From educating to storytelling, today’s successful creative marketing strategies are all about winning the hearts of consumers BY CARLOS ARNAVAT 4 The days of advertising exclusively on billboards and in newspapers are coming to an end. While it was commonplace back in the 1970s for consumers to be exposed to 500 ads a day, today […]
Content & social media—a winning marketing formula
SOCIAL GRACES | Sponsored by Restonic I’ve been using social media for business for more than 10 years. I think a sustainable social media strategy always will be about relationship building, but the foundation always has been about content. And once that content is created, repurposing it can give it longer life—and reduce your workload. ✔ […]
Social PR—the medium is the message
Ten years ago when a manufacturer or retailer had something newsworthy to share, it hired a public relations agency that then got the information into the hands of a senior writer or editor. Successful PR agencies understood how to get honest, helpful product or service reviews without crossing the line into advertorial. It was almost […]