Extreme Makeover: Sleep Savvy unveils new look, organization

Mary Best

This is a historic month for Sleep Savvy. 

As you can see, the print publication is debuting an updated design.

When Sleep Savvy was introduced 12 years ago this month, it was designed with you in mind. Its mission: provide bedding retailers with concrete, “how-to” ideas and strategies that can be implemented directly.

Since then, the editorial content of the publication has expanded to meet your needs, but its look and organization have remain unchanged.

So, like retail showrooms and mattresses in consumers’ homes, after a dozen years, we sensed it was time for a makeover. The underlying and uniting theme of the redesign has been utility over formality. To this end, we’ve introduced a new editorial format to strengthen the publication’s “bones” and provide better navigation.

The magazine now is divided into three sections, each with an attractive label at the top of the page that serves as a color-coded signpost to help guide you.

“Snooze News” remains in the front of the publication, but stories now are organized by topic and more clearly identified.

The features section—the “entrée” of this month’s issue—includes the cover story, our signature “Retail Road Trip” and the Las Vegas Market report, which are positioned in the center of the magazine.

The last section is “Workshop,” a series of stories focused on essential retail topics, such as sales, management and customer service. Popular columnist Gerry Morris leads off this portion of the publication, while the issue ends on a lighter note—a “Tip Sheet” that provides quick, visually oriented instruction on retail do’s and don’ts.

And as you can see, we’ve changed everything from the magazine’s nameplate, fonts and color palette to a more direct headline style and contemporary layout.

We hope you enjoy the improvements and innovations we’ve introduced—as well as the new synergy between Sleep Savvy in print and online, which will launch later this month at ISPA EXPO, March 26-29, in New Orleans. (Stay tuned for details on wwwsleepsavvymagazine.com in the April issue.)

One thing, however, hasn’t changed—our mission. We will continue to give you what you’ve grown to expect—a magazine that’s an engaging, educational resource for mattress retailers who want to sell more and better bedding.

We’re excited to hear what you think. Shoot me an email at mbest@sleepproducts.org or send us a tweet—and follow @SleepSavvyMag.

Mary Best
Editor in Chief