Tips & Strategies

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Festive Social Media Marketing Tips & Strategies

Up your marketing game with these ideas for holiday content. Looking for clever ways to approach social media marketing this holiday season? A recent article...




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“Inside the Mind of Today’s Mattress Shopper” – Sustainability at BekaertDeslee

BekaertDeslee Senior Vice President of Sales Rhiannon Burch Hallam weighs in on the latest...

“Take 5” Flashback – Spinks Talks Sustainability

As we buy Daytimers and plan for the new year, be sure to pencil...

“Take 5” | Even More Sustainable Foam

CertiPUR-US Program Executive Director Michael Crowell and Helen Sullivan, CertiPUR-US communications counsel, share a...

Tips for Staying on Top of Social Media

According to the 2023 National Consumer Rage Study (it says a lot that there is such a thing), customers are having more issues with...

7 Retail Trends to Watch

Consumer, tech and economic trends are shaping the world of mattress selling. Addressing them in your 2024 planning can set you up for success...

How to Manage Online Customer Complaints as a Mattress Retailer

In the digital age, staying connected to customer sentiments is paramount, especially for mattress stores. The 2023 National Consumer Rage Study noted that online...

One Way to Drive Business During Downturns? Focus on Accessories

As the industry experiences a bit of turbulence due to sector-wide factors including inflation, customers taking a more discretionary approach to spending and lower...

5 Effective Strategies for Resolving Customer Complaints

“Can I Speak With A Manager?” How To Handle Customer Complaints At Sleep Savvy, we understand the importance of exceptional customer service. After all, relationships...

Maximizing Retail PR Success: 6 Essential Tips to Shine in Consumer Press Coverage

By mastering these details you can attract more customers and give your business a boost. Retail is detail, as the saying goes. So, if you...

3 Strategies to Build Genuine Brand Authenticity and Trustworthiness

Research shows consumers spend more money with brands they think are genuine and trustworthy. Here are ways to build your credibility. Nearly three out of...

How to Meet Consumer Demand for Curated Selections

Overwhelmed by choice, consumers want curated selections and personalized products. Here are some ways to provide both. The endless choices available to consumers through online...

Retail Tips: Handling Negativity Like a Pro

The best sales pros know how to turn around negativity from a customer. In this episode of Inside Track, Gerry Borreggine gives you a...

Enhance Your Skills and Make the Sale with Subliminal Selling

Based on scientific studies in neuro-linguistic psychology, this episode of Inside Track helps you identify your customer's communication style and use subliminal selling to...

Mattress Retailers: Seizing Opportunities for Better Sales and Customer Satisfaction

Better Sleep Council research identifies opportunities to lift tickets, and improve sleep satisfaction. Research recently conducted for the Better Sleep Council presents four compelling opportunities...

A Concrete Advertising Tool for Your Toolbox

Your brick-and-mortar store is one of the most powerful instruments you have to reach buyers. Here’s how to put it to good use. Paid search....

Bricks and Clicks Strategy to Grow Your Business

https://youtu.be/EH3Q4LTGwYk Four Keys to Internet Success Smart retailers are: Making their websites mobile-friendly. Updating their websites weekly. Using contests and giveaways to mine consumer data. Taking orders on their...

Design Eye for the Retail Floor

Camilla Franklin shares her 2023 mattress fabric trends forecast — and some handy sales tips. Editor’s note: This year, Managing Editor Waynette Goodson is writing...

Guest Host Terry Cralle Weaves Science and Sales For a Strong Sleep Story

https://youtu.be/P4hS_2h7_EI Sleep expert Terry Cralle gives advice for building a selling strategy. Talk about the importance of sleep. Move to good sleep habits. Follow up with sleep environment...

Guest Hosts from Bedhead Marketing Shares Retail Expertise

https://youtu.be/ylZcPu5p8IY Bedhead Marketing gives tips to improve in 2023 and beyond. What is your brand identity, and how are you unique and different? Blue Ocean strategies. What...

Discover the Secret Weapon in Good Advertising

https://youtu.be/MdcVkvtgwm0 Two Keys to Advertising Success Consistency. This is the secret weapon to success. Stay the course with your brand message. That will boost its effectiveness. Create...

How to “Green Up” Your Store

From recycling to conserving energy, embracing the environment is good for the planet — and good for business. The idea of making your store more...

Three Ways to Build Consumer Rapport

https://youtu.be/yJXOK8_UkCw Make sure your store is clean and well-lit. Make sure your store looks and smells clean. Aromatherapy, diffusers and candles can provide pleasing scents for...

Addressing the Consumer

https://youtu.be/6Xyqhj-OQeI How to Address the Shopper: Don’t hover or stand over her. That’s intimidating. Sit down across from her to be at her eye level. Be ready to...

A BIG Merchandising Mistake & How to Avoid It

https://youtu.be/vjc9aJLzH4E Merchandising Three Dangers of Item Merchandising: It disrupts the flow of your lines. It hurts your ability to sell higher-end beds. It can cost you a sale. Tips...