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A Concrete Advertising Tool for Your Toolbox

Your brick-and-mortar store is one of the most powerful instruments you have to reach buyers. Here’s how to put it to good use. Paid search....




Most Recent

A Concrete Advertising Tool for Your Toolbox

Your brick-and-mortar store is one of the most powerful instruments you have to reach...

Sleeping with a Partner

The latest Better Sleep Council research delves into bed partners and sleep. Every day, Retail...

Standing Out From the Crowd

A well-crafted value proposition tells consumers exactly why they should buy their next mattress...

Six Lessons From the Road

Merchants found success with passion, teamwork, no-pressure selling. We started the year in Hartford, Connecticut, which just happens to be where I started my life...

Avoid This Mistake

Drawing on retail experience, Borreggine says in video series that stores should merchandise in lines, not by items One of the biggest mistakes that retailers...

Abstract vs. Concrete Language

Try “I can help you find a firm mattress for your guest room” instead of “I can help you with that” to better serve...

Making Sense for Shoppers

Turn your store a delight for the eyes, ears, skin, nose and even mouth to give customers an experience they can’t find online Consumers increasingly...

A Big Thank-You

In an impersonal world, a personal note of gratitude can turn your customers into fans I occasionally order items from a small business in Canada...

What Consumers Want to Know

When researching mattresses, shoppers look at price, promotions and reviews, according to survey Most consumers do research before they purchase a mattress — and that...

Youth Bedding: Child’s Play

Whether crib mattresses or beds marketed for young, first-time mattress buyers, adding an array of options for ages 0 to 30 can grow sales How...

E-commerce Excellence

These winning strategies can help make your digital doors more engaging, easily searchable, convenient and intuitive. Worth the effort? Watch as shoppers fill their...

E-Commerce Inspiration: 9 Websites to Emulate

Follow the lead of these stars that offer attractive designs, consistent branding and user-friendly features Now is not the time to snooze regarding your website....

Focus, People! Focus!

Learning to strengthen your attention span will keep you productive and engaged in the task at hand, no matter what you’re doing BY JULIE A....

The Mature Market

Older generations welcome the health and wellness benefits of a comfortable, supportive new mattress, appreciate quality and have money to spend. These strategies can...

Mattress Fabrics: All Dressed Up

What should shoppers know about mattress fabrics when purchasing a bed? This primer offers suggestions for retailers on how to educate customers about important...

“A New Path Forward”

Jeff Giagnocavo of Gardner’s Mattress & More co-authors book to help independent retailers succeed when facing tough competition “Independent mattress store owners deserve to get...

White Mask Delivery

How coronavirus is changing the way retailers deliver and set up beds in customers’ homes It’s been a selling point for many brick-and-mortar retailers to...

Define Essential: Are Mattresses Included?

During the COVID-19 pandemic, questions arise about who can sell mattresses and furniture when most businesses are closed Are mattresses essential items? BILTRITE Furniture-Leather-Mattresses, an independent...

What’s That Sound?

From creating an acoustic logo to advertising on podcasts, it’s time to tune up your company’s audio identity. Listen up! With the popularity of sound-centered media...

The Metamorphosis of Digital

Are you rethinking your retail strategy for the digital age? If not, you should. Consider the following 5 technological trends that are driving retail...

Secret Shopper: Going to Extremes in California

The search for a new mattress leaves a couple feeling at times unsatisfied — and even ignored For this issue’s Undercover, we sent a middle-aged...

Rich Man, Poor Man

Are you trying to decide if people are rich or poor? Forget about judging them by their clothes. Simply look at their face, research...

The Buzz That Was

Looking for a refreshing way to start the new year? Clean up your vocabulary by sweeping away tired jargon and shirking the slang In today’s...

Give Shoppers a Place to Rest Their Heads

An initial pillow fitting helps boost sales and aids customers in picking the right sleep ensemble Where should you begin the mattress rest-testing process with...