To celebrate May’s Better Sleep Month, the Better Sleep Council kicks off PR campaign to share sleep advice through the eyes of children This May, the Better Sleep Council, the consumer-education arm of the International Sleep Products Association, is taking a renewed look at sleep — through the eyes of the world’s best sleepers — […]
How to Grow Your Sales of Juvenile Bedding
Start by explaining to shoppers that a kid’s room is no place for an old mattress Hand-me-down jeans and T-shirts are fine for most kids — though they may not relish the idea of wearing their big sister’s or big brother’s old outfits. Hand-me-down bed sets, however, are not a good idea. “If a mattress […]
‘A Mini Field Guide to the Mattress Shopper’
The BSC and Sleep Savvy team up to create a fun, interactive infographic to give retailers insight into their customers and help generate more sales Looking for helpful, easy-to-understand information to gain insight into today’s consumers? The Better Sleep Council and Sleep Savvy have just the ticket for you. In May, this publication and the […]
Better Sleep Council research finds men earn bragging rights when it comes to bedtime performance, women fall short
Better Sleep Council news release ALEXANDRIA, VA – May 1, 2018 – Today the Better Sleep Council, the consumer education arm of the International Sleep Products Association (ISPA), released its findings from a new survey on America’s bedtime performance as it relates to sleep regimen, finding that men outperformed their female counterparts, but both have […]
Better Sleep Council kicks off Better Sleep Month campaign May 1
Better Sleep Council news release The attention-grabbing Better Sleep Month campaign, “Are You Better in Bed Than …?” tunes into sleep as a status symbol ALEXANDRIA, VA—April 3, 2018—As part of its ongoing effort to help consumers understand the importance of a good night’s sleep, the Better Sleep Council (BSC), the consumer-education arm of the […]
Better Sleep Council introduces sleep blog
Content emphasizes the importance of sleep and quality sleep products The Better Sleep Council has launched a new, consumer-facing blog. The BSC blog, which is posted twice a month, offers content that can be used to spread the word about the importance of sleep and, ultimately, the importance of having quality sleep products. The BSC […]
The Better Sleep Council launches new sleep blog on BetterSleep.org
News release ALEXANDRIA, VA – February 13, 2018 – To continue helping consumers start every day with a good night’s sleep, the Better Sleep Council (BSC), the consumer-education arm of the International Sleep Products Association, is unveiling the Better Sleep Council Blog on February 13. The blog will serve as a resource to educate and […]
BSC gains new leadership with Julia Rosien and Brent Limer
Rosien appointed chair; Limer accepts vice chair position The International Sleep Products Association has named Julia Rosien, brand director for Buffalo, New York-based Restonic Mattress Corp., and Brent Limer, chief sales officer for Latexco LLC, headquartered in Lavonia, Georgia, to the leadership of the Better Sleep Council, the consumer-education arm of ISPA. Rosien is serving […]
Are you keeping up with your new year’s resolutions?
News release from the Better Sleep Council A study from the Better Sleep Council says better sleep may be the key to making 2018 goals stick ALEXANDRIA, VA – January 9, 2018 – While it’s no secret Americans struggle each year to keep their New Year’s resolutions, one key toward helping them stick to their […]
Sleep expert to offer consumer tips
Sleep Savvy will begin posting weekly rest suggestions in December from Terry Cralle for retailers and retail sales associates to share with customers Beginning Dec. 1, be sure to check Sleep Savvy’s social media platforms each Friday for advice on getting a good night’s sleep from sleep expert Terry Cralle. Feel free to share her […]
‘Tis the season to sleep, snuggle and smooch
Better Sleep Council study says Americans stay warm in bed during the coldest months ALEXANDRIA, VA, Nov. 6, 2017 – A little more than half of Americans (51%) sleep more in the wintertime, and 42% find winter the best sleeping season, according to a new survey from the Better Sleep Council (BSC), the nonprofit consumer-education […]
Sleep positions indicate revealing facts
Research from the Better Sleep Council uncovers how you sleep may reveal more than you think A new survey conducted by the Better Sleep Council, the consumer-education arm of the International Sleep Products Association, suggests sleep positions may reveal important aspects about people, including their health, age and even education level. Most people sleep in […]
News release: BSC sleep positions survey
News release from the Better Sleep Council, the consumer-education arm of the International Sleep Products Association Does Sleep Position Indicate Intelligence? Research from the Better Sleep Council uncovers how you sleep may reveal more than you think ALEXANDRIA, Virginia – August 11, 2017 – New research suggests the position you sleep in may tell you […]
BSC Survey Uncovers Americans Still Believe Myths About Sleep
For Better Sleep Month, the Better Sleep Council Debunks Myths and Launches New Site ALEXANDRIA, Virginia – May 9, 2017 – Americans have trouble separating fact from fiction about sleep, according to a new study from the Better Sleep Council (BSC), the nonprofit consumer-education arm of the International Sleep Products Association (ISPA). To coincide with […]
BSC research says shoppers understand a good mattress means a good night’s sleep
Exclusive Better Sleep Council research: Sleep-mattress link clear In the final installment about the Better Sleep Council’s 2016 study, Sleep Savvy examines consumers’ attitudes toward sleep, accessory shopping habits and demographic profiles. Download a PDF of the entire three-part series here. BY JULIE A. PALM Everyone wants to be healthy, and the majority of consumers […]
New BSC Research: What Moves Consumers to Replace Their Mattress?
BY JULIE A. PALM Recent research from the Better Sleep Council indicates health, comfort, deterioration, new technologies and product choices all play a role in shoppers’ willingness to head to retail stores and websites to buy a new bed set. And many plan to take that step sooner rather than later. Retailers get ready: Four […]
BSC Survey Finds Consumers Adopting Savvier Shopping Habits
Exclusive Better Sleep Council Research – Download a PDF of the entire three-part research series here. BY JULIE A. PALM A 2016 study from the Better Sleep Council, the consumer-education arm of the International Sleep Products Association, reveals changes in bedding-shopping behavior, including shorter replacement cycles, an expectation of higher ticket prices, a commitment to brick-and-mortar […]
New BSC Research Tracks Changes in Mattress Shopper Behaviors
Exclusive Better Sleep Council Research A 2016 study from the Better Sleep Council, the consumer-education arm of the International Sleep Products Association, on what motivates today’s mattress shoppers reveals changes in bedding-shopping behavior, including shorter replacement cycles, an expectation of higher ticket prices and the influence of technological trends on research and purchasing habits. Download […]
News release: Sleep, waste of time?
FOR IMMEDIATE RELEASE Mary Helen Uusimaki 571-482-5436 mhuusimaki@sleepproducts.org Polly Ryder 216-533-2006 pryder@marcusthomasllc.com SLEEP – WASTE OF TIME OR WELCOME RESPITE? Better Sleep Council Research Shows Americans Are Torn on Feelings about Sleep ALEXANDRIA, Virginia – May 12, 2015 – Sleep research recently conducted by the Better Sleep Council (BSC) shows Americans are conflicted about sleep. […]
Building a sleep sanctuary
In honor of Better Sleep Month, Sleep Savvy examines how adding bedroom ambience to your showroom floor can boost shopper comfort and increase sales. We offer a suggestions to help your customers create a restful retreat at home, too BY JULIE A. PALM In the mattress industry, we talk a lot about “selling sleep.” It’s shorthand […]
News from the Better Sleep Council
BSC, Diabetes Influencers team up BSC spokeswomen, health educators to participate in podcast, Twitter chat party to promote Better Sleep Month To help promote its annual “May Is Better Sleep Month” campaign, the Better Sleep Council is partnering with Diabetes Influencers to raise awareness about the relationship between sleep and health. The BSC is the […]
The sleep-allergy connection
With the beauty of spring comes the agony of allergies. These insights can help your customers minimize their symptoms for restful sleep BY LISSA COFFEY Editor’s note: Savvy mattress retailers want to do everything they can to help their customers sleep better, including offering them sound advice and and tips. Feel free to share this […]
The Better Sleep Council: A sound message for sound sleep
For more than 35 years, the Better Sleep Council has moved the industry forward by helping you help your customers get a good night’s sleep. Today, it’s stronger and more committed than ever to promoting healthy sleep for healthy sales BY BETH ENGLISH Quick—name the three major components of a healthy life. Diet, exercise and […]
Consumers share mattress-shopping concerns
BSC research reveals confusion, hesitation about buying a new bed set The Better Sleep Council’s latest research uncovered reasons why consumers hesitate to shop for and purchase a new mattress. Understanding the consumer mindset can help retailers sell the value of better sleep that comes with a new quality mattress set, says Mary Helen Uusimaki, vice […]
BSC consumer research: They like you–they really do!
In recent qualitative research, the Better Sleep Council studied the thoughts, feelings and behaviors of a group of sleep-deprived mattress shoppers. In the process, the BSC uncovered this myth-buster—most study participants thoroughly enjoyed their interactions with retail sales associates. Despite feeling overwhelmed by store choice and massive selection, despite anxiety about high prices and trepidation […]
Better Sleep Month targets consumer confidence, purchasing indecision
Join the push to ‘Get on Top’ this Memorial Day A NEW awareness campaign to encourage Americans to “Get on Top of a New Mattress” kicked off May 1 as part of the Better Sleep Council’s annual Better Sleep Month. The BSC is the consumer education arm of the International Sleep Products Association. Get on […]
‘Get on top of a new mattress’
BSC launches new Better Sleep Month Campaign “Get on top of a new mattress and get to the bottom of making the right purchase” is the theme of this year’s Better Sleep Month, which begins May 1 and is sponsored by the Better Sleep Council, the consumer education arm of the International Sleep Products Association. […]