BSC survey reveals there’s a new generation taking the mattress buyer’s journey — and they are approaching 40. Learn to satisfy their bedding needs without excluding their predecessors Editor’s note: As part of the strategic plan of the International Sleep Products Association to provide knowledge and data to members of the bedding community, the Better […]
Social media crisis management
Imagine being in a room with your best friends and idols, and you have all the time in the world to kibitz, share and ask questions. Welcome to the social media cocktail hour where anything goes. Social media enables companies to connect with customers (and potential customers) in fantastic ways—outside of the traditional selling environment. […]