Selling Mattresses

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A Concrete Advertising Tool for Your Toolbox

Your brick-and-mortar store is one of the most powerful instruments you have to reach buyers. Here’s how to put it to good use. Paid search....




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Giving Customers What They Want

Overwhelmed by choice, consumers want curated selections and personalized products. Here are some ways...

Retail Tips: Handling Negativity Like a Pro

The best sales pros know how to turn around negativity from a customer. In...

Enhance Your Skills and Make the Sale with Subliminal Selling

Based on scientific studies in neuro-linguistic psychology, this episode of Inside Track helps you...

Mattress Retailers: Seizing Opportunities for Better Sales and Customer Satisfaction

Better Sleep Council research identifies opportunities to lift tickets, and improve sleep satisfaction. Research recently conducted for the Better Sleep Council presents four compelling opportunities...

A Concrete Advertising Tool for Your Toolbox

Your brick-and-mortar store is one of the most powerful instruments you have to reach buyers. Here’s how to put it to good use. Paid search....

Sleeping with a Partner

The latest Better Sleep Council research delves into bed partners and sleep. Every day, Retail Sales associates encounter people looking for a new mattress and...

Standing Out From the Crowd

A well-crafted value proposition tells consumers exactly why they should buy their next mattress from you. Why should a shopper buy from you rather than...

Bricks and Clicks Strategy to Grow Your Business

https://youtu.be/EH3Q4LTGwYk Four Keys to Internet Success Smart retailers are: Making their websites mobile-friendly. Updating their websites weekly. Using contests and giveaways to mine consumer data. Taking orders on their...

Design Eye for the Retail Floor

Camilla Franklin shares her 2023 mattress fabric trends forecast — and some handy sales tips. Editor’s note: This year, Managing Editor Waynette Goodson is writing...

Guest Host Terry Cralle Weaves Science and Sales For a Strong Sleep Story

https://youtu.be/P4hS_2h7_EI Sleep expert Terry Cralle gives advice for building a selling strategy. Talk about the importance of sleep. Move to good sleep habits. Follow up with sleep environment...

Guest Hosts from Bedhead Marketing Shares Retail Expertise

https://youtu.be/ylZcPu5p8IY Bedhead Marketing gives tips to improve in 2023 and beyond. What is your brand identity, and how are you unique and different? Blue Ocean strategies. What...

Discover the Secret Weapon in Good Advertising

https://youtu.be/MdcVkvtgwm0 Two Keys to Advertising Success Consistency. This is the secret weapon to success. Stay the course with your brand message. That will boost its effectiveness. Create...

How to “Green Up” Your Store

From recycling to conserving energy, embracing the environment is good for the planet — and good for business. The idea of making your store more...

Three Ways to Build Consumer Rapport

https://youtu.be/yJXOK8_UkCw Make sure your store is clean and well-lit. Make sure your store looks and smells clean. Aromatherapy, diffusers and candles can provide pleasing scents for...

Addressing the Consumer

https://youtu.be/6Xyqhj-OQeI How to Address the Shopper: Don’t hover or stand over her. That’s intimidating. Sit down across from her to be at her eye level. Be ready to...

A BIG Merchandising Mistake & How to Avoid It

https://youtu.be/vjc9aJLzH4E Merchandising Three Dangers of Item Merchandising: It disrupts the flow of your lines. It hurts your ability to sell higher-end beds. It can cost you a sale. Tips...

Six Lessons From the Road

Merchants found success with passion, teamwork, no-pressure selling. We started the year in Hartford, Connecticut, which just happens to be where I started my life...

It’s a Matter of Style

Build your brand and prevent inappropriate messages by creating a guide for social media and other digital marketing. Magazines like Sleep Savvy have a style...

Selling Sleep Accessories With Dave Perry

Therapedic CEO Gerry Borreggine and guest Dave Perry of Sleep Savvy talk about why mattress retailers should sell sleep accessories. https://youtu.be/VElaeqQXXdU Three Reasons to Sell Sleep...

Opening & Closing Rules for Retail Success

What time you open and close your retail store each day is more important than you think. Gerry Borreggine tells you exactly why and...

How a Great Store Environment Grows Sales

Retailer and sales veteran Tony Coccia of My Bedtime describes how elevating the overall store environment visually make customers more comfortable and increase sales...

Convenience Store

Consumers want shopping to be easier. What can you to do streamline, simplify and improve the process for them? For a lot of people, life...

Standing Out in the Marketplace

https://youtu.be/szrwA9CueRs How Lil’ Trent Builds Rapport with Customers He promotes a fun environment in the store.He invites shoppers to take a selfie with him.He teams up...

Treating Customers Like Family

https://youtu.be/0R5P4Xuk_zo How Retailer Steve Houk Treats Customers Like Family He tells his retail sales associates to treat customers like their own grandmother, finding the best...