Articles

Popular

Most Recent

“Retail Rx” | How Sit ‘n Sleep Increased Annual Sales from $200,000 to $130 Million

In this series, we sit down with founders of successful sleep products retailers who struggled in the nascent days of their business. Here, they...




Most Recent

“Take 5” Flashback – Spinks Talks Sustainability

As we buy Daytimers and plan for the new year, be sure to pencil...

“Take 5” | Even More Sustainable Foam

CertiPUR-US Program Executive Director Michael Crowell and Helen Sullivan, CertiPUR-US communications counsel, share a...

“Take 5” | Yatas Bedding Expands at High Point Market

Jason Kennedy, brand manager, North America, for Yatas Bedding, shows off the company’s new...

Do You Know the Top 10 Customer Complaints?

In the world of mattress retail, customer satisfaction is paramount. By knowing the most common grievances, retailers can take a proactive approach to addressing...

Who’s Got Money for a Mattress? Hint: They Qualify for AARP

Learn 4 ways to reach “vibrant mature consumers” who appreciate quality and personal service. With many consumers forgoing purchases like mattresses, retailers can grow sales...

Let’s Get Cozy

Cooling sleep products get lots of attention, but some sleepers want to warm up their beds, regardless of season. Cool. Cool. Cool. Or, as Detective...

Getting Smart About Smartbeds

Adjustable, sensor-laden mattresses and bases can help improve the sleep and health of consumers. Smartphones. Smartwatches. Smart refrigerators. Smart doorbells. Smart lightbulbs. Even smart toilets....

A Concrete Advertising Tool for Your Toolbox

Your brick-and-mortar store is one of the most powerful instruments you have to reach buyers. Here’s how to put it to good use. Paid search....

Sleeping with a Partner

The latest Better Sleep Council research delves into bed partners and sleep. Every day, Retail Sales associates encounter people looking for a new mattress and...

Standing Out From the Crowd

A well-crafted value proposition tells consumers exactly why they should buy their next mattress from you. Why should a shopper buy from you rather than...

Six Lessons From the Road

Merchants found success with passion, teamwork, no-pressure selling. We started the year in Hartford, Connecticut, which just happens to be where I started my life...

Avoid This Mistake

Drawing on retail experience, Borreggine says in video series that stores should merchandise in lines, not by items One of the biggest mistakes that retailers...

Abstract vs. Concrete Language

Try “I can help you find a firm mattress for your guest room” instead of “I can help you with that” to better serve...

Making Sense for Shoppers

Turn your store a delight for the eyes, ears, skin, nose and even mouth to give customers an experience they can’t find online Consumers increasingly...

A Big Thank-You

In an impersonal world, a personal note of gratitude can turn your customers into fans I occasionally order items from a small business in Canada...

What Consumers Want to Know

When researching mattresses, shoppers look at price, promotions and reviews, according to survey Most consumers do research before they purchase a mattress — and that...

Youth Bedding: Child’s Play

Whether crib mattresses or beds marketed for young, first-time mattress buyers, adding an array of options for ages 0 to 30 can grow sales How...

E-commerce Excellence

These winning strategies can help make your digital doors more engaging, easily searchable, convenient and intuitive. Worth the effort? Watch as shoppers fill their...

E-Commerce Inspiration: 9 Websites to Emulate

Follow the lead of these stars that offer attractive designs, consistent branding and user-friendly features Now is not the time to snooze regarding your website....

Focus, People! Focus!

Learning to strengthen your attention span will keep you productive and engaged in the task at hand, no matter what you’re doing BY JULIE A....

The Mature Market

Older generations welcome the health and wellness benefits of a comfortable, supportive new mattress, appreciate quality and have money to spend. These strategies can...

Mattress Fabrics: All Dressed Up

What should shoppers know about mattress fabrics when purchasing a bed? This primer offers suggestions for retailers on how to educate customers about important...

“A New Path Forward”

Jeff Giagnocavo of Gardner’s Mattress & More co-authors book to help independent retailers succeed when facing tough competition “Independent mattress store owners deserve to get...

White Mask Delivery

How coronavirus is changing the way retailers deliver and set up beds in customers’ homes It’s been a selling point for many brick-and-mortar retailers to...