Selling Mattresses

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Who’s Got Money for a Mattress? Hint: They Qualify for AARP

Learn 4 ways to reach “vibrant mature consumers” who appreciate quality and personal service. With many consumers forgoing purchases like mattresses, retailers can grow sales...




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How to Manage Online Customer Complaints as a Mattress Retailer

In the digital age, staying connected to customer sentiments is paramount, especially for mattress...

Let’s Get Cozy

Cooling sleep products get lots of attention, but some sleepers want to warm up...

One Way to Drive Business During Downturns? Focus on Accessories

As the industry experiences a bit of turbulence due to sector-wide factors including inflation,...

Q: What Do Consumers Want? A: More Answers

Survey shows shoppers are more likely to buy if they can get quick responses to their queries via your website Consumers have questions and if...

Buying Local vs. Buying Online

Consumers don’t have to choose. Here’s how to showcase community roots on your e-commerce site Recent surveys show that consumers love the ease of buying...

How to Sell More Adjustables from the Showroom Floor

Selling adjustable bases is one of the best ways to boost the average ticket in your store — and to help your customers sleep...

Text Me

These quick, immediate messages are a great way to reach customers — and they’re receptive to them  What’s the best way to reach consumers these...

E-commerce Excellence

These winning strategies can help make your digital doors more engaging, easily searchable, convenient and intuitive. Worth the effort? Watch as shoppers fill their...

7 Keys to Understanding Today’s Retail Mattress Marketplace

BSC survey of mattress purchasers and those who plan to buy identifies trends in shopping behavior A Better Sleep Council survey looked at shopping behavior...

E-Commerce Inspiration: 9 Websites to Emulate

Follow the lead of these stars that offer attractive designs, consistent branding and user-friendly features Now is not the time to snooze regarding your website....

Focus, People! Focus!

Learning to strengthen your attention span will keep you productive and engaged in the task at hand, no matter what you’re doing BY JULIE A....

Special Delivery

Follow these suggestions to provide great customer service regardless of how your customers want to receive their new beds For mattress retailers that have prided...

The Mature Market

Older generations welcome the health and wellness benefits of a comfortable, supportive new mattress, appreciate quality and have money to spend. These strategies can...

Mattress Fabrics: All Dressed Up

What should shoppers know about mattress fabrics when purchasing a bed? This primer offers suggestions for retailers on how to educate customers about important...

“A New Path Forward”

Jeff Giagnocavo of Gardner’s Mattress & More co-authors book to help independent retailers succeed when facing tough competition “Independent mattress store owners deserve to get...

Buying by Appointment

Scheduling shoppers to browse and rest-test may make them more comfortable visiting your brick-and-mortar store People make appointments for doctor visits, haircuts and oil changes. Will...

White Mask Delivery

How coronavirus is changing the way retailers deliver and set up beds in customers’ homes It’s been a selling point for many brick-and-mortar retailers to...

Define Essential: Are Mattresses Included?

During the COVID-19 pandemic, questions arise about who can sell mattresses and furniture when most businesses are closed Are mattresses essential items? BILTRITE Furniture-Leather-Mattresses, an independent...

“We’re Open — and Sanitized!”

Follow these guidelines for keeping your team healthy, your store hygienic and your customers comfortable shopping for sleep products during the COVID-19 outbreak The novel...

What’s That Sound?

From creating an acoustic logo to advertising on podcasts, it’s time to tune up your company’s audio identity. Listen up! With the popularity of sound-centered media...

The Metamorphosis of Digital

Are you rethinking your retail strategy for the digital age? If not, you should. Consider the following 5 technological trends that are driving retail...

Secret Shopper: Going to Extremes in California

The search for a new mattress leaves a couple feeling at times unsatisfied — and even ignored For this issue’s Undercover, we sent a middle-aged...

Rich Man, Poor Man

Are you trying to decide if people are rich or poor? Forget about judging them by their clothes. Simply look at their face, research...

The Buzz That Was

Looking for a refreshing way to start the new year? Clean up your vocabulary by sweeping away tired jargon and shirking the slang In today’s...