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How to Manage Online Customer Complaints as a Mattress Retailer

In the digital age, staying connected to customer sentiments is paramount, especially for mattress stores. The 2023 National Consumer Rage Study noted that online...




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One Way to Drive Business During Downturns? Focus on Accessories

As the industry experiences a bit of turbulence due to sector-wide factors including inflation,...

5 Effective Strategies for Resolving Customer Complaints

“Can I Speak With A Manager?” How To Handle Customer Complaints At Sleep Savvy, we...

Maximizing Retail PR Success: 6 Essential Tips to Shine in Consumer...

By mastering these details you can attract more customers and give your business a...

Speak the Language

Smart RSAs know their body language is as important as the words they speak to customers. Remember these 5 tips to make sure your...

Changing Lanes

If you’re looking for ways to drive consumers from shopping online to walking through your doors, follow these best practices for shifting your web...

Oh, My Aching Back

Retail sales associates should try these tips to ease the aches and pains that come with working on your feet While we know sitting all...

How to Show Customers You Care

Do your shoppers know you appreciate them? Sleep Savvy shares 7 ways to show the people who keep you in business how much you...

Smile! Great Photos Help Sell Beds

8 Ways to Improve Your Images and Create Content for Websites and Social Media Instagram. Your e-commerce site. Pinterest. Facebook. Today’s most popular marketing methods...

New Year’s Resolutions for RSAs

Pick a goal to reach and make this your best year ever in mattress sales This year, we want every mattress retail sales associate to...

E-Commerce: Improve Your Product Pages

Start with better imagery and complete item descriptions, then go from there When it comes to online sales, think of your product pages as virtual...

Fill Those Online Shopping Carts to the Rim

Add-on sales make e-commerce more profitable Getting customers to click “Buy now” on your e-commerce site is great — and it’s even better if their...

7 Stores That Foretell the Future of Retail

From stores that constantly reinvent themselves to retailers that use facial recognition software, these are bold companies The future of retail includes ice cream sprinkles...

The Selling Paradox

BY GERRY MORRIS Do you want to increase your mattress sales? Sales strategist Jill Konrath offers 7 seemingly contradictory ways to go about it Sometime back,...

Just the FAQs

BY JULIE A. PALM What are the most effective ways to answer consumers’ common questions? Consider these 6 suggestions Consumers have so many questions: Do you...

Four steps to selling a mattress

BY GERRY MORRIS It starts with building rapport and (gasp!) includes asking early about a shopper’s budget This is the second in a series of my...

Merchandising makeover

BY JULIE A. PALM Looking for ways to freshen up your store? Consider these 30 creative ideas to refresh your sales floor I recently had to...

Um, we need to, like, talk

BY JULIE A. PALM Annoying verbal tics can distract shoppers from your outstanding sales presentation So, today, we’d like to, um, discuss how you can, like,...

Desperately seeking customer reviews

Experts in soliciting consumer testimonials say a key to earning praise is to ask early These days, mattress retailers crave rave online customer reviews and...

How to make rest-tests better for customers

BY JULIE A. PALM It’s your job to help shoppers get the most out of trying mattress models in your store. It’s a service they...

Join the AV club

Retailers who want to capture consumers’ attention should jump on the video bandwagon. Follow this A-to-V guide to use this medium on social media,...

Keep these 5 insights in mind when creating your plan for healthy retail sales in 2018

You’ve heard it before—e-commerce is disrupting traditional brick-and-mortar retailing in a big way, ushering in tremendous change. From Bloomberg Businessweek to The Wall Street Journal,...