Selling Mattresses

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How to Create an Effective Customer Service Training Program

Incorporating strategies to handle customer complaints effectively should be an integral part of your ongoing training regimen. A recent article from learning and development...




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“Take 5” Flashback – Spinks Talks Sustainability

As we buy Daytimers and plan for the new year, be sure to pencil...

“Take 5” | Even More Sustainable Foam

CertiPUR-US Program Executive Director Michael Crowell and Helen Sullivan, CertiPUR-US communications counsel, share a...

“Take 5” | Yatas Bedding Expands at High Point Market

Jason Kennedy, brand manager, North America, for Yatas Bedding, shows off the company’s new...

How to Sell to Women: 7 Steps to Success from Restonic and WomenCertified’s Black Friday Webinar

Did you know financial services company Bankrate has predicted women will own 75% of discretionary spending by 2028? If you aren’t tailoring your retail...

Retail Rx | How Mattress Next Day Embraced Technology for Success

In this series, we sit down with founders of successful sleep products retailers who struggled in the nascent days of their business. Here, they...

Five Things to Consider When Firing a Customer – and How to Do It

Anyone who has worked in retail knows the adage, “The customer is always right.” They also know it isn’t always true. Issues are bound...

“Retail Rx” | How Sit ‘n Sleep Increased Annual Sales from $200,000 to $130 Million

In this series, we sit down with founders of successful sleep products retailers who struggled in the nascent days of their business. Here, they...

Imagining a Dramatic New Look for Mattress Stores

Immersive Van Gogh shows and Barnes & Noble transformation offer clues for change. It’s time to imagine an exciting new future for mattress stores. Our...

Tips for Staying on Top of Social Media

According to the 2023 National Consumer Rage Study (it says a lot that there is such a thing), customers are having more issues with...

How to Communicate Your Sustainability Story to Mattress Shoppers

Shaping the Sustainability Conversation ISPA Sustainability Conference - Sustainability Panel: Left to Right: Lisa Donaldson, Barrie Brown, Don Pflug, Rhiannon Burch Hallam - Charlotte, NC...

Do You Know the Top 10 Customer Complaints?

In the world of mattress retail, customer satisfaction is paramount. By knowing the most common grievances, retailers can take a proactive approach to addressing...

7 Retail Trends to Watch

Consumer, tech and economic trends are shaping the world of mattress selling. Addressing them in your 2024 planning can set you up for success...

Who’s Got Money for a Mattress? Hint: They Qualify for AARP

Learn 4 ways to reach “vibrant mature consumers” who appreciate quality and personal service. With many consumers forgoing purchases like mattresses, retailers can grow sales...

How to Manage Online Customer Complaints as a Mattress Retailer

In the digital age, staying connected to customer sentiments is paramount, especially for mattress stores. The 2023 National Consumer Rage Study noted that online...

Let’s Get Cozy

Cooling sleep products get lots of attention, but some sleepers want to warm up their beds, regardless of season. Cool. Cool. Cool. Or, as Detective...

One Way to Drive Business During Downturns? Focus on Accessories

As the industry experiences a bit of turbulence due to sector-wide factors including inflation, customers taking a more discretionary approach to spending and lower...

5 Effective Strategies for Resolving Customer Complaints

“Can I Speak With A Manager?” How To Handle Customer Complaints At Sleep Savvy, we understand the importance of exceptional customer service. After all, relationships...

Maximizing Retail PR Success: 6 Essential Tips to Shine in Consumer Press Coverage

By mastering these details you can attract more customers and give your business a boost. Retail is detail, as the saying goes. So, if you...

3 Strategies to Build Genuine Brand Authenticity and Trustworthiness

Research shows consumers spend more money with brands they think are genuine and trustworthy. Here are ways to build your credibility. Nearly three out of...

How to Meet Consumer Demand for Curated Selections

Overwhelmed by choice, consumers want curated selections and personalized products. Here are some ways to provide both. The endless choices available to consumers through online...

Getting Smart About Smartbeds

Adjustable, sensor-laden mattresses and bases can help improve the sleep and health of consumers. Smartphones. Smartwatches. Smart refrigerators. Smart doorbells. Smart lightbulbs. Even smart toilets....

Retail Tips: Handling Negativity Like a Pro

The best sales pros know how to turn around negativity from a customer. In this episode of Inside Track, Gerry Borreggine gives you a...

Enhance Your Skills and Make the Sale with Subliminal Selling

Based on scientific studies in neuro-linguistic psychology, this episode of Inside Track helps you identify your customer's communication style and use subliminal selling to...

Mattress Retailers: Seizing Opportunities for Better Sales and Customer Satisfaction

Better Sleep Council research identifies opportunities to lift tickets, and improve sleep satisfaction. Research recently conducted for the Better Sleep Council presents four compelling opportunities...