Editors Columns

Popular

Most Recent

Taking a Beat

Even in slower moments, opportunities abound. Hello, everyone! In Beth English’s column in the July/August issue, she was kind enough to introduce me. For those...




Most Recent

Selling the Better Sleep Package

Sweet Dreams Mattress & Furniture wins with a powerful package strategy. There’s a lot of...

The Future Is Here

Smartbeds offer personalization and ways to improve sleep and health. In 2005, I traveled to...

Up Close and Personal

Selling mattresses isn’t just about business. It’s about making lives better. Someone recently asked me...

Up Close and Personal

Selling mattresses isn’t just about business. It’s about making lives better. Someone recently asked me to name my favorite movies. I had to think about...

The Hopeful Season

While the economy is still troubling, some bright spots can be found. There’s something just so hopeful about this time of year. The short days...

Moving Forward

From sustainability tips to retail displays to goal-setting, this issue is full of good ideas for 2023. Every time the new year rolls around, I...

A Moment of Thanks

Who do you appreciate? Let me tell you about a few people who make my life better. The holiday season is upon us, with its...

To Sell More Sheets, Look to Sheetz

Fast-growing gas/coffee/food/convenience chain points way for mattress retailers to focus on sleep solutions. To understand why mattress stores should carry sheets, let’s take a look...

Are You Frustrated?

Short days, Covid-19 variants, supply chain issues and more test our patience The last weeks of winter feel eternal. I'm lucky enough to live in...

Fresh Starts

What will 2022 bring? It's difficult to predict anything after the last two years There's just something about January, isn't there? We flip the calendar...

A Bittersweet Goodbye

As much as I love being the editor of Sleep Savvy, it’s time for me to move on. Here’s why Like many of us, I...

Milestones

This month marks two profound anniversaries in my life — one rewarding, the other horrific This month marks a personal milestone for which I am...

Summertime

Not only is the livin’ easy, but it just became more entertaining with a new video series Ah, summer. My favorite season. Weird, right? But...

The Sleep Issue

For Better Sleep Month, we have assembled lively articles to help you sell more and better bedding In this issue, we celebrate the importance of...

Assessing the Covid-19 Marketplace

As consumers focus on their sleep, retailers have an opportunity to boost sales of king-size mattresses and sleep accessories The bedding industry has experienced a...

Covid-19 and Commerce

The pandemic has accelerated shifts in the marketplace, particularly how we buy and sell At the risk of overstating the obvious, during the past 13...

2021: A Year of Reimagining

To find success during the challenging times of the Covid-19 pandemic, bedding retailers need a fresh start to spark business The word of 2020, according...

Holiday Prep

The holiday shopping season is likely to look a little different this year — get ready “The only certainty is that nothing is certain.” —...

Time for a Change?

Standard time returns Nov. 1, and so does the debate about moving the clock twice a year One of the days of the year I...

Uncharted Waters

Bedding retailers discuss how their stores and policies have changed in the wake of COVID-19 In the first week of August, in what felt like...

Under Pressure

Sleep is one of the casualties of myriad issues facing the U.S. We have the latest numbers  Dear July, I don't want any trouble from...

The “New Normal”

Mary Best Editor in Chief The COVID-19 pandemic will remake mattress making for years to come I am a planner. Every year about this time, I...

Full Speed Ahead

Tech advancements are driving changes in mattress retailing. Are you keeping pace? About a year ago, I decided it was time for a new car....

Dream Team

Sleep Savvy’s staff is talented and diligent — and I’m thankful its members have become my friends Every couple of years, I think it’s important...