From educating to storytelling, today’s successful creative marketing strategies are all about winning the hearts of consumers BY CARLOS ARNAVAT 4 The days of advertising exclusively on billboards and in newspapers are coming to an end. While it was commonplace back in the 1970s for consumers to be exposed to 500 ads a day, today […]
Content & social media—a winning marketing formula
SOCIAL GRACES | Sponsored by Restonic I’ve been using social media for business for more than 10 years. I think a sustainable social media strategy always will be about relationship building, but the foundation always has been about content. And once that content is created, repurposing it can give it longer life—and reduce your workload. ✔ […]
Social PR—the medium is the message
Ten years ago when a manufacturer or retailer had something newsworthy to share, it hired a public relations agency that then got the information into the hands of a senior writer or editor. Successful PR agencies understood how to get honest, helpful product or service reviews without crossing the line into advertorial. It was almost […]
‘Socialnomics’ 2014
Erik Qualman video presents 19 social media facts every retailer should know By now, most retailers realize that social media isn’t going away anytime soon. In fact, Erik Qualman, author of the best-selling book Socialnomics and the creator of a series of videos by the same name, recently released a new clip that highlights staggering […]
Pillow Talk: Social media and your intern
Bringing interns into your company is a smart move for you, your staff and the interns. They can free up resources, deliver serious return on investment on social media and even train other staff how to engage in this medium. But you might want to think twice before you hand over your social media strategy […]