When researching mattresses, shoppers look at price, promotions and reviews, according to survey Most consumers do research before they purchase a mattress — and that research is likely to include price comparisons. They also check promotions or sales, and read consumer reviews. Those are the three top sources of information consumers seek when they want […]
BSC Survey: Covid-19 Resurgence Impacts Consumer Behavior
But shoppers are returning to brick-and-mortar stores and are interested in bedding products The Covid-19 resurgence fueled by the Delta variant has consumers reverting back to some attitudes and behaviors exhibited earlier in the pandemic, a new Better Sleep Council survey finds. The BSC’s third-quarter consumer tracker survey, “Inside the Mind of Today’s Mattress Consumer,” […]
BSC Research, Part 5: Is the Price Right?
How much are consumers willing to spend on a mattress? More than they currently are paying, research shows Consumers are spending significantly less for queen-size mattresses than they expect to pay, and they are also spending less than they are willing to pay, according to a consumer survey. The nationally projectible survey was conducted for […]
BSC Study: Consumers More Willing to Shop, Buy in-Person in Q2
A new consumer study conducted by the Better Sleep Council reveals that consumers are showing signs of returning to some pre-pandemic attitudes and shopping behaviors. The latest study in the BSC’s ongoing research initiative, “Inside the Mind of Today’s Mattress Shopper,” reflects consumer sentiment in the second quarter of 2021. Previous BSC tracker surveys looked […]
Buying Behavior, Part 4: The Purchase Experience
Consumer preference for online mattress buying continues to rise, but brick-and-mortar stores remain important, a Better Sleep Council survey shows Consumer preference for purchasing mattresses online has risen sharply in recent years, with almost half of consumers now saying they would purchase online. And an overwhelming majority of respondents ages 18 to 35 now say […]
BSC’s State of America’s Sleep Survey Finds a Nation Sharply Divided on Sleep Quality
The Covid-19 pandemic played havoc with the quality of sleep for many Americans, significantly increasing the number of poor sleepers and inflicting mental, physical and financial strains on those poor sleepers, a new survey reveals. The “State of America’s Sleep” survey, conducted by the Better Sleep Council, documents a country that is as divided in […]
Mattress Matters
Consumers are almost evenly split on firmness, but softer beds have gained ground, according to research conducted by the Better Sleep Council Consumers are divided in their preferences for firm and soft mattresses, but the Covid-19 pandemic is sparking growing interest in softer mattresses, which are preferred by many younger consumers. A major consumer study […]
Almost Half of Consumers Still Not Getting Good Night’s Sleep
The majority of those who say they are sleeping well recently bought a mattress, according to the Better Sleep Council Q1 tracking survey. Almost half of the respondents in a new consumer survey say they still aren’t getting a good night’s sleep, with insomnia, health problems and stress all taking their toll. But many of […]
Sleep No. 1
When it comes to good health, mattress buyers say a good night’s rest is more critical than healthy eating and exercise, according to a BSC tracking survey A new national survey of mattress buyers commissioned by the Better Sleep Council reveals that mattress buyers say a good night’s sleep is even more important than diet […]
The Coronavirus Marketplace
According to a new survey, the pandemic has increased mattress shopping, with emphasis on king-size models and sleep accessories The Covid-19 pandemic has impacted the mattress marketplace in a number of significant ways, a consumer study reveals. Consumers affected by the pandemic are more likely to look for a new mattress, especially a king-size model; […]
7 Keys to Understanding Today’s Retail Mattress Marketplace
BSC survey of mattress purchasers and those who plan to buy identifies trends in shopping behavior A Better Sleep Council survey looked at shopping behavior during the Covid-19 pandemic. The 500 online respondents included consumers who had purchased a mattress within the previous two months (63%), and consumers who planned to purchase a mattress within […]
New BSC Survey: Good Night’s Sleep More Important Than Diet, Exercise
A new national survey of mattress buyers commissioned by the Better Sleep Council reveals that mattress buyers say a good night’s sleep is even more important than diet and exercise when it comes to their health. The survey, “Inside the Mind of Today’s Mattress Consumer,” found that 75% of consumers said a good night’s sleep […]
What Do the Reviews Say?
Survey: Mattress shoppers may be relying less on online reviews than consumers of other big-ticket items Fewer than half of people looking for mattresses use online reviews as part of their shopping journeys, according to new research from the Better Sleep Council, the consumer education arm of the International Sleep Products Association. The survey found […]
Mattress Shopping Market Continues Its Evolution
Comprehensive survey confirms shift to online purchasing and other changes accelerated by the pandemic By David Perry A broad consumer survey conducted by the Better Sleep Council finds growing support for online mattress purchases and declining consumer interest in using store visits as a key source of information for mattress shoppers. The BSC survey documents […]
Millennials: Your Time Has Come
BSC survey reveals there’s a new generation taking the mattress buyer’s journey — and they are approaching 40. Learn to satisfy their bedding needs without excluding their predecessors Editor’s note: As part of the strategic plan of the International Sleep Products Association to provide knowledge and data to members of the bedding community, the Better […]
Losing Sleep? You’re Not Alone
The 2020 State of America’s Sleep survey sponsored by the Better Sleep Council shows sleeplessness on the rise. Here’s why Editor’s note: As part of the strategic plan of the International Sleep Products Association to provide knowledge and data to members of the bedding community, the Better Sleep Council (ISPA’s consumer education arm) recently conducted […]
Survey Says: Economic Stress Leading to Poor Sleep
Concerns over the economy — both personal finances and the nation’s financial health, particularly in the wake of the COVID-19 pandemic — contribute to poor sleep for many Americans, according to the State of America’s Sleep report. The survey — conducted by the Better Sleep Council, the consumer education arm of the International Sleep Products […]
Social Butterflies: Personal Relationships and Sleep
If there’s one thing the COVID-19 pandemic has taught us, it’s that humans are social creatures. Forced to stay at home to reduce the spread of the novel coronavirus, many have struggled with the lack of contact with friends and family, leading to a boom in virtual meetings, online parties and video chats with loved […]
The Joy of Mattress Shopping
Better Sleep Council research on a buyer’s journey can help retailers guide consumers to a successful purchase that fits their priorities and leaves them sleeping comfortably — even during a pandemic People’s shopping behaviors are changing. The impact of COVID-19 and the attendant stay-at-home orders, as well as consumer safety concerns, have closed many stores […]
Fun and Games: Hobbies, Sleep
We all need a break sometimes, and for many Americans, hobbies that range from reading to watching sports provide a diversion from the stresses of day-to-day life, particularly in the age of the COVID-19 pandemic. But while some hobbies can help people relax and wind down to enjoy better sleep, others might contribute to restlessness. […]
Movers and Sleepers: The Link Between Activity and Sleep
We all know diet and exercise have a major impact on overall health, and those factors can significantly affect sleep, as well. That’s just one of the findings of the 2020 State of America’s Sleep study, fielded by the Better Sleep Council, the consumer education arm of the International Sleep Products Association. The second edition […]
It’s Coming! Are You Ready?
May is Better Sleep Month, and the Better Sleep Council has a variety of adventures planned to help your customers get a good night’s sleep. The Better Sleep Council, the consumer education arm of the International Sleep Products Association, is preparing for Better Sleep Month this May with a variety of activities planned to help […]
The Mattress Buyer’s Journey
New research from the Better Sleep Council suggests that how consumers shop for a mattress may affect how well they sleep. While one-touch, in-the-moment online shopping may be all the rage, new research from the Better Sleep Council, the consumer education arm of the International Sleep Products Association, indicates that people who go “old school” […]
It’s That Time Again
The Better Sleep Council has big plans for Better Sleep Month in May. Here’s how you can participate The Better Sleep Council, the consumer education arm of the International Sleep Products Association, is preparing for Better Sleep Month this May with a variety of activities planned to help consumers make the sleep-health-mattress connection throughout the […]
You’ve Been Talking in Your Sleep
Why do we sometimes chat and walk while we’re asleep? Here’s an introduction to parasomnia and how it affects our sleep habits — and actions Editor’s note: Savvy mattress retailers want to do everything they can to help their customers sleep better, including offering them sound advice and tips. Feel free to share this great […]
Stress, Pain and Money — Oh My!
Better Sleep Council research uncovers the factors that keep people awake and help them nod off Sleep is a wonderful, revitalizing and sometimes elusive thing. What makes it easy for some people to snooze and difficult for others? The Better Sleep Council, the consumer-education arm of the International Sleep Products Association, has identified several factors […]
The Sound Sleepers and the Wide Awakers
New BSC research shows male retirees have the best sleep habits, while women — especially moms and students — struggle to get enough rest The Better Sleep Council, the consumer-education arm of the International Sleep Products Association, released its research findings from The State of America’s Sleep study, revealing that nearly six in 10 women […]
BSC Finds That Young Women, Especially Mothers and Students, Are Among the Worst Sleepers in America
The Better Sleep Council, the consumer education arm of the International Sleep Products Association, released its research findings from The State of America’s Sleep study revealing that nearly 6 in 10 women are poor sleepers, compared to 4 in 10 men. When adding school and children into the equation, the incidence of poor sleep increased […]
“Sleep Like a Kid”
To celebrate May’s Better Sleep Month, the Better Sleep Council kicks off PR campaign to share sleep advice through the eyes of children This May, the Better Sleep Council, the consumer-education arm of the International Sleep Products Association, is taking a renewed look at sleep — through the eyes of the world’s best sleepers — […]
How to Grow Your Sales of Juvenile Bedding
Start by explaining to shoppers that a kid’s room is no place for an old mattress Hand-me-down jeans and T-shirts are fine for most kids — though they may not relish the idea of wearing their big sister’s or big brother’s old outfits. Hand-me-down bed sets, however, are not a good idea. “If a mattress […]
‘A Mini Field Guide to the Mattress Shopper’
The BSC and Sleep Savvy team up to create a fun, interactive infographic to give retailers insight into their customers and help generate more sales Looking for helpful, easy-to-understand information to gain insight into today’s consumers? The Better Sleep Council and Sleep Savvy have just the ticket for you. In May, this publication and the […]
Better Sleep Council research finds men earn bragging rights when it comes to bedtime performance, women fall short
Better Sleep Council news release ALEXANDRIA, VA – May 1, 2018 – Today the Better Sleep Council, the consumer education arm of the International Sleep Products Association (ISPA), released its findings from a new survey on America’s bedtime performance as it relates to sleep regimen, finding that men outperformed their female counterparts, but both have […]
Better Sleep Council kicks off Better Sleep Month campaign May 1
Better Sleep Council news release The attention-grabbing Better Sleep Month campaign, “Are You Better in Bed Than …?” tunes into sleep as a status symbol ALEXANDRIA, VA—April 3, 2018—As part of its ongoing effort to help consumers understand the importance of a good night’s sleep, the Better Sleep Council (BSC), the consumer-education arm of the […]
Better Sleep Council introduces sleep blog
Content emphasizes the importance of sleep and quality sleep products The Better Sleep Council has launched a new, consumer-facing blog. The BSC blog, which is posted twice a month, offers content that can be used to spread the word about the importance of sleep and, ultimately, the importance of having quality sleep products. The BSC […]
The Better Sleep Council launches new sleep blog on BetterSleep.org
News release ALEXANDRIA, VA – February 13, 2018 – To continue helping consumers start every day with a good night’s sleep, the Better Sleep Council (BSC), the consumer-education arm of the International Sleep Products Association, is unveiling the Better Sleep Council Blog on February 13. The blog will serve as a resource to educate and […]
BSC gains new leadership with Julia Rosien and Brent Limer
Rosien appointed chair; Limer accepts vice chair position The International Sleep Products Association has named Julia Rosien, brand director for Buffalo, New York-based Restonic Mattress Corp., and Brent Limer, chief sales officer for Latexco LLC, headquartered in Lavonia, Georgia, to the leadership of the Better Sleep Council, the consumer-education arm of ISPA. Rosien is serving […]
Are you keeping up with your new year’s resolutions?
News release from the Better Sleep Council A study from the Better Sleep Council says better sleep may be the key to making 2018 goals stick ALEXANDRIA, VA – January 9, 2018 – While it’s no secret Americans struggle each year to keep their New Year’s resolutions, one key toward helping them stick to their […]
Sleep expert to offer consumer tips
Sleep Savvy will begin posting weekly rest suggestions in December from Terry Cralle for retailers and retail sales associates to share with customers Beginning Dec. 1, be sure to check Sleep Savvy’s social media platforms each Friday for advice on getting a good night’s sleep from sleep expert Terry Cralle. Feel free to share her […]
‘Tis the season to sleep, snuggle and smooch
Better Sleep Council study says Americans stay warm in bed during the coldest months ALEXANDRIA, VA, Nov. 6, 2017 – A little more than half of Americans (51%) sleep more in the wintertime, and 42% find winter the best sleeping season, according to a new survey from the Better Sleep Council (BSC), the nonprofit consumer-education […]
Sleep positions indicate revealing facts
Research from the Better Sleep Council uncovers how you sleep may reveal more than you think A new survey conducted by the Better Sleep Council, the consumer-education arm of the International Sleep Products Association, suggests sleep positions may reveal important aspects about people, including their health, age and even education level. Most people sleep in […]
News release: BSC sleep positions survey
News release from the Better Sleep Council, the consumer-education arm of the International Sleep Products Association Does Sleep Position Indicate Intelligence? Research from the Better Sleep Council uncovers how you sleep may reveal more than you think ALEXANDRIA, Virginia – August 11, 2017 – New research suggests the position you sleep in may tell you […]
BSC Survey Uncovers Americans Still Believe Myths About Sleep
For Better Sleep Month, the Better Sleep Council Debunks Myths and Launches New Site ALEXANDRIA, Virginia – May 9, 2017 – Americans have trouble separating fact from fiction about sleep, according to a new study from the Better Sleep Council (BSC), the nonprofit consumer-education arm of the International Sleep Products Association (ISPA). To coincide with […]
BSC research says shoppers understand a good mattress means a good night’s sleep
Exclusive Better Sleep Council research: Sleep-mattress link clear In the final installment about the Better Sleep Council’s 2016 study, Sleep Savvy examines consumers’ attitudes toward sleep, accessory shopping habits and demographic profiles. Download a PDF of the entire three-part series here. BY JULIE A. PALM Everyone wants to be healthy, and the majority of consumers […]
New BSC Research: What Moves Consumers to Replace Their Mattress?
BY JULIE A. PALM Recent research from the Better Sleep Council indicates health, comfort, deterioration, new technologies and product choices all play a role in shoppers’ willingness to head to retail stores and websites to buy a new bed set. And many plan to take that step sooner rather than later. Retailers get ready: Four […]
BSC Survey Finds Consumers Adopting Savvier Shopping Habits
Exclusive Better Sleep Council Research – Download a PDF of the entire three-part research series here. BY JULIE A. PALM A 2016 study from the Better Sleep Council, the consumer-education arm of the International Sleep Products Association, reveals changes in bedding-shopping behavior, including shorter replacement cycles, an expectation of higher ticket prices, a commitment to brick-and-mortar […]
New BSC Research Tracks Changes in Mattress Shopper Behaviors
Exclusive Better Sleep Council Research A 2016 study from the Better Sleep Council, the consumer-education arm of the International Sleep Products Association, on what motivates today’s mattress shoppers reveals changes in bedding-shopping behavior, including shorter replacement cycles, an expectation of higher ticket prices and the influence of technological trends on research and purchasing habits. Download […]
Better Bed Quizzz
The BSC launches a digital tool during Better Sleep Month to help consumers enter the mattress-buying process The Better Sleep Council, the consumer-education arm of the International Sleep Products Association, is introducing a “decision tree” application to help guide consumers through the initial steps of mattress shopping. The launch is in conjunction with its annual […]
News release: Sleep, waste of time?
FOR IMMEDIATE RELEASE Mary Helen Uusimaki 571-482-5436 mhuusimaki@sleepproducts.org Polly Ryder 216-533-2006 pryder@marcusthomasllc.com SLEEP – WASTE OF TIME OR WELCOME RESPITE? Better Sleep Council Research Shows Americans Are Torn on Feelings about Sleep ALEXANDRIA, Virginia – May 12, 2015 – Sleep research recently conducted by the Better Sleep Council (BSC) shows Americans are conflicted about sleep. […]
Building a sleep sanctuary
In honor of Better Sleep Month, Sleep Savvy examines how adding bedroom ambience to your showroom floor can boost shopper comfort and increase sales. We offer a suggestions to help your customers create a restful retreat at home, too BY JULIE A. PALM In the mattress industry, we talk a lot about “selling sleep.” It’s shorthand […]
News from the Better Sleep Council
BSC, Diabetes Influencers team up BSC spokeswomen, health educators to participate in podcast, Twitter chat party to promote Better Sleep Month To help promote its annual “May Is Better Sleep Month” campaign, the Better Sleep Council is partnering with Diabetes Influencers to raise awareness about the relationship between sleep and health. The BSC is the […]
The sleep-allergy connection
With the beauty of spring comes the agony of allergies. These insights can help your customers minimize their symptoms for restful sleep BY LISSA COFFEY Editor’s note: Savvy mattress retailers want to do everything they can to help their customers sleep better, including offering them sound advice and and tips. Feel free to share this […]
The Better Sleep Council: A sound message for sound sleep
For more than 35 years, the Better Sleep Council has moved the industry forward by helping you help your customers get a good night’s sleep. Today, it’s stronger and more committed than ever to promoting healthy sleep for healthy sales BY BETH ENGLISH Quick—name the three major components of a healthy life. Diet, exercise and […]
Consumers share mattress-shopping concerns
BSC research reveals confusion, hesitation about buying a new bed set The Better Sleep Council’s latest research uncovered reasons why consumers hesitate to shop for and purchase a new mattress. Understanding the consumer mindset can help retailers sell the value of better sleep that comes with a new quality mattress set, says Mary Helen Uusimaki, vice […]
BSC consumer research: They like you–they really do!
In recent qualitative research, the Better Sleep Council studied the thoughts, feelings and behaviors of a group of sleep-deprived mattress shoppers. In the process, the BSC uncovered this myth-buster—most study participants thoroughly enjoyed their interactions with retail sales associates. Despite feeling overwhelmed by store choice and massive selection, despite anxiety about high prices and trepidation […]
Better Sleep Month targets consumer confidence, purchasing indecision
Join the push to ‘Get on Top’ this Memorial Day A NEW awareness campaign to encourage Americans to “Get on Top of a New Mattress” kicked off May 1 as part of the Better Sleep Council’s annual Better Sleep Month. The BSC is the consumer education arm of the International Sleep Products Association. Get on […]
‘Get on top of a new mattress’
BSC launches new Better Sleep Month Campaign “Get on top of a new mattress and get to the bottom of making the right purchase” is the theme of this year’s Better Sleep Month, which begins May 1 and is sponsored by the Better Sleep Council, the consumer education arm of the International Sleep Products Association. […]