About Sleep Savvy
It’s been our mission to be the trusted, go-to resource for mattress professionals for more than 20 years. We deliver the latest retail trends, strategies, and best practices directly to top bedding stores across the United States.
Since 2001, we’ve provided exclusive access to leading industry research on consumer buying trends published by the Better Sleep Council. We’re published by the International Sleep Products Association, a trade association uniting the industry to reach its fullest potential.
Sleep Savvy reaches nearly 24,000 mattress retailers - from single-store sleep shops to furniture and department stores in major chains - in the United States and Canada. The magazine is dedicated to helping retailers understands market trends and consumer attitudes to improve the technique of sales associates to boost retailers' bottom lines.
Published six times a year, the magazine features successful selling ideas, product innovations, tips for helping consumers make the sleep-health-mattress connection and more. Among its most popular departments is "Retail Road Trip," which spotlights a retailer, outlining for others the secrets to its success.
The magazine's recently redesigned website includes a searchable database of its more relevant and "evergreen" stories, as well as digital editions of the current and past issues.
Meet the team
Beth English
Editorial DirectorBeth English is editorial director of BedTimes and Sleep Savvy magazine She is a seasoned communications professional and editor, and joined the ISPA publications staff from the University of North Carolina at Greensboro, where she served as associate director of editorial services. During her 14-year career with the university, she worked as editor of UNCG Magazine and UNCG Research magazine, which garnered numerous regional and national awards during her tenure. A graduate of the University of North Carolina t Chapel Hill with a bachelor's in liberal studies, she worked as a reporter of several North Carolina newspapers and as public information offices with the Asheboro City Schools before joining UNCG. Beth is based in Greensboro, North Carolina.
Kathyrn Greene
Senior EditorKathryn Greene is senior editor of BedTimes and Sleep Savvy magazines and writes features for both publications, covers tradeshows and creates video content. Greene graduated from the University of Georgia’s Grady College of Journalism and worked as a freelance lifestyle writer for nearly a decade, contributing to print and digital publications including TripSavvy, Culture Trip, Visit KC, Southern Bride and more. Before joining ISPA’s publications team, she was an associate editor at Hospitality Design magazine, where she wrote about products, hotels, restaurants, and retail projects around the world.
Burt Dellinger
Associate EditorBurt Dellinger is associate editor of BedTimes and Sleep Savvy magazines. Dellinger earned a bachelor’s degree in communications from Appalachian State University with a concentration in media advertising. Over his career, he has served as a copywriter in various advertising agencies and corporate marketing departments and ran his own freelance writing business. He was previously editor-in-chief of ROAM: The Premier Magazine of the Blue Ridge Foothills and head writer for HealthFirst, a community medical magazine published by Catawba Valley Health System. Before joining the ISPA publications team, he was senior copywriter at Midan Marketing, a full-service agency specializing in the meat and agriculture industry.
Kathy Rush
Digital Communications ManagerKathy Rush is the Digital Communications Manager, managing the BedTimes and Sleep Savvy websites, newsletters and social media channels as well as contributing to circulation and marketing projects for the magazines. She has a background in web design, graphic design, meetings and art education. She lives in Virginia.
