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How to Manage Online Customer Complaints as a Mattress Retailer

In the digital age, staying connected to customer sentiments is paramount, especially for mattress stores. The 2023 National Consumer Rage Study noted that online...




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One Way to Drive Business During Downturns? Focus on Accessories

As the industry experiences a bit of turbulence due to sector-wide factors including inflation,...

5 Effective Strategies for Resolving Customer Complaints

“Can I Speak With A Manager?” How To Handle Customer Complaints At Sleep Savvy, we...

Maximizing Retail PR Success: 6 Essential Tips to Shine in Consumer...

By mastering these details you can attract more customers and give your business a...

Standing Out in the Marketplace

https://youtu.be/szrwA9CueRs How Lil’ Trent Builds Rapport with Customers He promotes a fun environment in the store.He invites shoppers to take a selfie with him.He teams up...

Treating Customers Like Family

https://youtu.be/0R5P4Xuk_zo How Retailer Steve Houk Treats Customers Like Family He tells his retail sales associates to treat customers like their own grandmother, finding the best...

Using Coupons to Lure Online Shoppers

Targeted discounts may be just the thing retailers need to attract shoppers as the bedding market softens If you’re a regular Sleep Savvy reader, you...

The Importance of Being on Time

Consumers want items to arrive when expected. What to do if you’re going to miss a mattress delivery window When it comes to delivery of...

“Inside Track” With Gerry Borreggine Brought to you by Therapedic

We've seen good ads and bad ads. But do you know what makes good advertising? Gerry Borreggine gives you the Inside Track on the...

Nail the Landing

Use well-crafted website landing pages to entice consumers to act, preferably by clicking “Buy” When a visitor lands on your website, you want them to...

Fix it the First Time

To keep customers happy, equip your employees to take care of shoppers’ problems themselves The venerable food writer and editor Helen Rosner recently took to...

3 Big Trends That Will Shape Your Year

Here’s how you can satisfy consumers’ need for well-being, their desire for omnichannel shopping and their demand for easy delivery and returns After the past...

Something (Not) to Chew On

To avoid turning off customers, here are 5 habits to adopt. First up: Leave the gum at home Chomp. Chomp. Chomp. Chewing gum can keep your...

Q: What Do Consumers Want? A: More Answers

Survey shows shoppers are more likely to buy if they can get quick responses to their queries via your website Consumers have questions and if...

Buying Local vs. Buying Online

Consumers don’t have to choose. Here’s how to showcase community roots on your e-commerce site Recent surveys show that consumers love the ease of buying...

How to Sell More Adjustables from the Showroom Floor

Selling adjustable bases is one of the best ways to boost the average ticket in your store — and to help your customers sleep...

Text Me

These quick, immediate messages are a great way to reach customers — and they’re receptive to them  What’s the best way to reach consumers these...

7 Keys to Understanding Today’s Retail Mattress Marketplace

BSC survey of mattress purchasers and those who plan to buy identifies trends in shopping behavior A Better Sleep Council survey looked at shopping behavior...

Special Delivery

Follow these suggestions to provide great customer service regardless of how your customers want to receive their new beds For mattress retailers that have prided...

“We’re Open — and Sanitized!”

Follow these guidelines for keeping your team healthy, your store hygienic and your customers comfortable shopping for sleep products during the COVID-19 outbreak The novel...

8 Customer Service Resolutions

To make this your best year, care for and appreciate the consumers who keep you in business If your goals for the new year include...

How to Write a Great About Us Page For Your Website

Who Are You? Who, Who? Here's how to craft an About Us page that conveys your store’s personality  and connects with consumers If done right, your...

Get a Grip on Great Handshakes

A firm, friendly handshake can help retail sales associates make an instant connection with shoppers It’s one of the most famous handshakes in cinematic history:...

The Right Way to Write Product Descriptions

Looking to move merchandise on your website? Follow these lessons to boost sales of mattresses and sleep accessories online When visiting a brick-and-mortar mattress store,...

It Is Easy Bein’ Green

Making simple changes can reduce your store’s environmental footprint and reduce your costs, too The first Earth Day was nearly 50 years ago and today,...