Now is YOUR chance to be part of the next group of winners to share your ideas! Share your best one with us for a chance to win a trip to Las Vegas AND star in an episode of “Inside Track with Gerry Borreggine! Submit your idea at www.therapedic.com/contest before December 15 at 5 pm […]
Retail Tips Brought To You By Therapedic
Selling Sleep Accessories With Dave Perry
Therapedic CEO Gerry Borreggine and guest Dave Perry of Sleep Savvy talk about why mattress retailers should sell sleep accessories. Three Reasons to Sell Sleep Accessories Science shows they contribute to better sleep. They add comfort for consumers. They build sales tickets for retailers. Tips from Therapedic CEO Gerry Borreggine and Sleep Savvy’s Dave Perry. […]
Opening & Closing Rules for Retail Success
What time you open and close your retail store each day is more important than you think. Gerry Borreggine tells you exactly why and the reasons might surprise you. How to Open (And Close) for Success Always open early. The customer who comes in early is a serious shopper. Be ready for business when you […]
How a Great Store Environment Grows Sales
Retailer and sales veteran Tony Coccia of My Bedtime describes how elevating the overall store environment visually make customers more comfortable and increase sales for his business in Brisbane, Australia. How Australian Retailer Tony Coccia Builds Traffic Since customers shop with their eyes, he dresses his store up. He uses strong signage. He boosts sales […]
Standing Out in the Marketplace
How Lil’ Trent Builds Rapport with Customers He promotes a fun environment in the store. He invites shoppers to take a selfie with him. He teams up with ‘Big Trent’ to make his store memorable. Interview by Gerry Borreggine, CEO and president of Therapedic International. For more Inside Track tips, click here.
Treating Customers Like Family
How Retailer Steve Houk Treats Customers Like Family He tells his retail sales associates to treat customers like their own grandmother, finding the best bed for them, regardless of price. He creates a no-pressure sales environment. He builds a sense of family by showing members of his own family in his commercials Interview by Gerry […]
Handling Multiple Customers
Retailer Trent Ranburger’s Tips on Handling Multiple Customers Always acknowledge a new customer before the door closes behind them. If you are working with a customer, excuse yourself for a moment to welcome another customer to the store. Invite that new customer to try out some beds and promise you will give them your full […]
Handling Negativity Like a Pro
When the competition goes negative, you should: Respond, not react. Be positive. Use third-party attributions to build credibility. Tips by Gerry Borreggine, CEO and president of Therapedic International. For more Inside Track tips, click here.
Enhance Your Skills and Make the Sale with Subliminal Selling
Subliminal Selling Strategies To reach visual learners, show them key product features. To reach auditory learners, tell them what’s important. To reach kinesthetic learners, let them feel the key features. Tips by Gerry Borreggine, CEO and president of Therapedic International. For more Inside Track tips, click here.
Check Out Your Curb Appeal
Do shoppers have a clear view of your store? Are messages in windows current? Is your sign illuminated at night? A well-kept store tells consumers they are entering a well-run business. Tips by Gerry Borreggine, CEO and president of Therapedic International. Click here for more Inside Track videos.
Consistent Messaging Matters
Keys to winning retail promotions: Strong call to action. Unique selling proposition. Expiration date for the sale. Tips by Gerry Borreggine, president and chief executive officer of Therapedic International. Hit the play button to see all Gerry’s tips!
How to Win With Your Website
Smart retailers are: Making their websites mobile-friendly. Updating their websites weekly. Using contests and giveaways to mine consumer data. Taking orders on their websites. Tips by Gerry Borreggine, CEO of Therapedic International. Hit the play button to see all Gerry’s tips!
“Inside Track” With Gerry Borreggine Brought to you by Therapedic
We’ve seen good ads and bad ads. But do you know what makes good advertising? Gerry Borreggine gives you the Inside Track on the two most important things good advertising does, every time. Are you doing them? — Transcript — Gerry BorreggineWelcome to the “Inside Track” sponsored by Therapedic International. On this episode, let’s talk […]