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Why Mattress Temperature Matters

Consumer Corner Terry Cralle, MS, RN -
Temperature plays an important role in sleep comfort. Learn how mattresses manage heat buildup and how retailers can help shoppers find the right balance for a better night's sleep.
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The Sweet Spot for Sleep

Retail Road Trip M. Diane McCormick -
The customer looking for bedroom sets at Gavigan's Furniture didn’t believe that a mattress could lessen her apnea-induced night terrors, but Ryan Gavigan pointed...
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Better Together: Strengthening the Sleep Industry Through Partnership

Wake-Up Call Alison Keane -
As the year begins to wind down, October offers a natural moment for reflection. The pace slows just enough to evaluate what’s working, what...
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Recent Pew Data: 41% Say Smartphones Hurt Their Sleep

News Sleep Savvy Staff -
A recent Pew Research Center survey finds that 41% of U.S. adults say smartphone use hurts how much sleep they get, with younger adults reporting the biggest impact.
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What Shoppers Want to Know After They Pick a Mattress

Consumer Corner Sleep Savvy Staff -
Delivery, setup, removal, exchanges, and returns can shape shopper confidence once the product choice is nearly made.
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The Sleep Sales Cheat Sheet: What to Say, What to Avoid, and Why It Matters

Features Terry Cralle, MS, RN -
Customers want better sleep—but they don’t want a diagnosis or jargon. Retailers fluent in everyday sleep language inspire trust and drive better conversations.
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Selling Sleep Through the Generations

Features Ed Finkel -
Over the 36 years that Kerry Tramel has worked for Oklahoma City-based Mathis Home, formerly Mathis Brothers Furniture, the biggest change he has seen...
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Retail Is Not Dead—It’s Differentiating

Wake-Up Call Alison Keane -
July finds our industry at an important crossroads. Consumers are more informed, more cautious, and more overwhelmed than ever—especially when it comes to sleep....
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When Every Week Is a Mattress Sale

Consumer Corner Sleep Savvy Staff -
As summer sales crowd the marketplace, retailers can help shoppers look beyond the markdown and see the value of a more complete sleep setup.
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What Retailers Can Tell Shoppers About Mattress Recycling

Consumer Corner Sleep Savvy Staff -
Retailers can help shoppers understand what may happen to an old mattress after delivery, including when recycling is available and how materials such as steel, foam, fiber, fabric and wood can be recovered for new uses.
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