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Hästens’ $1 Million Grand Vividus Bed Set Debuts in North America

In 2020, Hästens unveiled its three-piece Grand Vividus bed set, a collaboration between the Swedish luxury bed manufacturer and designer Ferris Rafauli. Now, for...




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Helix Sleep Debuts New Luxury Collection, Helix Elite

New York-based Helix Sleep has launched its new luxury collection, Helix Elite. The line...

International Chiropractors Association Endorses Mlily Mattresses

Mlily received the International Chiropractors Association’s endorsement, and the ICA seal will soon appear...

Serta Simmons Bedding Announces New Executive Leadership

Serta Simmons Bedding has appointed Guy Longworth to chief marketing officer and Brian Dengler to chief...

Gold Bond Introduces Boxed Bed

Hartford, Connecticut-based Gold Bond, an independent mattress manufacturer, has launched a boxed bed model, the Ultra 12-inch all-foam mattress. The mattress features the company’s...

Color Psychology in Branding: Kiwi Sleep Rebrands

Behind-the-scenes of SleepOvation’s transformation into Kiwi Sleep. Wharton, New Jersey-based sleep products company Kiwi Sleep (formerly known as SleepOvation), recently unveiled its refreshed brand identity...

A Lava Showcases Round Bed & Sustainable Foam | Take 5

Join Waynette Goodson as she explores A Lava's latest innovations in bed design and sustainability. Brent Limer discusses the unique round bed display, showcasing...

HiEnd Accents Unveils Luxurious Top-of-Bed Collections at High Point Spring Market 2024

NEWS RELEASE | SPRING 2024 HIGH POINT MARKET HiEnd Accents is delighted to participate in the High Point Spring Market 2024, showcasing its commitment to...

Diamond Mattress Unveils Auto Pilot Smartbed and Technogel Innovation | Take 5

In this episode of "Take 5," Waynette Goodson chats with Patrick Wolf from Diamond Mattress about their exciting new developments. Diamond Mattress is making...

Therapedic Launches Adjustable Base Program for Retail Partners

Princeton, New Jersey-based Therapedic International has partnered with Rancho Cucamonga-based South Bay International on a new adjustable base program for its retail partners that...

Brooklyn Bedding Launches BB Kids, Its First Mattress for Children

Brooklyn Bedding unveiled its first-ever kid’s mattress, BB Kids. “We are incredibly excited to announce the launch of BB Kids, a long-anticipated addition to...

Take 5 | Luxury Sleep & Sustainability: Introducing the Nyx Mattress by Therapedic

In this episode of Take 5, Waynette Goodson chats with Gerry Borreggine about the exciting launch of Nyx - a high-end mattress line made...

Shifman: Sustainable Model, Philosophy Long Before It Was Popular

NEWS RELEASE | SPRING 2024 HIGH POINT MARKET Shifman Mattress Co. is showcasing its pioneering legacy in sustainable mattress manufacturing during High Point Market, April...

Ashley Expands Tempur-Pedic Assortment with New Tempur-Adapt Collection

Ashley, the largest furniture brand in North America (which recently acquired Resident Home), announced it would be among the first to carry Tempur-Pedic’s new...

Bedding Industries Of America To Introduce Eastman House Durobuilt Series At Spring High Point Market

NEWS RELEASE | SPRING 2024 HIGH POINT MARKET Responding to retailers' and consumers' needs for more durable mattresses at the mid-tier price range, leading mattress...

Shop Talk With Molecule: Partner Strategy – How They’re Helping Retailers Win

Kathryn Greene talks with Molecule VP of Sales Travis Thigpen about their new Reflex Mattress collection, which features innovative technology for airflow and pressure...

House of Kingsdown

The 120-year-old bedding maker embraces current fashion when it comes to mattress design. Retailers should take a cue from Kingsdown Chair Mike James on the...

Avocado Green Mattress Launches Down Bedding Collection

This week, Avocado Green Mattress launched its new Down Bedding collection. The collection includes three pillows in soft, medium or firm, and two duvets...

GhostBed’s Venus Williams Collection Scores at Mathis Home

GhostBed’s collaboration with tennis star Venus Williams is scoring big at top 25 retailer Mathis Home. In 2023, Mathis Home began stocking the four...

Diamond Mattress to Debut at High Point Market

Rancho Dominguez, California-based Diamond Mattress will continue its expansion into new markets by showing at the upcoming High Point Market, April 13-17. The family-owned...

Helix Sleep Launches Three New Retail Partnerships

Since launching as a direct-to-consumer brand in 2015, Helix Sleep (owned by Phoenix-based 3Z brands) has steadily grown its footprint in brick-and-mortar stores and...

Mlily USA Adds Four Leaders to Sales and Operations

Knoxville, Tennessee-based Mlily USA has named four executives to key sales and operations leadership roles as the bedding manufacturer focuses on organizational alignment and...

King Koil Launches Next Generation of SmartLife

King Koil has introduced the next generation of SmartLife Mattress by King Koil, featuring four new beds that use enhanced components that are more...

Symphony Sleep’s New “Sleep Angle” Campaign For Retailers

“What’s Your Sleep Angle?” That’s the question Symphony Sleep (owned by Saint Peters, Missouri-based Innovative Sleep Technologies) is asking shoppers via its new marketing...

SleepOvation Rebrands to Kiwi Sleep

SleepOvation and SleepOvation Baby recently unveiled its rebranding effort under the new collective brand identity Kiwi Sleep. The initiative includes a refreshed visual identity, updated...