BY MICHAEL PENNY True listening is selfless. Selfless listening calls for hitting “pause” on your inner monologues and agendas. There is no other way to truly focus your attention on the customer. The good news: It’s that simple. The bad news: It’s not easy. When a customer comes into your store, that person brings a […]
Latinos set shopping trends
Latinos view shopping differently than their non-Latino counterparts, a study finds. For the fastest-growing demographic in the United States today, shopping is a social experience that involves many sources of information, their senses, multiple generations and trendsetting. The survey, conducted by Lapiz, a marketing agency for emerging cultures based in Chicago and an affiliate of […]
Selling to women
Brought to you by restonic® Increasingly, retailers around the country—from Best Buy to Lowe’s—are implementing significant design changes to make their stores more female friendly. Another one followed suit last fall when home and garden retailer Orchard Supply Hardware, a chain based in San Jose, Calif., rebranded its shops to create a more welcoming environment […]
Mattress shopping and fun
Mattress shopping and fun. Consumers rarely use those words in the same sentence. How about selling mattresses? How enjoyable is that? Is there a way to make the experience of buying and selling mattresses more fun? I say yes! I learned about having fun selling mattresses as a rookie sales representative for Serta, thanks to […]