How Retailer Steve Houk Treats Customers Like Family
- He tells his retail sales associates to treat customers like their own grandmother, finding the best bed for them, regardless of price.
- He creates a no-pressure sales environment.
- He builds a sense of family by showing members of his own family in his commercials
Interview by Gerry Borreggine, CEO and president of Therapedic International. For more Inside Track tips, click here.