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Talking Sustainability on the Sales Floor

Craig Lauer -
Conversations about sustainability can feel surprisingly difficult to navigate on the sales floor. Not because the topic is new, but because it doesn’t show...




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I Wish I Had Thought of That!

Sleep Savvy offers a retrospective of previous Retail Road Trips, highlighting best practices and brilliant...

Fred’s Beds Finds Success on the North Carolina Coast

Customer service, emphasis on premium beds and a catchy name are all part of...

What Country Gets the Best Night’s Sleep? 2023 Worldwide Sleep Habits

Getting a good night’s rest knows no borders — after all, all human beings...

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Editor's Columns

Better Sleep Starts With Us

Every month, I have the opportunity  to work on a lot of meaningful projects at ISPA. But one of my absolute favorites—the one that...
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Research

Snoring & Sleep Apnea

Snoring and disrupted breathing often surface first as restless nights, partner complaints, or persistent fatigue rather than deeper medical concerns. Sleep apnea must be...
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Research

Why Sleep Sometimes Doesn’t Come Easy

Beyond these reported factors, sleep quality is also commonly influenced by irregular schedules(including shift work), inconsistent bedtimes, late caffeine or alcohol use, light and...
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Consumer Corner

When Sleep Tracking Enters the Conversation

Not long ago, “How did you sleep?” was usually answered with a feeling: “Pretty well” or “Not so great.”  Increasingly, people reference sleep scores, REM...
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Consumer Corner

Selling Sleep to an Aging Consumer

Mattress retailers and manufacturers must recognize that as Americans age, their sleep needs change. Understanding and addressing these changes is not just an opportunity...
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Features

Foam Sweet Foam

Every consumer knows polyurethane foam, right? After all, it’s in everything from our mattresses and sofas to car seats and coffee cups. But that’s not...
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Consumer Corner

Spring Clean Your Sales Floor

Spring cleaning isn't just about tidying up—it’s about making things easier for shoppers. In mattress stores, little barriers often add up: confusing layouts, crowded...
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Consumer Corner

Helping Parents Choose a Mattress for a Growing Child

Buying a mattress for a child is usually a practical decision. Parents are often focused on fit, safety, durability, and whether the mattress will work for the child’s current stage and room setup.
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Wake Up Call

From Show Floor to Sales Floor


What happens at ISPA EXPO doesn’t stay on the show floor. From materials and manufacturing to industry-wide collaboration, everything ultimately funnels into one moment—the point where a customer is deciding what to buy.
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Features

Spending With Purpose: What Today’s Consumer Mindset Means on the Sales Floor

Consumers aren’t saying no—they’re just thinking harder before they buy. Better Sleep Council research reveals how more intentional spending is shaping the sales floor, and what RSAs can do to build confidence and close the sale.
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Company

Boutique Retail Done the Coastal Way

When Hardy and Erica Waddell opened Coastal Mattress in Sneads Ferry, North Carolina, they were confident there was room for a better sleep-shopping experience...
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Consumer Corner

Straight Talk About Springs

Rather than boring shoppers with a long list of product specifications, Sleep Savvy believes in the importance of retail sales associates emphasizing the benefits...
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Consumer Corner

Beauty Sleep

Today's consumer loves beauty products that multitask: Think serums that pack SPF, cleansers to tone and exfoliate, oils that moisturize hair and skin.  Enter the...
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Consumer Corner

Hot Sleep Hacks for the Cold Weather

Colder months can actually support better rest—if sleepers make a few simple changes. These practical tips are useful for retailers to share with customers...
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Research

Waking Up Tired? The Surprising Role of “Sleep Efficiency”

Are you someone who logs a full seven or eight hours but still wakes up exhausted? You’re not alone. A growing body of research...
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Consumer Corner

Mind Games

A grounding technique is gaining traction among therapists and sleep specialists: the 5-4-3-2-1 sensory reset. Identify five things you can see, four you can touch,...
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Research

Tariff Shock: Staggering Impact On US Businesses And Consumers

Since the Trump administration first announced fluctuating tariffs in early 2025, U.S.-based businesses have been scrambling to keep up — and try to keep...
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Consumer Corner

The Surprising Way Boredom Boosts Happiness and Meaning

One of the most famous lines from the AMC television show “Mad Men” is “Only boring people are bored.” It’s the response of...
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Features

Spotlight Winner: RSA of the Month Andrew Heinz

Andrew Heinz of Christian’s Mattress Xpress shares his tips and selling tricks. At Sleep Savvy, we’re spotlighting star retail sales associates around the world for our new...
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Research

Selling Luxury Mattresses: BSC Research on Shopper Preferences & Trends

Better Sleep Council research reveals what motivates higher-priced mattress purchases and how accessories complete the sale. Estimated reading time: 8 minutes Grabbing the attention of shoppers...
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Retail Road Trip

4 Reasons Golden Dreams Mattress Redefines Luxury Sleep

Golden Dreams Mattress brings a spalike atmosphere to bedding. Where would you expect a massage and a glass of champagne under low lights while tranquil...
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It’s been our mission to be the trusted, go-to resource for retail mattress professionals for more than 20 years. We deliver the latest retail trends, strategies, and best practices directly to top bedding stores across the United States.

Since 2001, we’ve provided exclusive access to leading industry research on consumer buying trends published by the Better Sleep Council. We’re published by the International Sleep Products Association, a trade association uniting the industry to reach its fullest potential.

It’s been our mission to be the trusted, go-to resource for retail mattress professional for more than 20 years. We deliver the latest retail trends, strategies, and best practices directly to top bedding stores across the United States.

Since 2001, we’ve provided exclusive access to leading industry research on consumer buying trends published by the Better Sleep Council. We’re published by the International Sleep Products Association, a trade association uniting the industry to reach its fullest potential.

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