Sleep Savvy will begin posting weekly rest suggestions in December from Terry Cralle for retailers and retail sales associates to share with customers Beginning Dec. 1, be sure to check Sleep Savvy’s social media platforms each Friday for advice on getting a good night’s sleep from sleep expert Terry Cralle. Feel free to share her […]
News release: BSC sleep positions survey
News release from the Better Sleep Council, the consumer-education arm of the International Sleep Products Association Does Sleep Position Indicate Intelligence? Research from the Better Sleep Council uncovers how you sleep may reveal more than you think ALEXANDRIA, Virginia – August 11, 2017 – New research suggests the position you sleep in may tell you […]
The Healing Power of Sleep in Cancer
While inadequate rest increases the risk of cancer, restorative sleep is an essential part of its treatment and recovery BY TERRY CRALLE Editor’s note: Savvy mattress retailers want to do everything they can to help their customers sleep better, including offering them sound advice and tips. Feel free to share this great guidance from Better […]
Better Bed Quizzz
The BSC launches a digital tool during Better Sleep Month to help consumers enter the mattress-buying process The Better Sleep Council, the consumer-education arm of the International Sleep Products Association, is introducing a “decision tree” application to help guide consumers through the initial steps of mattress shopping. The launch is in conjunction with its annual […]
Ending the Bedtime Battleground
Recommended by a pediatric sleep expert, a sleep pass can turn your bedtime battleground with your children into a peaceful experience. BY TERRY CRALLE Editor’s note: Savvy mattress retailers want to do everything they can to help their customers sleep better, including offering them sound advice and tips. Feel free to share this great guidance […]
An education in sleep
Better Sleep Council spokeswoman Terry Cralle offers these back-to-school suggestions for an A+ year Editor’s note: Savvy mattress retailers want to do everything they can to help their customers sleep better, including offering them sound advice and tips. Feel free to share this great guidance from Better Sleep Council spokeswoman Terry Cralle with your shoppers (with […]
The right bed for your BMI
GUEST POST BY TERRY CRALLE No matter what your weight or body type, a comfortable mattress is a key component in healthy weight management. Traditionally, weight management has been equated exclusively with diet and exercise, yet, recent research demonstrates that sleep quality and sleep duration are equally important. With more than one-third of U.S. adults, […]
Mattress retailers can take stronger role in educating about sleep and health
My friend Emily called me yesterday with a troubling situation. She explained that her husband Richard, in his mid-50s, recently began wheezing in his sleep. The problem had become so acute that they visited their family doctor, who diagnosed Richard with asthma, prescribed an inhaler and suggested they elevate the head of their mattress to help […]