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Sleeping with a Partner

The latest Better Sleep Council research delves into bed partners and sleep. Every day, Retail Sales associates encounter people looking for a new mattress and...




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Talking Design Trends With Thom Filicia

The celebrity designer shares his thoughts on why it’s important for designers and retailers...

A Concrete Advertising Tool for Your Toolbox

Your brick-and-mortar store is one of the most powerful instruments you have to reach...

Sleeping with a Partner

The latest Better Sleep Council research delves into bed partners and sleep. Every day, Retail...

How to respond to sexual harassment at work

Survey finds 72% of employees who experience unwanted advances do not report the incidents As accusations of sexual misconduct at work continue to rise, it’s...

Don’t let vacation time go unused

Put your trips on the calendar now to get the time off you need to relax and restore Summertime is prime vacation time. Do you...

Lessons from the GM’s office

BY GERRY MORRIS First, don’t have an office—and other advice from a retailer who knows how to sell mattresses  In my column in the April issue...

No complaints about this customer service

What a recent experience can teach retailers about keeping consumers happy “I’m happy to help. In fact, I get paid to help you! Seriously, that's...

What’s new at EXPO?

BY MARY BEST At ISPA’s biennial trade show, exhibitors showcased products that soon may be on your sales floor Mattress manufacturers were busy shopping for product...

Better Sleep Council research finds men earn bragging rights when it comes to bedtime performance, women fall short

Better Sleep Council news release ALEXANDRIA, VA – May 1, 2018 – Today the Better Sleep Council, the consumer education arm of the International Sleep...

Hacked! How vulnerable is your store to cyberattacks?

BY JULIE A. PALM Sleep Savvy examines the risks retailers face and ways you can protect your business from online criminals Target. Ebay. Neiman Marcus. Home...

‘Better in bed’

BY MARY BEST The Better Sleep Council has a provocative PR campaign planned for May’s Better Sleep Month There’s good news about how consumers think about...

Make that call

BY MARY BEST When something goes awry at your store while you’re on the clock, take action. You won’t regret it A few Sundays ago, I ...

Help wanted: Retailers seek more workers for tech roles

With the continued rise in online and omnichannel shopping, retailers in the future will have less use for traditional staff like cashiers and even...

Help your customers get ‘better in bed’ during Better Sleep Month

Better Sleep Council has attention-getting campaign planned for the annual PR effort in May The Better Sleep Council has a provocative, exciting campaign planned for...

Color experts forecast vibrant hues for 2018

BY JULIE A. PALM Discover what shades of dramatic purples, blues, blacks and reds are appropriate for your store’s identity and the message you want to convey...

National Retail Federation forecasts strong retail sales for 2018

Consumer confidence and a robust overall economy are among the driver U.S. retail sales are forecast to grow between 3.8% and 4.4% in 2018 over...

U.S. mattress sales dip in third quarter of 2017

U.S. mattress sales dropped again in the third quarter of 2017, compared with the same three-month period of 2016, according to Bedding Market Quarterly,...

A 7-day sleep retreat

BY LISSA COFFEY The Better Sleep Council leads you through a weeklong plan to improve your sleep—and you don’t have to leave home Editor’s note: Savvy...

Retail forecast says sunny skies for U.S. economy

BY PHILLIP M. PERRY Retailers should enjoy a robust year, thanks to growing employment, rising wages and low borrowing costs Fair weather ahead. That’s the economic forecast...

Planning for 2018

Want to improve your business this year? Let Sleep Savvy help with these resources. It's a new year, and like you, the Sleep Savvy team...