Session updates retailers on mattress-recycling laws, new customer communication materials
MRC’s leadership shared highlights of the program plans that the organization submitted to California and Rhode Island state authorities in July, provided updates on the implementation of Connecticut’s program, introduced new resources to help the industry comply with the law and communicate to customers, and provided helpful answers to questions from engaged retailers about each state’s law, the industry’s obligations and the consequences of noncompliance.
“Mattress manufacturers, importers and retailers all have a role in this program’s success,” said Ryan Trainer, president of MRC and the International Sleep Products Association, which created MRC. “If you aren’t complying with these state laws, you run the risk of not being able to sell your products in these states.”
Here are a few key topics that caught my attention:
• MRC Managing Director Mike O’Donnell noted that through the end of July, more than 20,000 mattresses were recycled in Connecticut through MRC. They were collected from more than 100 cities, towns and other entities. It sounds like the state is off to a great start.
• Retailers and manufacturers of mattresses sold in all three states must register with MRC—a process that’s easy and free. To help with this, MRC has created a series of videos explaining how manufacturers and retailers can use MRCreporting.org’s registration, reporting and payment features.
• MRC has created customer communication materials—information cards, posters and a Q&A. These are designed to help retailers explain the recycling programs to customers. “Once a state’s program is implemented, it becomes visible to the public for the first time,” said Amanda Wall, MRC’s marketing and communications coordinator. “For consumers, MRC has branded its activities under the name ‘Bye Bye Mattress.’ ” It’s supported by its own website (www.byebyemattress.com), a public service announcement campaign, online advertising and media outreach.
The information and videos presented during the seminar are available at MattressRecyclingCouncil.org. And MRC constantly updates its website, so check it regularly.
As evidenced at the seminar, retailers in California, Connecticut and Rhode Island are getting down to the nitty gritty as their respective programs are implemented. As Sleep Savvy continues to keep you updated about mattress recycling, I encourage you to share your successes and the challenges you face—email me at email@example.com.