Conventional wisdom that Millennials are more eco-conscious than their parents and grandparents may not be accurate—at least when it comes to recycling, according to a Harris Poll conducted in November for the Institute of Scrap Recycling Industries. The online survey found that younger adults (ages 18 to 34) are significantly less likely to always recycle—just 33% compared with 48% of those 35 and older. Millennials also are less likely to believe recycling is critical to reducing energy consumption (36% vs. 46%) or think it is needed to lengthen the lifespan of landfills (45% to 60%). “It is so disappointing and shocking to see young people not fully understanding the value of recycling. Clearly, more needs to be done,” said Robin Wiener, ISRI president.
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