Mattress manufacturer and licensing group King Koil, based in Avondale, Arizona, has placed its Smartlife Mattress by King Koil program at Mancini’s Sleepworld, a 34-store retailer in Northern California.
The placement at Mancini’s includes the Lily Luxury Firm model with wired or wireless remote options.
As part of the point-of-sale program for the line, the placement includes an in-store presentation with a high-definition screen mounted above the bed to help consumers understand the technology built into the sleep system.
David Binke, chief executive officer of King Koil, said: “Mancini’s is one of the top mattress retailers in California, and this placement expands our reach in what has become an increasingly important market for our company. We are looking forward to a long-standing partnership and continued growth.”