Hoping to retire their decades-old mattress, a couple in their 50s explores the nuances of today’s bedding options. Here’s what they found Knowledge is power in mattress retailing just like it is anywhere else, but there’s a fine line between educating shoppers and overwhelming them with information. For this issue’s Undercover, we sent a 50-something […]
Secret Shopper: The Good, the Bad and the Buggy
In this issue’s installment, our secret shoppers — a senior couple living along the Gulf Coast — visit three stores for new mattresses and generally have enjoyable experiences. Here’s why Every day as a mattress retailer, you help couples find a mattress that will give each person the support and comfort necessary for a good […]
Undercover: The More Things Change …
Our secret shopper gives three retailers in the Southeast mixed reviews. While she found an appealing selection of products, customer service and store design left something to be desired Sleep Savvy thinks 2019 is a perfect year to revive our secret shopper feature, sending consumers out around the country to see how mattress retailers are […]