NEWS RELEASE 

Spring Air Brings European-Style Grandeur to Las Vegas Market

With Chattam & Wells ‘Throne’ Bed

   BOSTON—Simultaneous with the company’s 90^th Anniversary and the North American launch of a new 2016 Chattam & Wells collection in Las Vegas, Spring Air will showcase at market a dramatic and “uber luxurious” international version of the Chattam & Wells brand titled The Throne.

Designed and developed by Massindo Group, Spring Air’s Southeast Asia licensee, the Chattam & Wells Throne model was inspired by the golden era of European kingdoms between the 16^th and 18^th centuries and has been named “2016 International Bed of the Year” by Spring Air.

 

The Throne bed is available to retailers worldwide and will be displayed throughout the market in the front window of Spring Air’s B-1126 showroom. The mattress is expected to retail in U.S. dollars at $17,000 (king size only). The complete ensemble with headboard is priced to retail at $29,900.

“This is the largest global product introduction in Spring Air history,” noted company president Rick Robinson. “More than a year ago, Spring Air Southeast Asia and Massindo Group accepted the challenge to create a product that would have ‘no equal’ in the worldwide luxury market.”

Heading up the overseas project were president director Jeffri Massie and Silvia Kho, the company’s design director.

The Throne, which evokes the all-out extravagance and ultra-luxurious lives of Europe’s kings and queens, features more than 10,000 encased coils embodied in six layers of springs of various sizes and heights, which are divided into 14 zones.

Atop the support system are comfort layers that include latex from Belgium and gel-infused memory foam, as well as many natural ingredients like cashmere, wool, silk and horse hair.

The bed’s custom-designed cover combines a water-and-stain repellent knitted fabric from Belgium, a high quality satin fabric, plus genuine leather and suede.

The Throne will be shown with an elaborate, Baroque-style mahogany headboard and a leather-covered step stool. Attached at the foot is a 24-carat gold-coated emblem with Swarovski crystals.

“Epitomizing the furniture and decor that one would find in France’s Versailles Palace more than 300 years ago,” Massie explained, “our objective in creating the Chattam & Wells Throne was to offer to select consumers of today a unique, handcrafted mattress set well worthy of the kings and queens of old.”

The Massindo Group was founded in 1983 by the William Massie family and became a Spring Air licensee in 2001.

Spring Air is a Top 5 recognized U.S. bedding brand among consumers on an aided basis. The company has 11 North American factories and operates in 33 countries across the globe.

Founded in 1926, Spring Air helps retailers drive business while leveraging the reputation for trust and integrity inspired by its iconic name.

1-20-2016

Contact:

Rick Robinson

617-884-2300

rrobinson@springair.com OR

Susan Ebaugh

630-377-2424

sebaugh@lillymanagement.com

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NEWS RELEASE

Malouf to Debut Scented Pillows with a Unique Twist

LOGAN, Utah JAN. 19, 2016 – Upscale bedding accessories provider Malouf unveils three scented pillows with included essential oil spritzers offering the unique ability to refresh or customize its fragrance. This innovation enhances the sleep experience by customizing the aromatic environment surrounding a pillow and is at the forefront of a growing trend to enhance the sleep experience through smell.

The new pillows—which retail at $139—provide an aromatherapy experience and offer multiple therapeutic fragrances to promote healthy sleep. Each pillow is infused with natural scents and the aforementioned real essential oil spritzer gives the user control over the life or strength of the infused aroma.

The three pillows are made of Malouf’s uniquely soft Dough memory foam and are integrated with Zoned Technology that helps cradle the head while maintaining support for the neck. An environmentally friendly TENCEL mesh cover surrounds the memory foam core to promote airflow, control moisture and maximize scent release.

“Our first scented pillow, the Zoned Dough + Calming Lavender, has been a huge success with our customers since it was released over a year ago,” Said Malouf CEO, Sam Malouf. “Recognizing the beginning of a new trend, we invested many research and development hours to find a better way to do it. The answer came in the form of high-quality, pure essential oils paired with our infused pillows.”

Malouf improved its initial lavender pillow with the new release and will add the Zoned Dough + Peppermint and Zoned Dough + Chamomile to the program.

The new Zoned Dough + Lavender pillow and accompanying spritzer contains real lavender essential oil. This oil offers a sweet, floral and slightly woody scent used as a natural therapy to promote calming and relaxation for peaceful sleep.

The Zoned Dough + Peppermint pillow and accompanying spritzer contains real peppermint essential oil offering a familiar minty scent used for natural therapy in promoting clarity of mind and healthy respiratory function.

Finally, the Zoned Dough + Chamomile pillow is infused with chamomile fragrance and accompanied by an essential oil spritzer to offer a warm, fruity scent used to naturally ease tension or insomnia and help create an uplifting, tranquil sleep environment.

Lavender, peppermint and chamomile essential oil sprays are also available in larger, 2 fluid ounce bottles that can be purchased separately.

Malouf will showcase its new products during the upcoming Las Vegas Market in showroom C1540 at the World Market Center.

ABOUT MALOUF
Malouf has been innovating, manufacturing, and importing quality bedding products for over 13 years. Malouf’s product lines include Z pillows, WOVEN linens, STRUCTURES frames, SLEEP TITE protectors, and ISOLUS toppers. This comprehensive offering provides retail partners with the tools needed to enhance every mattress sale. Malouf now owns over one million square feet of warehousing space between the east and west coasts, allowing for streamlined shipping logistics and faster transit times. For more information about Malouf, visit http://www.maloufsleep.com.

Contact:
Jake Neeley
1.800.517.7179
jake@maloufsleep.com

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NEWS RELEASE

VISPRING ANNOUNCES THREE NEW PRODUCT LAUNCHES AT LAS VEGAS MARKET, JAN. 24-28

PLYMOUTH, United Kingdom Jan. 19, 2016 — Vispring will be launching three new products at Las Vegas Market, taking place January 24-28. Combined, the headboard collaboration with designer Staffan Tollgård, the limited edition Europa bed, and the new Oxford model will make for an exciting and busy Market for the luxury British bedmaker.

The Exclusive Gate Headboard
For the first time in the U.S., Vispring will be unveiling the new “Gate” headboard, the result of an exclusive one-off collaboration with multi-award-winning London-based interior designer Staffan Tollgård. Introduced as a prototype in London at Decorex, the design garnered such positive reviews it was decided to expand its availability. Inspired by the beautifully pastoral location of Vispring’s factory in Plymouth, England, the headboard emulates the wooden fences and gates that envelope many of the neighbouring cattle and sheep farms.

Says Tollgård, “Straight lines with simple functions often lead to the most satisfying products.”

As with all Vispring beds, skilled craftsmen constructed the Gate headboard by hand in Plymouth using all-natural materials. Gate is shown here covered in the Pebble Glazed fabric from Vispring’s exclusive Timeless collection, using 100% Belgian linen.

The Limited Edition Europa Bed
Additionally, available through selected retailers across North America until the end of 2016, the Europa mattress, which will be launched at Las Vegas Market, comes with an extraordinary developed low divan base and the complimentary contemporary Europa headboard to further accentuate the overall simple yet elegant look of the bed.

The Europa mattress offers Vispring’s signature resounding comfort and support thanks to its unique construction; two layers of hand-nested, calico pocket springs encased in generous layers of Platinum Certified real Shetland wool, hand-teased South American horsetail, cotton and viscose made from bamboo for a truly luxurious sleeping experience. Natural fillings are perfect for use in bed making – not only are they incredibly soft and comfortable to sleep on, but they are also breathable and help to regulate the body’s temperature to ensure a sound night’s sleep.

The partnering contemporary low-spring divan and headboard can be covered in any fabric from the Timeless Collection, and for an elite level of personalization, the mattress can be embroidered with its owner’s name.

The Oxford Mattress
Vispring will also be launching the Oxford mattress in the U.S. and in Canada. While featuring the elevated quality of craftsmanship and luxury inherent in every Vispring bed made since 1901, the new model will strengthen Vispring’s entry-level offer. The Oxford will be filled with exclusive natural fillings to include Platinum Certified British fleece wool, cotton and horsehair. The premium wool fillings provide optimum ventilation as these breathable fibers helps regulate body temperature, ensuring a healthy night’s sleep. The natural fibers are all expertly blended and hand-teased before being laid over individually pocketed Vanadium steel springs, resulting in an exceptionally harmonious blend of strength and softness, comfort and support. This mattress offers improved support and reassuringly resilient sensation.

Contact:

Beth Dempsey, Images & Details
beth@imagesanddetails.com / 203 966 8203

About Vispring:
Vispring (www.vispring.com) believes that your bed is a catalyst for a wealth of enticing possibilities; a day that follows a night in a Vispring bed is full of potential and positive energy.

All Vispring mattresses are handmade to order in the company’s factory in Devon. It’s an uncompromising approach, but because sleep is such a deeply personal part of life, Vispring believes it’s the only way to guarantee that every bed is exquisitely comfortable and fits its owner like a glove; ensuring they can reap all the benefits of a full and healthy life.

Founded in 1901, Vispring now exports across the globe. Renowned as the first bed maker to produce an interior sprung mattress using a system of individually pocketed springs, it changed the way beds are made to this day.

Vispring has never wavered from its original philosophy of using the best craftsmanship and quality materials to produce the finest beds in the world. This is why Vispring’s luxurious beds are the clear choice for anyone who recognises, and demands, the best things in life.

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News release

Thomashilfen North America to Offer ThevoRelief Models
in Consumer-Friendly Softer, Medium and Firm Choices at the Winter Las Vegas Market

SEATTLE, WASHINGTON Dec. 4, 2015 – Responding to valuable information from both consumers and mattress retailers, Thomashilfen, North America has expanded its scientifically proven and tested therapeutic bed line to address the comfort and performance needs of American mattress consumers. The company will be debuting a new softer ThevoRelief model at the 2016 Winter Las Vegas Market on January 24th through the 28th, at Showroom C-1565 on the mattress/ bedding floor in Building “C”. In addition to the new Soft model, the company will offer both Medium and Firm models. “We listened to the consumer and redesigned to fit the market”, says North America President Darlene Hawthorne. “Retailers shared with us that US consumers like a softer mattress, and we listened. Consumers now have a choice between a Soft, Medium, or Firm ThevoRelief.”

“The ThevoRelief mattress system is a paradigm shift in bedding design, and can provide more tangible benefits to the consumer than any standard mattress,” says Hawthorne. “The Thevo system is purposely built on a unique build platform which provides an array of benefits unlike any mattress on the market today.” The ThevoRelief features such unique design elements as a removable, washable cover, a ventilated undercarriage, open cell foam and a patent wing-spring support system for comfort and pressure relief. These features combine to provide an ideal, comfortable sleep environment. Additionally, ThevoRelief does not use toxic fire-retardant chemicals to pass stringent United States fire test standards.

Thomashilfen has over 60 years of expertise in the sleep industry and holds 180 international patents. Thevo mattresses are sold worldwide in 42 countries. All Thevo products are engineered and manufactured with pride in Germany then stocked and shipped from the Thomashilfen, NA Seattle, Washington warehouse.

For more information, please visit: www.thomasbeds.com

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News release

Teamex To Show the Sleepleasant “Soothing Waters” Heated Mattress Topper
at Specialty Sleep Showroom C-1565 in Las Vegas

December 7 , 2015 – Fairfield, NJ – With the ever expanding demand and opportunity for accessories or aftermarket products designed to enhance sleep comfort, Teamex Corporation (Teamex) of Fairfield, NJ will be introducing their new state-of-the art Sleepleasant™ “Soothing Waters” heated mattress topper at the Specialty Sleep Association (SSA) Showroom , C-1565 at the winter 2016 Las Vegas World Market Center. Teamex , a leading international trading company and distributor of consumer electronics and appliances, has zeroed in on the increasing demand for heating and cooling comfort in the bedroom, and has decided to reach out to mattress / bedding retailers with their innovative Water Heated Mattress Top. With a finely tuned focus on consumer safety and convenience, the company has created a “Soothing Waters” heated mattress top using state-of-the art, safe heating and circulation technology to effectively heat water and circulate it throughout the mattress to provide optimum warmth and to assure a good night’s sleep.

When asked why a consumer should purchase a Sleepleasant™ “Soothing Waters” heating and cooling mattress topper, Teamex’s Steve Yang explains that the Sleepleasant has a proven track record of ease of operation, convenience and performance in Korea, where the product was invented. “This is the number one selling brand of heated mattress tops in Korea,” states Yang. “This system was designed and manufactured by Dong Yang Easytech, the pre-eminent water heater specialists who celebrate a long history dedicated to the science of healthy sleep. Additionally,” says Yang, “our Sleepleasant Mattress Topper has been awarded the Industrial Service Medal by the Korean Ministry of Trade, Industry and Energy.” Yang points out that Sleepleasant is a cost effective, easy-to-operate system with a high-efficiency, low power consumption-design providing superior direct mattress topper heat while allowing the consumer to save by lowering the central thermostat temperature. “Consumers can measurably save on their heating bill by lowering the thermostat in their homes,” states Yang.

Yang points out that the Sleepleasant system is a well conceived heating solution with the company’s proprietary “Ten Point Safety Sensor and Control System”, which includes such high tech features as the temperature sensor, the safe position switch, the water level sensor, the timer, and heater malfunction prevention. Yang emphasizes that “Safety comes first” with the Sleepleasant design, heating a bed without the worries of electromagnetic waves or other concerns that come from traditional electrical heating-pad units. The systems comes with an attractive, convenient Smart, Hybrid Water Heater that automatically cycles on and off according to the user’s desired temperature setting. The Sleepleasant topper also comes with convenient separate right and left heating controls, a cover that can be separated for washing and an inner coating that is waterproof and very easy to wipe clean with a cloth. The fashion covers are designed by Rachel Gresham, a worldwide renown interior artist. These covers are made with 100% cotton for comfort and they are hypoallergenic. This “bulk” texture covers, which are ideal for using all year round for a healthier sleep can also add protection from the heat in warmer temperatures and hold on to the warmth in cooler temperatures. . The covers can be removed easily and folded for storage or transporting to another location.

With a suggested retail price of $499-$999, Yang states that Teamex believes this is a perfect comfort, wellness and safety after-market or accessory product for mattress/ bedding retailers and their customers. There is a really good sales and margin opportunity for retailers of all sizes

Since its establishment in 1986, Teamex Corp. has been an international trading company, nationwide distributor, and service provider for manufacturers of consumer electronics and appliances.

Contact:
Teamex Corp
3 Sperry Rd
Fairfield, NJ 07004-2004
(201)562-3852
www.teamexusa.com
www.sleepleasant.com

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News release

FOUR NEW COLLECTIONS TO DEBUT AT THERAPEDIC INTERNATIONAL SHOWROOM
AT THE JANAURY LAS VEGAS MARKET

Princeton, New Jersey Jan. 20, 2016–The Therapedic International space plans to be a hotbed of activity with the release of four new product collections at the January Las Vegas Market. The company recently moved into a newly renovated showroom, space B-946, and it has much to be excited about for this market.

First, will be the release of the new “super hybrid” line under the Tommy Bahama label. The Tommy Bahama line debuted to rave reviews last January market. Now Therapedic will look to expand on that success with this new collection. The new line, including the Barbados model shown here, will feature Leggett & Platt’s new Quantum edge pocketed coil unit for support, and the new Visco Floating Foam for comfort.

Last year, Therapedic featured the very plush and exclusive Floating Foam in every Tommy Bahama mattress. This year the new super hybrids will be enhanced by the addition of the Visco Floating Foam.

“The new beds with the Quantum unit and Visco Floating Foam will feel like no others,” said Gerry Borreggine, Therapedic president and CEO.

Next, Therapedic will feature its new Medicoil HD line, introduced as a concept last market and perfected for full release. Everything about this line is heavy-duty, including its name. The HD 3000 model, shown here, is part of a four model line-up designed for firmness and durability. In addition, it’s nearly totally resistant to body impressions, said Borreggine.

Also on display will be the new EcoGel Flex beds, also ready for full release. The EcoGel Flex beds are similarly made to other leading brand’s bed-in-a-box programs, with one big difference – this bed-in-a-box comes with an adjustable bed base and will be delivered, via white glove delivery, directly to the consumer’s bedroom. Consumers will be able to see and feel the EcoGel Flex line in a dealer’s showroom. The dealer will have the bed shipped directly from our fulfillment house to the consumer’s bedroom. This program eliminates much of the heavy handling typically associated with the sale of an adjustable bed and bed base. Therapedic expects this to be a powerful program for the small-to-medium sized dealers.

Finally, direct from Therapedic Mexico is the DOSS (Double Ortho-Therapedic Sleep System) technology. DOSS allows the consumer to adjust the comfort firmness on each side of the mattress by flipping the duvet topper atop the support mattress. In addition, the consumer is able to adjust the support firmness by positioning the HourGlass Support elements on the mattress to either increase support or comfort with a simple adjustment.

“This will be an exciting show for us,” said Borreggine. “But, we expect it to be even more exciting for our dealers and the prospects, who come to visit us.”

Therapedic International is a 58-year old mattress and sleep products manufacturer. Operating on six continents, with over 50 licensees producing products under the Therapedic brand label, it is a recognized top ten mattress brand.

Contact:
Gerry Borreggine
Therapedic International
(609) 720-0700
gb@therapedic.com
or Susan Mathes

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News release

Serta Redesigns its iComfort® Mattresses for 2016
New collection includes both all-foam and hybrid models with Serta’s most advanced technologies

HOFFMAN ESTATES, ILLINOIS (December 9, 2015) – Serta, the leading mattress manufacturer in the industry, announced today that an all-new collection of iComfort mattresses will be unveiled at the Winter 2016 Las Vegas Market. Every new iComfort mattress features Serta’s latest advancement in gel memory foam, while select models feature a new breakthrough in coil technology that brings the unique feel and response of memory foam to an advanced spring system.

For the first time ever, Serta will offer iComfort Hybrid models to create a full catalog of foam and hybrid products. The complete collection will start at $1,299 (for iComfort Hybrid) and extend up to $3,499 (suggested retail pricing for queen standard sets). Additionally, Serta will introduce a new adjustable program that includes its first true “smart bed” system with sleep tracking technology.

“iComfort has been a tremendous success with retailers and consumers since it launched in 2011,” says Andrew Gross, senior vice president of marketing for Serta. “Now, we are taking iComfort to the next level with new technologies that will appeal to today’s mattress shoppers. This, coupled with our new adjustable program, will help our retailers drive more traffic and close more premium sales.”

Visit Serta’s showroom at A-701 at the Winter 2016 Las Vegas Market to learn more about the new iComfort Sleep System. Download the media image here.

Serta, Inc. (“Serta”), through its licensees, is the #1 mattress manufacturer in the United States. Serta’s product portfolio includes the Perfect Sleeper®, which is the Only Official Mattress of the National Sleep Foundation, and the iComfort® Sleep System, both named Consumers Digest Best Buys. Serta through its licensees also manufactures the iSeries® Hybrid Sleep System and the exclusive Bellagio at Home® mattress collection.

As the leading provider of mattresses to the hospitality industry, Serta partners with hotel groups such as Hilton Worldwide, Marriott International, Intercontinental Hotels Group, Choice Hotels International, Best Western International, Omni Hotels and Resorts, as well as Bellagio Las Vegas. In addition, Serta is distributed internationally in more than 150 other countries.

With its worldwide network, Serta is able to respond quickly to customers’ needs while still preserving strict control standards to ensure the highest quality. For more information, visit www.serta.com.

Contact:
Kelly Ellis
kellis@serta.com
847-747-0460

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News release

90th ANNIVERSARY PRODUCTS, EVENTS AND NEW, ‘REDEFINED’ CHATTAM & WELLS COLLECTION

LEAD SPRING AIR’S LAS VEGAS MARKET CHARGE

   BOSTON Jan. 20, 2016— Spring Air® International will commemorate its 90^th birthday during the Las Vegas Market, launching a 90^th Anniversary bed collection dressed in contemporary tuxedo looks, plus a number of themed promotions, contests, advertising and in-store materials all aimed at driving the celebration throughout 2016.

To ring in the event early during the market, the company will serve champagne, cocktails and hors d’oeuvres on opening- day Sunday during a gala birthday party in its showroom (B-1126), which is open to all retailers and media members.

Also on its market agenda, Spring Air is introducing what it describes as an “uncompromising redefinition” of one of the industry’s first true luxury bedding brands, Chattam & Wells®.

“This is a very exciting time for us,” said company president Rick Robinson. “After 90 years, it’s befitting that we’re launching simultaneously not only a new line of promotional anniversary beds, but also one of the finest mattress collections in Spring Air’s history.”   

Spring Air Celebrates ‘90 Years of Consumer Trust’

Spring Air has developed a new, three-bed 90^th Anniversary collection in a choice of firm, plush or Eurotop comfort, expected to retail from $799 to $999 (Q).

The models feature a zoned, encased-coil base construction plus an additional micro encased-coil layer, creating an unusually high coil count design. Offered in factory-select upholstery layers like latex or memory foam, the beds also will include a unique cooling fabric.

Outfitted in black, silver and white with coordinating top-of-bed accessories, the anniversary beds have the sharp, high-contrast look of elegant formal wear.

“This program is aggressively priced and designed to stand out prominently on store floors,” Robinson noted. “Most important, it really gives our factories the freedom and the ability to fine tune comfort preferences to their local markets.

“With all of the celebratory plans and materials we’ve developed for 2016, we expect the 90^th Anniversary collection will be promoted across the country all year long,” he said.

Closely tied to its brand position statement “Trusted by millions since 1926,” Spring Air has themed its birthday celebration “90 Years of Consumer Trust.” The party is scheduled from 4 to 6 p.m. on Jan. 24.   

Chattam & Wells: ‘Redefined and Uncompromising’

Originally introduced in 1997, the new Chattam & Wells collection is the result of more than a year of “re-thinking and re-designing the brand with strong input from women, particularly Millennials,” Robinson said.

“Our objective was not to recreate the former line but to completely redefine it in today’s terms. The outcome is a new Chattam & Wells series that offers true luxury and fashion as defined by a new generation.”

In developing the collection, Spring Air asked dozens of retailers on two continents to identify what constitutes “luxury” in their markets. The company also studied what today’s affluent female of 25+ years is looking for, not only in a mattress but in the world of fashion overall.

According to Robinson, Spring Air further researched several global fashion leaders including the popular lifestyle brand of Kate Spade®, which provided inspiration.   A multiple award-winner for its accessory, home and fashion designs, the Kate Spade brand is recognized for sleek shapes, graphic prints and casual sophistication, resulting in fresh, modern looks.

“The collaboration of licensee and corporate marketing resources on this project has been outstanding,” Robinson noted. Jennie Schuh, director of marketing at Spring Air-California, worked closely with the corporate marketing team to help capture a luxury look for Chattam & Wells with similar fresh, modern overtones and great Millennial appeal.

The five-model collection, which features multiple coil designs and is set to retail starting at $2,000 (Q), is dressed in rich, contemporary upholstery fabrics in both solids and prints. The palette brings together muted taupes, grays, silvers and ivories, all of which work to set off the brushed steel Chattam & Wells label at the foot of each bed.

Positioned above the brand name on each metal label is the crown design that was part of the original logo.

The beds incorporate latex, thick Joma wool layers, cotton fabrics and many other natural materials. The top panel is quilted and features genuine button tufting.

Foundations for the new line include heavy-duty, 18-slat wood designs to provide extra support and durability.

“These products far surpass the quality and craftsmanship that have always been the hallmark of the Chattam & Wells brand,” Robinson said. “Every aspect of each bed—both inside and out—was held to an uncompromising standard.

“Building any one of the 2016 Chattam models requires new machinery and new skill sets, but the finished product is well worth the effort.”

The coordinating top-of-bed accessories include a branded, solid foot protector with a hidden spec card; framed pillow shams supported by a bolster featuring large shell-like buttons, and a branded, decorative pillow in the same print fabric as the beds’ side panels.

When delivered, Chattam & Wells customers will notice that the mattress, prior to any other wrapping or packaging materials, is stored in a gray muslin bag. Attached to the mattress is a Welcome Kit enclosed in another gray muslin bag, which is imprinted with the brand’s crown design.

Among other contents, the kit contains a personal note signed by the bed’s craftsman, lavender sachet for its relaxation benefits, and suggestions on how to convert a bedroom into a true sleep haven.

“The 2016 Chattam & Wells collection offers ‘the best of the best’ and every amenity of luxury,” Robinson said. “The overall look is of a very fine piece of contemporary furniture for your home.”

Spring Air is a Top 5 recognized U.S. bedding brand among consumers on an aided basis. The company has 11 North American factories and operates in 33 countries across the globe.

Founded in 1926, Spring Air helps retailers drive business while leveraging the reputation for trust and integrity inspired by its iconic name.

Contact:
Rick Robinson 617-884-2300
rrobinson@springair.com OR
Susan Ebaugh 630-377-2424
sebaugh@lillymanagement.com

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News release

PURE TALALAY BLISS™ TO STAKE OUT IN LAS VEGAS

DRAMATIC NEW ‘MODERN LUXURY’ BRAND POSITION

IN ULTRA HIGH-END BEDDING SEGMENT

   SHELTON, Connecticut  Jan. 20, 2016—In a move to drive the distinction between Talalay latex and other latex, pure LatexBLISS™ has been re-branded and re-concepted as Pure Talalay Bliss™–the new symbol of modern luxury and sophistication in the ultra-high-end bedding segment.

The new name, brand mark, identity and visuals for Pure Talalay Bliss will be presented in Las Vegas in the company’s B-945 showroom. The space will be divided between parent firm Talalay Global™ and Pure Talalay Bliss to dramatically showcase the transformation of the Bliss brand, products and selling environment.

“We want the consumer’s experience of our proprietary beds to conjure a cocoon of ultimate quality, comfort and tranquility,” explained Ken Hinman, executive vice president of marketing and sales.

“The idea is to conjure the allure of sleep and to remind consumers of the personal relationship that we all have with our beds.”

The new Pure Talalay Bliss logo uses timeless, luxury-forward typography which is easily read as a single, distinctive name. The logo also includes a wave design similar to the design that accompanies the Talalay Global logo.

“This wave pattern suggests that when you move on Pure Talalay Bliss beds, they move with you—similar to how your body and a gentle ocean wave would move in sync,” Hinman said.

“A person’s natural sleep movements are never interrupted on our beds, which is not the case with memory foam or innerspring mattresses.”

The palette for the new Bliss logo and brand visuals includes the colors of alabaster (white), graphite (black), dove gray and rouge (red), all of which coordinate with the Talalay Global palette.

Finally, because “no other mattress in this category feels like an all-Talalay bed,” Hinman said, “we’re retaining our ‘sleeping is believing’ tagline, which also encourages product trial and engagement.”

In concepting the new brand experience of Pure Talalay Bliss, Hinman noted that he took inspiration from the French fashion icon and global brand Coco Chanel®, whose timeless designs remain popular today.

Of Chanel, who believed “Simplicity is the keynote of all true elegance,” Hinman said “I’ve always had the utmost respect for her as a purveyor of the ultimate luxury in fashion.

“It is, after all, the female consumer for whom we’ve re-imaged our Bliss products.”                   

New Pure Talalay Bliss Bedding Collection

A new collection made from 100 percent Talalay latex will be launched in Las Vegas. The ActiveFusion™ series includes six models set to retail from $1,999 to $3,499 and uses no fiber or foam components.

“This allows sleepers to experience the many exclusive benefits of the Talalay latex alone,” Hinman said.

The Talalay ActiveFusion line has phase-change, temperature-regulating materials that are blended into the company’s proprietary latex formula. All-natural raw materials like natural rubber plus natural reinforcing agents, give the ActiveFusion cores different firmness levels that affect each bed’s luxury feel.

Talalay ActiveFusion models are dressed in an alabaster knit that’s stitched to resemble gradient waves across the bed’s surface, suggesting a flow of comfort and evoking the logo’s wave pattern.

Carrying a 15-year non pro-rated warranty, the new line uses modern, waterfall-style fabric treatments and woven labels that are discretely sewn into each bed’s side seams.

Hinman said a premium all-wood K-D foundation is available for special order for use under any Bliss bed. The foundation is covered in the matching wave pattern fabric and will ship to arrive at the same time a customer’s bed is delivered. 

Pure Talalay Bliss Bed Accessories

Also planned for introduction in Las Vegas are new collections of toppers and pillows.

A new Pure™ Comfort Choice program offers four, 100 percent Talalay latex toppers in two heights and two feels, each covered in the wave fabric shown on the foundation.

In a choice of two- or three-inch heights, the new toppers are available in plush or firm feels and are expected to retail from $399 to $499 (twin XL, queen or king sizes).

Along with the toppers, two new pillow lines—also made from 100 percent Talalay latex—will be presented.

The Talalay Classic series includes two pillows in high or low profiles for side, stomach or back sleepers. The pillows are set to retail at $69 (Q) and $79 (K).

“These are soft, supportive pillows that are inherently breathable, reduce heat and offer natural resiliency and instantaneous recovery,” Hinman explained.

A new Talalay Down pillow, which is fully customizable to every sleeper, also will be shown in queen and king sizes at $49 and $59 retails, respectively.

Made from thousands of Talalay latex pieces, the Talalay Down pillow provides unique sleeping support and ensures optimal spinal alignment, Hinman said, adding that the “recipe” for the feel requires a higher weight of pure Talalay per pillow.

Both pillow series feature the textured, alabaster wave fabric covers that coordinate with the entire bed collection. 

The New Pure Talalay Bliss Brand Experience

   Elements of the new in-store experience of the Bliss brand will be dramatically displayed in the company’s showroom.

On the Bliss side, retailers will see striking new top-of-bed treatments: New fabric footers in the graphite color that have a two-inch border in dove gray and drape over the bed to the foundation line.

Woven on the footer is the new Pure Talalay Bliss logo. Hidden underneath is a two-sided feature/benefit card stored in a self-tucking pocket.

Pillow wraps holding Talalay Bliss pillows match the footer design and “round out the total top-of-bed presentation of clean lines, high contrast and rich simplicity,” Hinman said.

On the dove gray showroom walls will be massive, frameless black-and-white photographs that have been selected to represent the brand. “These are luxury and lifestyle images that help capture the essence of Pure Talalay Bliss beds,” Hinman added.

A 20-foot-long graphite wall will divide the Bliss and Talalay Global spaces and showcase the design of a new Pure Talalay Bliss in-store gallery. This retail presentation includes three Bliss beds and a wall-mounted, polished silver version of the new logo, flanked by four signature brand photographs.

Also part of the gallery presentation is a sales tool called the “Bliss Bench.” The all-wood, spa-like bench holds three pillows made of poly foam, memory foam or Talalay, all covered in identical black fabric.

“This is an extremely demonstrative selling tool that helps shoppers understand and experience the very real differences in feel, performance and durability between these components,” Hinman explained.

“All in all, our goal is to leave retailers with a strong and memorable visual of what a Bliss in-store gallery would look like.”

The showroom also will feature a media center with a laptop and screen for introducing a preliminary version of the new, emotionally-driven www.puretalalaybliss.com site.

A separate training site for qualifying sales executives as Pure Talalay Bliss experts

is also in the works.

Hinman said the full market experience of Pure Talalay Bliss will include a showroom cocktail party for retailers and press members set for Monday, Jan. 25 from 4 to 6 p.m.

“We want to create a relaxed and inviting atmosphere to talk briefly about the new brand and to recognize the importance of retail partnerships.”

NOTE: All mattress retails reflect queen size unless otherwise noted.

Contact:

Susan Ebaugh
Lilly Management Group
630-377-2424
sebaugh@lillymanagement.com
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NEWS RELEASE

PureCare – Technical Textile Enhanced Sleep Collection

FAIRFIELD, New Jersey – December 14, 2015 – Over the past decade, PureCare has redefined health and wellness in the top-of-bed category, fusing innovative products and enhanced technical textiles to craft a complete collection of wellness-focused sleep products. Today the company offers its retailers and consumers a full range of superior top-of-bed solutions. Their premium sheets, patented pillows and clinically proven mattress and pillow protector collections are designed to work together to enhance the sleep environment and provide solutions for health conscious consumers and allergy sufferers alike.

“It’s time to stop thinking of protectors, pillows and sheets as individual items,” says PureCare President / COO Jeff Bergman. “PureCare’s fully integrated collection of top-of-bed solutions work together to enhance the wellness and comfort of the sleeper with technical textile-inspired fabrics and wellness benefits. By creating intelligent product designs, we provide our retailers a collection that offers unique benefits throughout different layers of the sleep environment, making it easier for retailers to attach more products in additional categories while boosting revenue and profits. The best part is that retailers are truly helping their customers move toward a cleaner, healthier, more customized rest.”

PureCare’s exclusive Frio^™ rapid chill cooling fibers are just one example of the innovation that PureCare has introduced to the industry and is offering across the full spectrum of softgood products. The newest addition to their full line of cooling products is the reversible SUB-0°^™ SoftCell^™ Chill pillow which debuts at the upcoming Winter Las Vegas Market. A hybrid of technical textiles and premium fills, the SoftCell™ Chill pillow features a cool to the touch cover, blending PureCare’s exclusive FRíO^™ rapid chill cooling fibers and ultra plush Tencel^® threads. The pillow’s unique construction features 12 individual pockets filled with PureCare’s exclusive designer down alternative, Identically Down^™ (i.d.), an anti-allergen-friendly down replacement. For a completely different comfort, flip the SUB-0° pillow over to experience cooling support and pressure relief of cool gel and premium temperature neutral memory foam.

“Our goal is to offer our retail dealers an unparalleled collection of products that allow consumers to mix and match different technologies and wellness benefits in order to create their ideal blend of protection and comfort.” says Bergman. “By offering specific benefits across pillows, protectors and sheets, we’re helping our retailers create a compelling collection story that increases attachments rates and boosts the bottom line, while triggering multiple consumer touch points.”

PureCare is also revealing their newly revised retail displays designed to enhance the look, feel and product presentation in the retail environment at the upcoming Market.

“We’re improving the story-telling process of the products while encouraging participation and demonstration through tactile interactions. These types of brand impressions are incredibly valuable in the retail environment, and are an important part of our retail strategy,” says Sean Bergman, Chief Marketing Officer at PureCare. “Our retail partners deserve the best-of-the-best in their store environments when conveying the benefits of our comfortable, premium, health and wellness products. Ultimately we are creating a brand that retailers and customers trust and love, and that starts with the presentation,” says Bergman.

Retailers who wish to learn more about PureCare’s evolving top-of-bed sleep products are invited to visit the PureCare Showroom , C-1595 at the Las Vegas Market.

PureCare^® designs essential elements necessary to create a healthy sleep environment. PureCare mattress and pillow protectors, sheets, pillows and toppers – all of which combine superior technology, innovation and the highest quality materials – are revolutionary to today’s health conscious consumers and allergy sufferers. PureCare continues to change the conversation in the sleep essentials industry to focus on health and wellness and has introduced the first Limited Lifetime Stain Warranty. PureCare’s entire collection of mattress and pillow protectors are the official protector products of the National Sleep Foundation and The Women’s Choice Award. For more information, please visit us at www.PureCare.com.

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NEWS RELEASE

Noctova Sleep To Reach Retailers at Las Vegas Market with “Real Value” Story

New Products Featured in SSA Showroom C-1565

SAINT LOUIS, MO Dec. 2, 2015 – Leveraging off of both unanticipated, but well received growth and a strong consumer marketing message that Price Plus Quality Equal Real Value, Noctova® Sleep will be showing their line up of carefully designed imported memory foam bedding, pillows and protectors to buyers at the Winter Las Vegas Market in the Specialty Sleep Association ( SSA) Showroom C-1565. Having evolved from a Saint Louis based mattress retailer to an expanding wholesale provider of a carefully designed and marketed memory foam line of mattresses and pillows, Noctova’s founder Barry Seidel is optimistic and upbeat about the company’s new presence at the premier retail mattress/ bedding market in the US. For more information, please visit: www.noctovasleep.com.

As a mattress retailer with 13 retail stores in the Saint Louis area, Seidel felt most of the memory foam lines did not offer real quality at a fair price to his customers. Something had to change. Seidel wanted to offer his customers excellent quality at a value price. As a result of many years in the home furnishings business, Seidel developed a distinct line of memory foam mattresses in partnership with the number one memory foam factory in China. These mattresses range from an entry level starter 5-inch memory foam twin bed selling at a suggested price of $99 up to a 15-inch mattress featuring 7-inches of gel-infused memory foam layered over a high-resilience foam core selling for a queen at a suggested retail price starting at $1749.00.

Two New Product Introductions for Las Vegas Retail Buyers

While Noctova Sleep will be displaying a broad array of their line for retail buyers attending the winter 2016 World Market Center, their marketing team is particularly excited about introducing two new products at the Las Vegas market. The first is the company’s Noctova Kidz, a 7-inch memory foam mattress and elite contour pillow set, which will be available in three colors: pink, blue and green. These mattresses come with velour zipper covers and feature a breathable mesh border. The Kidz mattresses are expected to retail at a suggested price of $ 199.00 for a twin size combo. However, the “hottest show stopper” according to Seidel will be the introduction of Noctova Sleep’s new queen-size adjustable bed base at a $349.00 suggested retail price. The company simply states that there are no competitors in this product quality/ price point arena.

When asked why retailers should do business with Noctova Sleep, Seidel states, “ We shed a refreshing light on the word value,” says Seidel. “Our company mantra of ‘Better Price, Better Quality, Better Value’ is backed up by design and construction of our mattresses and pillows.” Seidel points out that every bedding product by Noctova Sleep is built with CertiPur-US® tested and certified foams. The company’s fabrics meet or exceed the Oeko-Tex Standard® 100 for Confidence in Textiles. The total line ranges from premium gel memory foam, latex, and hybrid mattresses, gel memory foam and latex pillows, as well as NoctovaCool® mattress protectors and adjustable bed bases. “We are not just another ‘me too’ import company,” says Seidel, “We are able to offer the most aggressive pricing along with premium high quality look and feel. Our goal is to offer the consumer the greatest continued value in the marketplace.”

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NEWS RELEASE

Naturepedic Launches Chorus Organic Mattress

Chorus incorporates universal comfort and organic design
at an entry level price point

CHAGRIN FALLS, Ohio – Naturepedic, manufacturer of certified organic mattresses and sleep accessories for the luxury adult market, will launch the Chorus organic mattress at the 2016 Las Vegas Market. This entry-level mattress is ideal for retailers seeking to offer a quality certified organic mattress model.

The Chorus organic mattress utilizes individually encased 8” coils and 1.5” microcoils for a universal cushion-firm support and superior comfort. The construction of encased coils at the price point of a luxury innerspring model offers superior value to customers with an interest in organic and natural materials and products.

The Chorus is made with certified organic wool batting, certified organic cotton filling, PLA batting made from non-GMO potatoes, and Naturepedic’s signature organic cotton fabrics. The Chorus is third-party certified to the Global Organic Textile Standard (GOTS) and meets all federal flammability standards without the need for any flame retardant chemicals or flame barriers.

Handcrafted in Naturepedic’s Chagrin Falls, Ohio, factory, the Chorus comes with a twenty year warranty with a Queen model offered at $1999 MSRP.

To learn more about the Chorus and other Naturepedic organic products, visit www.naturepedic.com/chorus-organic-mattress

ABOUT NATUREPEDIC

Naturepedic, based in Chagrin Falls, Ohio, was founded by environmental engineer Barry A. Cik. Naturepedic specializes in the design and manufacturing of certified organic mattresses for adults and children that promote natural and organic materials, fire safety, and overall health and safety.

For more information, visit www.naturepedic.com.

CONTACT: Heidi Baumgart, Marketing Director, Naturepedic, +1-440-384-3025, marketing@naturepedic.com

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NEWS RELEASE

LEGGETT & PLATT^® ELIMINATES BAR RETENTION, EXPANDS

FEATURES ON NEW 2016 PRODIGY™ ADJUSTABLE BASE

Redesigned Prodigy features MicroHook™ retainer system for a streamlined look.

CARTHAGE, Missouri, Jan. 17, 2016 – Leggett & Platt^® Adjustable Bed Group has reinvented the Prodigy base, adding its exclusive MicroHook™ mattress-retention system to eliminate retainer bars often seen across the end of a bed. “In rethinking our retention system, we wanted to make the hospital bar disappear and deliver a sleek design. We didn’t just raise the bar, Leggett & Platt made it disappear,” said Jay Thompson, President of Adjustable Bed Group.

MicroHook™ is Leggett & Platt’s proprietary gripping application designed to keep the mattress from sliding off the base. In addition to eliminating retention bars, the 2016 Prodigy is equipped with new features like an industry-first capacitive-touch remote, pillow tilt, under-bed light and adjustable-height legs.

“When Leggett & Platt launched Prodigy in 2009, it was the first adjustable base in the industry to offer smartphone app control, a snore button and a sleep timer,” said Thompson. “The new 2016 Prodigy comes with the best features from the original, along with thoughtful innovations we think consumers will be excited to explore and welcome into their homes.”

Capacitive-Touch Remote and App

Responding to electrical properties in the human body, 2016 Prodigy’s backlit capacitive-touch remote requires a gentle touch to operate and includes a convenient tabletop cradle. The redesigned Bluetooth app for iOS and Android devices offers a choice of day or night mode and includes a sleep-timer, massage with wave and a gentle-wake alarm.

Additional 2016 Prodigy Features

• USB hub with four charging ports conveniently located on each side of the base
• Under-bed lighting makes getting up at night safe
• Programmable positions on the remote and app
• Heavy-duty height-adjustable legs allow for quick-and-easy elevation changes, moving from 6 inches to 10 inches in seconds
• Pillow-tilt positioning
• Dual, full-body massage with app-controlled wave feature
• Designed, engineered and assembled in the USA

Rediscover the all-new 2016 Prodigy at Las Vegas Market, Leggett & Platt show space B1326.

About Leggett & Platt^® Adjustable Bed Group

Leggett & Platt^® Adjustable Bed Group (ABG), a division of global diversified manufacturer Leggett & Platt^®, Incorporated, is a premier provider of adjustable bases. Based in Carthage, Missouri, Leggett & Platt^® ABG creates adjustable bases that inspire relaxation and rejuvenation. Our adjustable bases are available in retail furniture, department and bedding stores nationwide as well as through online retailers. For additional information, please visit www.LPAdjustableBases.com.

About Leggett & Platt^®

Leggett & Platt (NYSE: LEG) is a diversified manufacturer (and member of the S&P 500) that conceives, designs, and produces a broad variety of engineered components and products that can be found in most homes, offices, and automobiles. The 132-year-old company (founded in 1883) is made of 18 business units, 20,000 employee-partners and 130 facilities located in 19 countries. Leggett & Platt is the leading U.S. producer of: a) components for residential furniture and bedding; b) carpet cushion; c) adjustable beds; d) work furniture and components; e) drawn steel wire; f) automotive seat support and lumbar systems; and g) bedding industry machinery.

Contact: Mark Kinsley

(417) 358-8131 ext. 2746

mark.kinsley@leggett.com

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NEWS RELEASE

FASHION BED GROUP® UNFOLDS THE FUTURE OF BED DESIGN
New Series Makes Shipping, Set-up and Style a SNAP!

CHICAGO, December 17, 2015 – With Fashion Bed Group’s new SNAP™ Beds, set-up and shipping have never been simpler. These revolutionary bed designs from the leading U.S. retail supplier of bedding accessories literally “snap” together for quick and easy assembly. Additionally, each is designed to pack neatly in one box for convenient distribution and delivery.

“Our SNAP Beds combine style and simplicity in designs that deliver meaningful benefits for both online and brick-and-mortar retailers, as well as consumers,” said Ron Ainsworth, Senior Vice President of Merchandising and Procurement for Fashion Bed Group (FBG). “Set-up is truly hassle-free and can be done in a matter of minutes, saving valuable time for delivery staff and consumers alike. Adding to the beauty of these designs is their ability to pack flat for easy shipping directly to consumers’ homes.”

SNAP Beds are available in six distinct, on-trend styles, ranging from classic to contemporary, and offered in Full, Queen, King and Cal King sizes. Featuring sturdy, all-metal frames, each design comes complete with a headboard, footboard and decorative folding frame. Assembly requires no tools other than an Allen wrench, which is included with each package.

The following SNAP Beds will be showcased at Las Vegas Market:

• Alpine: Featuring modern, geometric detailing in a rustic bronze finish on both the headboard and footboard, the Alpine bed offers a truly distinctive design. Priced to retail at approximately $499 in Queen.

• Cosmos: This transitional design boasts flowing curves set off by bold castings in the center of the headboard and footboard. The warm, coffee finish enhances the subtle, yet stately design. Priced to retail at approximately $399 in Queen.

• Dahlia: This design blends classic elements with chic styling to complement any décor. The bronze finish pairs beautifully with the beige upholstered headboard panel to deliver a versatile and timeless design. Priced to retail at approximately $499 in Queen.

• Fremont: Rounded edges contrasted by clean lines in the headboard and footboard are the hallmarks of the transitional Fremont design. Decorative castings provide visual accents in a brushed silver finish. Priced to retail at approximately $499 in Queen.

• Laughlin: The exotic, bamboo-inspired Laughlin bed combines organic lines with a light natural wood finish. Priced to retail at approximately $499 in Queen.

• Lotus: Lavish and luxurious, this contemporary metal bed features elegant curves with regal accents in a rustic silver finish. Detachable pillows on the headboard allow consumers to change the look and the feel of the bed in an instant. Priced to retail at approximately $599 in Queen.
The new SNAP Beds, along with all of Fashion Bed Group’s latest product offerings, will be on display in the company’s Las Vegas showroom (Space #B1326) during the January Market. For more information, visit www.fashionbedgroup.com.

About Fashion Bed Group
Fashion Bed Group (formerly known as Leggett & Platt® Consumer Products Group) is a division of globally diversified Leggett & Platt®, Incorporated, and is the premier provider of bedding accessory products to the U.S. retail community. Based in Chicago, IL, FBG is committed to delivering innovative, high-performance products at an exceptional value and offers a complete range of bed frames, bedding support products and sleep accessories, along with an expanding array of casual furniture options. FBG products are available in retail furniture, department and bedding stores nationwide, as well as through online retailers. For additional information, please visit www.fashionbedgroup.com.

About Leggett & Platt
Leggett & Platt (NYSE: LEG) is a diversified manufacturer (and member of the S&P 500) that conceives, designs, and produces a broad variety of engineered components and products that can be found in most homes, offices, and automobiles. The 132-year-old company (founded in 1883) is made of 18 business units, 20,000 employee-partners and 130 facilities located in 19 countries. Leggett & Platt is the leading U.S. producer of: a) components for residential furniture and bedding; b) carpet cushion; c) adjustable beds; d) work furniture and components; e) drawn steel wire; f) automotive seat support and lumbar systems; and g) bedding industry machinery. For more information, visit www.leggett.com.

Contact:
Rob Newcombe
(708) 563-8604
rob.newcombe@leggett.com
Allison Kurtz
(312) 565-4619
akurtz@lcwa.com

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NEWS RELEASE

FASHION BED GROUP® OFFERS STRENGTH AND FUNCTIONALITY WITH NEW BEDDING SUPPORT OPTIONS
New Platform Bed Frame Offers Storage Options and Eliminates Box Spring

CHICAGO, Ill., December 17, 2015 – Inspired by the adage that it’s what’s underneath that counts, Fashion Bed Group® (FBG), the leading U.S. retail supplier of bedding accessory products, is expanding its bedding support portfolio with new offerings in two key categories. The new Atlas Support and Storage System is a distinctive platform design that delivers superior support without the need for a box spring, while the new Solutions universal bed frame provides consumers with an easy-to-assemble, versatile option for a lifetime of bedding support.

“In addition to delivering thoughtful solutions that today’s consumers are seeking, these products are designed with quality and value in mind,” said Ron Ainsworth, Senior Vice President of Merchandising and Procurement for Fashion Bed Group. “Both feature aggressive pricing while also meeting or beating the stringent warranty requirements from bedding manufacturers.”

Atlas: Strength and Storage
The new Atlas Support and Storage System delivers the peace of mind of a strong, solid foundation for today’s mattresses, along with ample space for storage. The easy-to-assemble solution requires no tools and offers a generous 14 inches of clearance under the bed – ideal for the optional under-the-bed storage drawers available with this system.

The sturdy platform frame can support up to 1,200 lbs. and features metal support bars and cross cables that eliminate the need for a box spring. The Atlas is available in sizes ranging from Twin to Cal King. Priced to retail for approximately $160 in Queen.

Solutions: Universal Convenience
For consumers seeking a versatile, easy-to-assemble, hassle-free bed frame, Fashion Bed Group has the ideal “solution”. The Solutions universal bed frame offers all the support of a conventional frame, but in a lighter weight, foldable design that makes it easy to ship, set up and store.

Weighing just 35 lbs., the Solutions frame is easy to maneuver, assemble and adjust. Simply fold or unfold the frame and slide the components to the required mattress size. No tools are needed.

The compact design also makes Solutions easy to move, ship and store. Hinged side rails ensure the frame stays folded during transport.

“With Solutions, consumers never need to purchase another bed frame,” explained Ainsworth. “The universal design converts easily to support mattresses ranging in size from Twin to King so the frame can be moved and adjusted as lifestyle needs or decorating preferences change through the years. On the business side, this easy-to-ship frame is ideal for e-commerce retailers, while providing our brick-and-mortar retail partners with an inventory-friendly, cash-and-carry option.”

The Solutions universal bed frame is priced to retail for approximately $99 with glides, and $129 with rug rollers.

Both Atlas and Solutions will be on display in the FBG Las Vegas showroom (Space #B1326) during the January Market. For more information, visit www.fashionbedgroup.com.

About Fashion Bed Group
Fashion Bed Group (formerly known as Leggett & Platt® Consumer Products Group) is a division of globally diversified Leggett & Platt®, Incorporated, and is the premier provider of bedding accessory products to the U.S. retail community. Based in Chicago, IL, FBG is committed to delivering innovative, high-performance products at an exceptional value and offers a complete range of bed frames, bedding support products and sleep accessories, along with an expanding array of casual furniture options. FBG products are available in retail furniture, department and bedding stores nationwide, as well as through online retailers. For additional information, please visit www.fashionbedgroup.com.

About Leggett & Platt
Leggett & Platt (NYSE: LEG) is a diversified manufacturer (and member of the S&P 500) that conceives, designs, and produces a broad variety of engineered components and products that can be found in most homes, offices, and automobiles. The 132-year-old company (founded in 1883) is made of 18 business units, 20,000 employee-partners and 130 facilities located in 19 countries. Leggett & Platt is the leading U.S. producer of: a) components for residential furniture and bedding; b) carpet cushion; c) adjustable beds; d) work furniture and components; e) drawn steel wire; f) automotive seat support and lumbar systems; and g) bedding industry machinery. For more information, visit www.leggett.com.

Contact:
Rob Newcombe
(708) 563-8604
rob.newcombe@leggett.com
Allison Kurtz
(312) 565-4619
akurtz@lcwa.com

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NEWS RELEASE

HEADBOARDS HEADLINE MARKET HIGHLIGHTS FROM FASHION BED GROUP®
On-trend Upholstered Offerings Blend Versatility and Value

CHICAGO, Ill., December 17, 2015 – Open any home décor magazine or website and you’ll find them. Upholstered headboards are all the rage. Fanning the flames of this hot design trend, Fashion Bed Group® (FBG), the leading U.S. retail supplier of bedding accessory products, will showcase five fresh styles at Las Vegas Market.

“A long-time secret of savvy designers, upholstered headboards are an ideal way to add comfort and style to any bedroom without a major impact on space or budget,” said Ron Ainsworth, Senior Vice President of Merchandising and Procurement for Fashion Bed Group. “We’ve seen increasing demand from our retailers and are pleased to bring them, and their customers, a rich selection of trend-forward designs.”

Striking a balance of masculine and feminine attributes, the five latest additions to the already robust Fashion Bed Group headboard portfolio include timeless, versatile offerings ideal for any bed style or room décor.

• Brookdale – This chic rectangular design adds a sense of luxurious comfort. Featured in a Gray fabric, the clean lines of the Brookdale headboard are accented by hand-applied nail-head trim.

• Carlisle – The Carlisle headboard is a sophisticated design with gentle curves that are accented by decorative, hand-applied, nail-head trim. Finished in a rich, Pearl-colored cover, this transitional design delivers a polished, yet relaxed look and feel.

• Easley – The perfect combination of classic and contemporary, this upholstered headboard features gently tufted button accents and hand-applied, nail-head trim. The neutral Dove (soft gray) fabric blends nicely into any room’s decor.

• Pendleton – Blending just the right balance of masculine and feminine, the Pendleton features a soft Carbon cover set off by deep button tufting, creating a clean and classic headboard that will remain stylish for years to come.

• Wellford – The traditional styling of the Wellford headboard exudes a sense of tranquility and elegance. Making a dramatic statement, this simple, yet bold design features Ash upholstery accented by Ivory twill taping secured with large, hand-applied nail heads.

Available in Full/Queen and King/Cal King sizes, all five headboards feature adjustable heights (45”, 49” and 53”) and are compact for convenient inventory and shipping. Full/Queen sizes are priced to retail at approximately $299.

About Fashion Bed Group
Fashion Bed Group (formerly known as Leggett & Platt® Consumer Products Group) is a division of globally diversified Leggett & Platt®, Incorporated, and is the premier provider of bedding accessory products to the U.S. retail community. Based in Chicago, IL, FBG is committed to delivering innovative, high-performance products at an exceptional value and offers a complete range of bed frames, bedding support products and sleep accessories, along with an expanding array of casual furniture options. FBG products are available in retail furniture, department and bedding stores nationwide, as well as through online retailers. For additional information, please visit www.fashionbedgroup.com.

About Leggett & Platt
Leggett & Platt (NYSE: LEG) is a diversified manufacturer (and member of the S&P 500) that conceives, designs, and produces a broad variety of engineered components and products that can be found in most homes, offices, and automobiles. The 132-year-old company (founded in 1883) is made of 18 business units, 20,000 employee-partners and 130 facilities located in 19 countries. Leggett & Platt is the leading U.S. producer of: a) components for residential furniture and bedding; b) carpet cushion; c) adjustable beds; d) work furniture and components; e) drawn steel wire; f) automotive seat support and lumbar systems; and g) bedding industry machinery. For more information, visit www.leggett.com.

Contact:
Rob Newcombe
(708) 563-8604
rob.newcombe@leggett.com
Allison Kurtz
(312) 565-4619
akurtz@lcwa.com

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NEWS RELEASE

Ergo Sleep Centers to Introduce Full Line of Ergo Majestic Mattresses to Retailers

at the SSA Showroom, C-1565 in Las Vegas at the Winter 2016 Market

CLARKSTON, MI – December 14 , 2015 –  Ergo Centers, LLC, dba Ergo Sleep Centers, a fast-growing retailer of ergonomic and symptom-specific sleep products, will be showing their Ergo Majestic line-up at the SSA Showroom, C-1565, at the winter 2016 Las Vegas World Market Center, January 24- 28^th. The Ergo Majestic line of bedding features a patented gel layer that is backed by a number of medical and scientific studies.

According to company owner, W. Alan Martens, Ergo Sleep Centers will feature the Ergo Majestic Comfort, the Majestic Plus, the Majestic Max and the Majestic Couples mattress, which is an innerspring mattress instead of a foam core bed. While Ergo Centers have shown a single bed in the past in Las Vegas, this is the first time the company has exhibited a full line reaching out to mattress/ bedding retailers with their compelling story of a bed line that creates a differential option on the retail floor, setting a dealer apart from their competition …a difference that will drive higher sales and more return customers to a store.

The primary target markets for the Ergo Majestic are Baby Boomers and Elderly over sixty-five a majority of whom are coping with physical conditions associated with their aging. Many of them needlessly suffer from pain and discomfort on most retail sleep surfaces because the components lack the proper support and envelopment to help them address their needs. Martens emphasizes that, “In this market price point is secondary to pain relief and support.”

Martens further points out that for mattress retailers, the 74.6 million Baby Boomers in the US and 44.7 million Elderly over age 65 represent 54.1% of the US buying population with the most disposable income. Also according to Martens, up to one half of all working Americans admit to having back pain symptoms each year. Further it is estimated that 32% of all Americans experience significant back pain lying on their present mattress.

“For mattress retailers, these are no narrow niche markets,” says Martens. “This is a huge marketing and sales opportunity for mattress retailers willing to market mattresses that provide better spinal support, minimize pressure points, offer unrestricted circulation and absorb excess body heat all night for millions of consumers that are looking for the right solution.”

“We are here to address fundamental concerns for mattress retailers,” says Martens. “Most dealers along with their competitors sell virtually the same products with minor changes and pricing as the primary sales tool. The Ergo Majestic sells on the customer’s needs and relieving pain and providing comfort.”

Martens shares that the average mattress shopper will shop at six locations before making a decision to buy a new bed. “By addressing the customers’ physical issues and needs, our Ergo Majestic bedding line breaks this buying cycle with a proven and real solution offered by your store that no one else has to offer this Baby Boomer or Elderly customer.”

Focused on the needs of the retailer, Martens further notes that historical sales of Ergo Majestic have resulted in a 97% satisfaction rating from consumers with an annualized return and comfort exchange rate of less than 3%, something that is music to a retailer’s ears. Martens also states that the Ergo Majestic bedding line offers a 65% margin that is competitively priced in the medium premium price range and in most cases is below the price point of competing national brands. The company’s product line, point of sale materials, handouts and the simple sales techniques offered to RSA’s generate a higher closing ratio, more “we’ll be backs” and referral recommendations from satisfied customers: all these again are very positive points for mattress retailers.

According to Ergo Centers, the uniquely tested Ergo Majestic gel layer formulation provides unparalleled pressure management, support and comfort compared to any other sleep surface layers in the market. Martens points out that scientific tests found that the Ergo Majestic exclusive, patented gel layers used as a comfort layer on the sleep surface are capable of absorbing up to 17 degrees F excess body heat throughout the night compared to polyurethane, visco-elastic memory foam or the typical popular gel/ memory foam layers that basically absorb some excess body heat from 15 minutes to an hour at the most. When asked to itemize the specific features and benefits that make the Ergo Majestic stand out, Martens lists the following:

• The beds maintain proper spinal support for both side and back sleepers.
• They minimize excess counter pressure
• They absorb up to 17⁰ more excess body heat than polyurethane or visco-elastic foams throughout the whole night
• They promote unrestricted blood circulation
• They provide proper enveloping of the shoulders and hips regardless of the sleeper’s body size
• They offer improved fast recovery foam formulation that allows the sleeper to turn easily.
• They have edge-to-edge support and reduced motion from partner to partner
• The comfort layers actually offer a superior foam density that is up to twice that of many competing retail memory foam and gel/ foam combinations.
• The Majestic line is offered in all sizes including split queen in several models
• Ergo Majestic offers a 20 year limited warranty – 10 years full and 10 years prorated.

The Ergo Sleep Systems concept, originating in the health care industry, has been 21 years in the making addressing fundamental health care issues, and now is reaching out to address the pain relief and comfort needs of today’s modern consumer. Martens invites mattress and bedding retailers to experience the Ergo Majestic line at the Ergo Centers exhibit in the SSA Showroom C-1565 at the Las Vegas World Market Center.

For more information on the Ergo Majestic mattress line, please visit: www.ergosleepcenters.com

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NEWS RELEASE

ENGLANDER® TO SPOTLIGHT EXPANDED NEW E-GEL™ BED COLLECTION

FROM FULLY RENOVATED, MODERNIZED LV SHOWROOM 

   CHICAGO—Retailers visiting Englander Sleep Product’s showroom during the Las Vegas Winter Market will find that the producer has completely reconfigured, revamped and modernized its C-1596 space—eliminating walls, clearing windows, increasing light and flow, and adding a second entrance.

“Our objective was to create a simpler, cleaner layout that better organized and highlighted our bedding offerings, resulting in a more open and inviting presentation,” said Kevin Toman, president and CEO.

Retailers also will see six of nine new E-gel™ beds—now Englander’s primary and popular flagship line—in a number of different designs and with new options, expected to retail from $799 to $2,499 in queen.

First introduced in 2012 and promoted for its “CoolBlue Sleep Technology,” the 2016 E-gel collection continues to offer Englander’s two-inch cooling gel cylinders bonded to components like memory foam, but now includes adjustable bed models that incorporate latex, new encased-coil designs, plus models that feature gel-infused memory foam.

“The new E-gel series gives retailers more to talk about and many more options in gel technology,” Toman noted. “The line now includes gel treatments ranging from infused foams to permanently bonded cylinders to solid layers.”

New 2016 top-of-bed and in-store materials continue to promote both the performance-based and eco-friendly qualities of the collection. E-gel is anti-microbial, uses up to 60 percent plant-based oils and is processed at room temperature, further shrinking its carbon footprint.

Englander also is reinforcing E-gel’s superior cooling capacity which lowers heart rate; its conformance to a person’s size, shape and weight; its lightweight support and its shock/vibration-absorbing properties which contribute to undisturbed sleep.

The new E-gel models pair velvet-like white knits on the top panels with gray upholstered-look fabrics and matching tapes on the borders.

Toman said the revamped collection will get prominent treatment in the producer’s redecorated 5,400-square-foot showroom, thanks to new design features like interlocking headboards for “island” displays, hanging room dividers and free-standing fabric separators, among others.

“We think our new space appropriately reflects our company and products and what the Englander brand stands for today,” he added.

“We’re innovative and modern-minded, in touch with today’s marketplace, devoted to excellence in everything we do, and committed to environmentally-conscious practices and programs.”

Englander Sleep Products has 10 licensed factories in the U.S. and 19 international partners. Along with specialty brands like E-gel and Nature’s Finest® Organic and Latex Sleep series, the company makes a number of coil-based designs like Lifestyle™, Posture Support™ and Tension Ease™.

11-19-15

Contact Susan Ebaugh
Lilly Management Group
630-377-2424
sebaugh@lillymanagement.com

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NEWS RELEASE

BRICK-AND-MORTAR STORES TO ENJOY  

MAJOR COMPETITIVE ADVANTAGE OVER ONLINE DEALERS

WITH BOYD’S REVAMPED MATTRESS SHIPPING SERVICE

 ST. LOUIS—Boyd Specialty Sleep has redesigned its My Mattress Now™ program and will re-introduce the unique shipping service to current and prospective brick-and-mortar retail customers at the Las Vegas Market, announced company president Denny Boyd.

First made available last spring to help stores compete more effectively with online-only retailers, Boyd said not only has the online market segment “virtually tripled in size” since then, but “online-only dealers are driving the misconception that brick-and-mortar stores are ‘overbearing and overpriced.’

“We’ve now restructured the program so that it empowers stores to not only compete with and beat online-only deals, but to present consumers with an appealing choice that only they can offer: Try out the mattress in-store or buy it from the store online—either option carries the same low price, delivered to the shopper’s door.”

Boyd has developed new advertising concepts to help stores market the service.

Much like the one or two beds that online-only dealers sell, the new My Mattress Now service also simplifies and narrows the consumer’s choice to two Broyhill® Sensura™ models that use premium components like gel-enhanced memory foam, channel venting and phase-change materials.

“The Broyhill beds offer shoppers a recognized and trusted brand, far better feels, plus tailoring that’s often found on higher priced models,” Boyd noted.

Under the terms of the program, Boyd will UPS single orders of either Broyhill model to retail shoppers—at their option—at a cost to retailers of only $20 per order. Brick-and-mortar stores that stock and floor Boyd’s Broyhill beds can have Boyd ship their orders same-day from the company’s 60,000-square-foot warehouse in St. Louis or its 320,000-square-foot warehouse in Los Angeles. Either facility stocks the beds, which are ready for immediate shipment.

Consequently, stores using the My Mattress Now program need not be concerned about inventory shrinkage or consumer calls about deliveries or product problems, Boyd said.

“We have a large staff of well trained, knowledgeable people at the other end of our toll-free number,” he added. “Many of these employees have been with us for 15 to 20 years. They know our products and are skilled at answering questions, diagnosing problems and making the customer happy.”

Ultimately, retailers could use their delivery savings to incentivize floor salespeople to promote the program to shoppers, Boyd said.

“With the increasing number of online-only bed resources, we believe retailers will recognize the many competitive advantages of My Mattress Now: Tremendous cost savings, delivery efficiencies and operational convenience,” he said.

12-14-15

NOTE: Broyhill® is a registered trademark of Heritage Home Group LLC Family of Brands

©2015 All Rights Reserved

Contact:

Susan Ebaugh

Lilly Management Group

630-377-2424, ext. 227

sebaugh@lillymanagement.com

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NEWS RELEASE

BLU SLEEP PRODUCTS CREATES A NEW “CHOOSE YOUR PILLOW PROGRAM”
AND INTRODUCES A NEW, “COOL” IDENTITY MARKETING CAMPAIGN

POMPANO BEACH, FL – December 11 – 2015 – Blu Sleep Products is launching both a new Umbrella Marketing program around the theme of “Cool Engineering” and an easy and convenient consumer and retailer “How to Choose Your Pillow” program. Both programs are being introduced at the 2016 Las Vegas Winter Market, and will be featured in Blu Sleep’s Showroom B-960.

A “Choose The Right Pillow Program” “Made Simple” for Consumers and Retailers

For over a decade Blu Sleep Products has been experiencing growth, expansion, and retailer acceptance of the company’s highly engineered, designed, high-performance, lifestyle and fashion pillows. In fact using European designs, engineering and materials such as Italian foams, Blu Sleep has expanded into five different pillow lines ranging from the Nature Series to Latex, Airflow, Ice Gel and Wellness Pillows. Each has a distinct color and aroma, featuring Natural Oils in their chemistry such as Lavender, Orange, Aloe Vera and Soy, plus uniquely engineered and designed Foamed Gel as well as other unique materials to offer consumers over 25 different pillows. These pillows provide unsurpassed comfort, health and wellness benefits.

“We have had an amazingly positive reception from retailers and consumers alike when they get to see, touch, feel, and experience our amazingly broad range of pillows,” says Elizabeth Ciccolella, co-owner and marketing director for Blu. In fact if there is any feedback from retailers, it is how can we make it easier for consumers to select the right pillow from this broad selection. How can we simplify the process so the retailer can match the right pillow to the individual customers’ comfort level, and that is what our new Choose your Number, Choose the Right Pillow in Store program is all about,” says Ciccollela.

As Ciccolella explains, Blu Sleep has created a simple, attractive and easy to use “How To Choose Your Pillow?” program, which a retail sales associate can use. “We will use simple guides such as shoulder width, body type, and falling asleep position. According to the responses from the customer, their number will match one of the pillows on the display stand. All this will be supported by colorful banners and display rack. This system allows the consumer to choose a pillow that he or she prefers while still adapting to their body type and sleep position.

Using this Pillow Choice program, BLU Sleep is also simplifying their retailer program by offering four different pillow programs. Based on feedback from retailers, Blu Sleep will offer their retail buyers four distinct programs. “Retailers typically are not going to carry all 25 of our pillows,” says Ciccollela, “So we offer different programs with five pillows in each including Memory Foam, Latex, Natural Memory Foams, High Profile, medium profile, or Low Profile Pillows, and Foamed Gel Pillows. These programs can also be customized by the customer. We will help retailers to create a pillow program that works best for their stores and their customers.”

New “COOL” Umbrella Marketing Positioning Campaign For Blu Sleep Mattresses and Pillows

Blu Sleep co-owner Alex Ciccollela announced that the expanding company is in the early stages of creating a broadly based marketing positioning and identity campaign under the theme “ COOL in So Many Ways.” Our advertising, our invitations, and our overall theme frankly will focus on how really “Cool” and amazing our products are, on how much more than just a technical or engineering company we are,’ says Ciccollela.

When people see, touch and feel our European engineered sleep products, they really remember our colors, our unique materials, the air-flow, the natural materials, the texture, the feel, and the comfort we offer. We want to invite our retailers to be “COOL in so Many Ways” too. We want them to know that beyond technical, engineered Italian made pillows and mattresses that we offer retailers an optimum line-up of Somni mattresses and pillows that will help to them build a floor brand with unique and different feels and comfort. The goal is to provide retailers with a highly merchandisable product that is easy to sell with all the features Blu products offer. Our products do set themselves apart from the “generic type” pillows and mattresses we find in almost all stores and we want to offer retailers the chance to set themselves apart as well. We want the final consumer to experience all the features and live the benefits our products provide. So we are inviting creative retailers to come experience the COOL at BLU in Las Vegas at Showroom B-960.

For more information on Blu Sleep Products, please view:
www.blusleepproducts.ocm
1-866-973-7614
info@blusleepproducts.com
Please Visit Our Showroom At The Las Vegas Market, Showroom B-960 and See, Feel and Experience Being COOL in So Many Ways with The Most Innovative Pillows And Mattresses in The Industry Today.

Blu Sleep Products
United States Head Office
1501 Green Road, Suite B
Pompano Beach, Florida 33064
Canadian Head Office
1550 Bernard Lefebvre
Laval, QC, H7C 0A5

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