Family-owned Harkness Furniture in Tacoma, Wash., is reimbursing customers close to $70,000 after the Seattle Seahawks won the Super Bowl. Prior to the game, the retailer ran a special promotion promising to refund all furniture and mattress purchases made Thursday through Sunday before the big game—if the Seahawks managed to return their opening kickoff for a touchdown. They did just that in the second half when Seahawks wide receiver Percy Harvin ran 87 yards for a touchdown.
“A lot of Harkness customers are enjoying their new recliner or mattress set even more than they thought they would—everyone loves free!” Owner Dave Harkness said. “We’ve been excited for the Hawks since day one, so we were looking for a way to celebrate their success this year and their trip to the Super Bowl, as well as recognizing the ‘12th Man’ (Seahawks fans). It’s been a lot of fun!”
Harkness also ran a storewide “12 Sale” event with an extra 12% off sale prices, 12 months interest-free financing and a $99 delivery fee reduced to $12.
“We expect to be pretty busy contacting customers with the good news,” Harkness said.
He’s been calling customers personally to congratulate them on their good fortune and make arrangements for reimbursement.
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