Julia Rosien
Brand engineer for Restonic

SOCIAL GRACES | Sponsored by Restonic

I’ve been using social media for business for more than 10 years. I think a sustainable social media strategy always will be about relationship building, but the foundation always has been about content. And once that content is created, repurposing it can give it longer life—and reduce your workload.

✔ Social media:  Your company’s social media should mirror what you most want customers to know about you. Cross-pollinate from your website, packaging and brochures so your customers understand your reason for being no matter where they find you. Got a weekly newsletter? Go forth and share!

✔ Digital media kit:  Digitize your media mentions, blog posts and brochures to make it easier for bloggers and writers to share your good news.

✔ Build on what you already have: When creating new campaigns for billboards, TV and radio, tweak what you already have rather than create from scratch. And don’t forget those online reviews and media mentions you worked hard to earn—they look great in advertising.

✔ “As seen in…”: If you’re lucky enough to get the nod from a celebrity, include his or her quotes everywhere you talk about your products. Same with video clips. Give that TV mention a longer shelf life by sharing it—everywhere!

✔ Newsflash: How about a newsflash button on your site for all those great media mentions? Show off what people are saying about you, whether it’s a great blog review or a local radio station shout-out.

Investing in social media still takes an extraordinary amount of time and energy. To build relationships, you must be present and contributing. No exceptions. And if you learn how to repurpose content and measure your efforts, you’ll be eating your competitor’s lunch—now and in the future. 

Restonic is a multitime recipient of the Women’s Choice Award by WomenCertified. Like us on Facebook (Restonic Mattress) and Twitter (@RestonicBeds). We’d love to help you reach your retail sales dreams.