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the magazine for sleep products professionals

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Sleep Savvy is the go-to resource for mattress retailers who want to sell more and better bedding. Put on your learning cap and start reading. Like what you see? Let us know.

Editor’s Blog

‘Better in bed’

BY MARY BEST The Better Sleep Council has a provocative PR campaign planned for May’s Better Sleep Month There’s good news about how consumers think about sleep. That’s why the Better Sleep Council, the consumer-education arm of the International Sleep Products Association, plans to leverage its annual “May Is Better Sleep Month” public awareness campaign […]

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Digital Edition

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Columnist Gerry Morris

When a coach becomes a player

BY GERRY MORRIS An experienced sales trainer takes to the store floor and remembers selling mattresses is harder than it looks It’s far easier to tell others how to do things than actually do them yourself. I should know. I’ve made a career out of it. Uh-oh! A company I have been doing sales training […]

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