‘Socialnomics’ 2014

Erik Qualman video presents 19 social media facts every retailer should know

By now, most retailers realize that social media isn’t going away anytime soon. In fact, Erik Qualman, author of the best-selling book Socialnomics and the creator of a series of videos by the same name, recently released a new clip that highlights staggering statistics about the phenomenon and how marketers are using it to attract customers.

For example, according to Qualman, if Facebook were a country, it would have the third-highest population—behind China and India. And today, more people own a mobile device than a toothbrush.

Other revelations:

O 53% of Millennials would rather lose their sense of smell than their technology.

O One in five couples meets online—and one in five divorces involves social media.

O Grandparents are the fastest-growing demographic on Twitter.

O 93% of shoppers’ buying decisions are influenced by social media.

O 90% of consumers trust peer recommendations; only 14% trust advertisements.

O The average person has a seven-second attention span; the average goldfish,
eight seconds.

O Real-time marketing and “newsjacking”—injecting yourself into breaking news stories to generate media coverage for your brand—are becoming staples for savvy brands.

O The new four Cs of marketing are digital—creating, curating, connecting and culture.

To learn more, watch “Socialnomics 2014 by Erik Qualman“: