The no man’s land under platform bed frames offers consumers a way to reclaim room once the sole territory of dust bunnies
BY GARY JAMES
With space at a premium in so many of today’s homes, platform bed frames that provide room for storage are growing more popular.
“Consumers like having room under the bed for storage,” says Dennis Rodgers, president of Forever Foundations in Irvine, California. “It’s space that otherwise goes unused, so it can be a big plus to a space-crunched shopper.”
Forever Foundations’ line of all-steel platform bases replaces the standard metal frame and box spring combination with a three-in-one solution: support, foundation and storage, all in one unit. Its Store More model offers 13-inch side access with 14 inches of vertical under-mattress storage.
“With Store More, consumers can slide a bunch of bins under the frame to store bedding or other items,” Rodgers says. “And the entire area is easy to clean under and around, so dust doesn’t accumulate.”
Because the company’s frames are made of metal, they also are naturally bug resistant,” he says. “Bugs don’t like cold steel.”
A fabric deck provides additional support and allows the mattress to properly breathe.
Support meets function
Seahawk Designs’ Sto-A-Way wooden mattress foundation offers another approach to under-bed storage, combining support with built-in function. This patented base system incorporates four oversized, full-extension drawers into a microfiber-covered foundation structure that replaces a standard box spring. The unit, which easily attaches to any headboard-
footboard, offers the equivalent storage of a six-drawer dresser.
Sto-A-Way retails for about $699, but because no separate box spring or frame is required, the price “is not as much as it seems,” says Bill Jahn, president and chief executive officer of the Riverside, California, company. “It’s a nice profit opportunity for the retailer without being a major stretch for the shopper.”
Jahn started his career in 1976 as a waterbed retailer and manufacturer. “And at least 75% of our waterbeds were sold back then with under-bed storage. There’s always been a high level of interest in bed storage, but the range of offerings has been much more limited with conventional bedding.”
Jahn says that since introducing Sto-A-Way to bedding retailers seven years ago, Seahawk has seen steady growth in the design, particularly among sleep specialists. “They see the value right away. It’s a simple sale, because as soon as the retail sales associate opens the drawers, the consumer starts thinking about all the things they can put in there. There’s not a lot else you have to explain.”
Jahn adds that Sto-A-Way has a strong appeal with “metro dwellers and anybody with a second bedroom or vacation home.”
MORE HAPPENING UNDER THE BED
The last in a series of stories about frames and foundations, this article looks at under-the-bed storage. For more on trends in bed frames, flat foundations and manual adjustable bases, see the November/December 2014 cover story of Sleep Savvy. To read about adjustable power bases, check the October issue. For more about selling to heavier consumers, see “A Heavy Issue” in the July/August issue.
Gary James is a freelance writer based in Chapel Hill, N.C. He spent more than 20 years with Furniture/Today, serving as case goods editor and special projects editor, directing the editorial content of numerous supplements, sections and features. He also has served as managing editor for a variety of other business publications. He can be reached at email@example.com.