Selling Mattresses

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Who’s Got Money for a Mattress? Hint: They Qualify for AARP

Learn 4 ways to reach “vibrant mature consumers” who appreciate quality and personal service. With many consumers forgoing purchases like mattresses, retailers can grow sales...




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How to Manage Online Customer Complaints as a Mattress Retailer

In the digital age, staying connected to customer sentiments is paramount, especially for mattress...

Let’s Get Cozy

Cooling sleep products get lots of attention, but some sleepers want to warm up...

One Way to Drive Business During Downturns? Focus on Accessories

As the industry experiences a bit of turbulence due to sector-wide factors including inflation,...

Desperately seeking customer reviews

Experts in soliciting consumer testimonials say a key to earning praise is to ask early These days, mattress retailers crave rave online customer reviews and...

When a coach becomes a player

BY GERRY MORRIS An experienced sales trainer takes to the store floor and remembers selling mattresses is harder than it looks  It’s far easier to tell...

How to make rest-tests better for customers

BY JULIE A. PALM It’s your job to help shoppers get the most out of trying mattress models in your store. It’s a service they...

Join the AV club

Retailers who want to capture consumers’ attention should jump on the video bandwagon. Follow this A-to-V guide to use this medium on social media,...

Keep these 5 insights in mind when creating your plan for healthy retail sales in 2018

You’ve heard it before—e-commerce is disrupting traditional brick-and-mortar retailing in a big way, ushering in tremendous change. From Bloomberg Businessweek to The Wall Street Journal,...

Don’t wait for your customers

BY GERRY MORRIS Reach out to consumers with positive messages about sleep and bedding on social media and in face-to-face interactions. The good news is that...