Selling Mattresses

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Who’s Got Money for a Mattress? Hint: They Qualify for AARP

Learn 4 ways to reach “vibrant mature consumers” who appreciate quality and personal service. With many consumers forgoing purchases like mattresses, retailers can grow sales...




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How to Manage Online Customer Complaints as a Mattress Retailer

In the digital age, staying connected to customer sentiments is paramount, especially for mattress...

Let’s Get Cozy

Cooling sleep products get lots of attention, but some sleepers want to warm up...

One Way to Drive Business During Downturns? Focus on Accessories

As the industry experiences a bit of turbulence due to sector-wide factors including inflation,...

Six Lessons From the Road

Merchants found success with passion, teamwork, no-pressure selling. We started the year in Hartford, Connecticut, which just happens to be where I started my life...

It’s a Matter of Style

Build your brand and prevent inappropriate messages by creating a guide for social media and other digital marketing. Magazines like Sleep Savvy have a style...

Selling Sleep Accessories With Dave Perry

Therapedic CEO Gerry Borreggine and guest Dave Perry of Sleep Savvy talk about why mattress retailers should sell sleep accessories. https://youtu.be/VElaeqQXXdU Three Reasons to Sell Sleep...

Opening & Closing Rules for Retail Success

What time you open and close your retail store each day is more important than you think. Gerry Borreggine tells you exactly why and...

How a Great Store Environment Grows Sales

Retailer and sales veteran Tony Coccia of My Bedtime describes how elevating the overall store environment visually make customers more comfortable and increase sales...

Convenience Store

Consumers want shopping to be easier. What can you to do streamline, simplify and improve the process for them? For a lot of people, life...

Standing Out in the Marketplace

https://youtu.be/szrwA9CueRs How Lil’ Trent Builds Rapport with Customers He promotes a fun environment in the store.He invites shoppers to take a selfie with him.He teams up...

Treating Customers Like Family

https://youtu.be/0R5P4Xuk_zo How Retailer Steve Houk Treats Customers Like Family He tells his retail sales associates to treat customers like their own grandmother, finding the best...

Avoid This Mistake

Drawing on retail experience, Borreggine says in video series that stores should merchandise in lines, not by items One of the biggest mistakes that retailers...

Using Coupons to Lure Online Shoppers

Targeted discounts may be just the thing retailers need to attract shoppers as the bedding market softens If you’re a regular Sleep Savvy reader, you...

The Importance of Being on Time

Consumers want items to arrive when expected. What to do if you’re going to miss a mattress delivery window When it comes to delivery of...

“Inside Track” With Gerry Borreggine Brought to you by Therapedic

We've seen good ads and bad ads. But do you know what makes good advertising? Gerry Borreggine gives you the Inside Track on the...

Abstract vs. Concrete Language

Try “I can help you find a firm mattress for your guest room” instead of “I can help you with that” to better serve...

Nail the Landing

Use well-crafted website landing pages to entice consumers to act, preferably by clicking “Buy” When a visitor lands on your website, you want them to...

Making Sense for Shoppers

Turn your store a delight for the eyes, ears, skin, nose and even mouth to give customers an experience they can’t find online Consumers increasingly...

Fix it the First Time

To keep customers happy, equip your employees to take care of shoppers’ problems themselves The venerable food writer and editor Helen Rosner recently took to...

3 Big Trends That Will Shape Your Year

Here’s how you can satisfy consumers’ need for well-being, their desire for omnichannel shopping and their demand for easy delivery and returns After the past...

A Big Thank-You

In an impersonal world, a personal note of gratitude can turn your customers into fans I occasionally order items from a small business in Canada...

Something (Not) to Chew On

To avoid turning off customers, here are 5 habits to adopt. First up: Leave the gum at home Chomp. Chomp. Chomp. Chewing gum can keep your...

What Consumers Want to Know

When researching mattresses, shoppers look at price, promotions and reviews, according to survey Most consumers do research before they purchase a mattress — and that...

Youth Bedding: Child’s Play

Whether crib mattresses or beds marketed for young, first-time mattress buyers, adding an array of options for ages 0 to 30 can grow sales How...