Regardless of your customers’ needs, suppliers offer pillows for every preference. The key is knowing what options are available and how to merchandise them. Other than shoes, there is perhaps no other product that consumers are as fussy about as pillows. Finding the right fit and feel is essential or the pillow will wind up […]
Top of Bed: It’s the Temperature, Silly
Thermoregulating innovations in bedding products — including mattress pads, protectors and toppers — can help keep your customers from sleeping too hot or cold. Here’s a rundown of the latest technologies Too hot. Too cold. Too hot again. No one can get a good night’s sleep when sweating or shivering, tossing bed linens off — […]
Fluffing Up Pillow Sales
By investing time and energy into merchandising and properly selling this critical part of a sleep products system, you can bolster your bottom line while winning consumer trust As Sleep Savvy visits mattress stores, something is clear. At far too many, the pillow-selling strategies are falling flat. No pillow fitting. No mention of the importance […]