance. […]
Diamond Mattress Returns to LV Market With Bed-In-Box Program
NEWS RELEASE DIAMOND MATTRESS RETURNS TO LAS VEGAS WITH NEW, MADE IN USA BED-IN-BOX PROGRAM OFFERING MULTIPLE DESIGN OPTIONS, CUSTOMIZATION RANCHO DOMINGUEZ, CA—Diamond® Mattress—the largest, independently owned mattress manufacturer in California—is returning to Las Vegas for the winter market to launch a major new U.S.-made, bed-in-box program from its C-1552 showroom. The fourth-generation family-owned […]
Soft-Tex Launches Dream Smart Pillow Fitting System, Mattress Protectors
NEWS RELEASE Soft-Tex International announces the launch of new Dream Smart™ products WATERFORD, New York (January 18, 2016) – Soft-Tex International has partnered with Ultra Shield to introduce the Dream Smart ™ Pillow Fitting System as well as a complete line of Dream Smart ™ mattress protection products at the upcoming Las Vegas Market. The […]
Boyd Revamps My Mattress Now Program
NEWS RELEASE BRICK-AND-MORTAR STORES TO ENJOY MAJOR COMPETITIVE ADVANTAGE OVER ONLINE DEALERS WITH BOYD’S REVAMPED MATTRESS SHIPPING SERVICE ST. LOUIS—Boyd Specialty Sleep has redesigned its My Mattress Now™ program and will re-introduce the unique shipping service to current and prospective brick-and-mortar retail customers at the Las Vegas Market, announced company president Denny Boyd. First made available […]
Boyd Specialty Sleep Offering Multiple Product Introductions
NEWS RELEASE BOYD PLANNING MULTIPLE LV INTRODUCTIONS UNDER POPULAR BROYHILL CONSUMER BRAND; NEW PLATFORMS, ADJUSTABLE BASES ALSO ON AGENDA ST. LOUIS—Making the Broyhill® brand the centerpiece of its introductions for Las Vegas, Boyd Specialty Sleep® plans to launch at market two new Broyhill mattress collections, new Broyhill bed-in-box concepts, plus three new Broyhill toppers. […]
Danican Unveils Private-Label Program
NEWS RELEASE DANICAN MAKES PRIVATE LABELING EASY FOR U.S. RETAILERS Retailers Do Not Need to Be a National Chain to Have Their Own Brand ATASCADERO, CA, Jan. 12, 2016—EverRest Inc., dba Danican, the US subsidiary of EverRest ApS, based in Aahrus, Denmark now offers their expertise in private label manufacturing for a collection of superior-quality […]
Blu Sleep Launches Pillow Selection Program, ‘Cool’ New Identity
NEWS RELEASE BLU SLEEP PRODUCTS CREATES A NEW “CHOOSE YOUR PILLOW PROGRAM” AND INTRODUCES A NEW, “COOL” IDENTITY MARKETING CAMPAIGN POMPANO BEACH, FL – December 11 – 2015 – Blu Sleep Products is launching both a new Umbrella Marketing program around the theme of “Cool Engineering” and an easy and convenient consumer and retailer “How […]
A Guide to Bedding Exhibitors at Winter Las Vegas Market
If you will be attending the Winter Las Vegas Market Jan. 24-28, we’ve compiled a couple of helpful lists of sleep products exhibitors for you, using the World Market Center’s exhibitor-search tool. Download a PDF of bedding exhibitors: Alphabetical Listing of Bedding Exhibitors By-Building Listing of Bedding Exhibitors In addition, take an advance look at some market […]
Tips For Becoming a Sleep Expert
Help your customers connect the dots between the quality of a mattress, the quality of sleep and the quality of their lives BY GERRY MORRIS While the relationship between mattresses and sleep should be obvious, a significant percentage of consumers don’t fully appreciate the vital role a mattress plays in getting restorative sleep and the […]
Spring Air Hosting 90th Anniversary Cocktail Party Jan. 24 at Las Vegas Market
News release SPRING AIR® HOSTING 90TH ANNIVERSARY COCKTAIL PARTY ON OPENING DAY OF LAS VEGAS MARKET Celebration to include AmEx Dining Card Giveaways BOSTON Jan. 18, 2016—Commemorating its 90th anniversary during the Las Vegas market, Spring Air® International is hosting a celebratory cocktail party on opening-day Sunday, Jan. 24, from 4 to 6 p.m. […]
Pantone Color of the Year choices evoke tranquility, wellness
Color trend forecast blends two shades—Rose Quartz and Serenity For the first time, Pantone Inc., the leading color trend forecaster, has selected two shades for its Color of the Year—Rose Quartz and Serenity. The pale pink and light blue colors reflect consumers’ desires to seek mindfulness and well-being as an antidote to modern stress, according to […]
Mattress Sales Jump in November
Mattress sales rose 4.9% in November 2015 over the same month in 2014, according to the latest Bedding Barometer (paywall), a monthly report of U.S. mattress sales published by the International Sleep Products Association. Additionally, the wholesale dollar value of those units grew by 6.5% and the average unit selling price increased 1.6%, compared with […]
News Release: California Mattress Recycling Program Debuts
NEWS RELEASE December 30, 2015 Contact: Julia McDowell Office: (703) 888-4146 Cell: (703) 582-0428 jmcdowell@williamswhittle.com STATEWIDE MATTRESS RECYCLING PROGRAM DEBUTS IN CALIFORNIA Allows In-State Retailers No-Cost Drop Off at Participating Recycling Facilities ALEXANDRIA, VA – Today, California’s Mattress Stewardship Plan will take effect, making it the second state in the nation to launch a statewide […]
Get in the know on the latest sleep research
Kids: For a good night’s sleep, turn off, tune out Study finds 20% of teens awake up at night to check social media More than one in five teenagers say they “almost always” wake up during the night to look at or post messages on social media, according in some of the latest sleep research from […]
Does Your Store Have a Unique Value Proposition?
Stand apart and be noticed. When you establish a value proposition to distinguish your store from the competition, it gives consumers a reason to buy from you. Here’s how to create yours BY CARLOS ARNAVAT 4 Value proposition—isn’t that a slogan or positioning statement? Why do I need one? And how will it increase my bottom […]
Browsers, shoppers, customers—what’s the difference and what does it matter?
Create your clientele: Customers aren’t customers until they buy something. Find out how to keep them satisfied—and keep their business BY GERRY MORRIS It seems the word “customer” is the catch-all term for anyone and everyone who visits a store. The truth is, they’re not technically customers until they buy something. While this may seem nit-picky, […]
Sleep Savvy magazine is born and more mattress industry history
This year, the International Sleep Products Association, which publishes Sleep Savvy, is celebrating its centennial. In researching ISPA’s first 100 years for an anniversary series in our sister publication BedTimes, we’ve found plenty that is of interest to mattress retailers. Here we share some news and trends from the period 1991 to 2015. We might […]