You’ve earned it. Get away from the cold and snow to the magnificent Vinoy Renaissance Resort and Golf Club in St. Petersburg to the ISPA Industry Conference AND …

• Sharpen your store’s competitive edge. Our keynoter, bestselling author, publisher and entrepreneur Rich Karlgaard will give you a roadmap to gaining a leg up on the competition. Hint: It has to do with your “soft side.”

• Turn consumers’ technology and social-media use to your store’s advantage. Hear Phil Johnston, Marcus Thomas SVP, explain it all in, “How technology is reshaping today’s consumer.”

• Gain insight. Get the scoop. Who were 2014’s winners and losers? What’s the next big thing in bedding? What’s the outlook for 2015? Find out. Network with industry insiders, experts and thought leaders.

• Enjoy delicious food, a game of golf, great company—and some mattress-industry history, too. ISPA turns 100 this year! And we’re celebrating big time. JOIN US.