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Paramount Sleep Company Supports JCOC’s New Affordable Housing Campus in Virginia Beach

NORFOLK, Va. (July 8, 2026) — Paramount Sleep Company has partnered with the Judeo-Christian Outreach Center (JCOC) to furnish bedrooms at the nonprofit’s Betty...




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Louis Shanks Furniture Closes After 78 Years in Business

NEWS RELEASE AUSTIN, Texas (Sept. 19, 2023) — An iconic retail brand throughout Texas and...

Buying Behavior, Part 4: The Purchase Experience

Consumer preference for online mattress buying continues to rise, but brick-and-mortar stores remain important,...

Sleep Number Closing at Least 40 Stores in 2024

Last week, Minneapolis-based bed and mattress manufacturer Sleep Number announced its sales results for...

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Summer Shoppers Simplified: What They’re Really Looking For

Summer brings a different kind of shopper into mattress stores—often less urgent, more exploratory, and focused on immediate comfort. While product mix and floor...

Keeping It Cool—Credibly

Cooling has become one of the most powerful—and most prevalent—selling points in today’s mattress market. Walk into almost any retail showroom, and the language...

It’s All About the Base

Adjustable bases aren’t just for healthcare anymore. According to Reliable Business Insights, the adjustable bed market is expected to expand annually by 11.9% through 2033....

The Bedtime Story That Sells

Once upon a time, a shopper walked into a mattress showroom. It was full of strange creatures lined up like soldiers. Unfamiliar words were...

Selling Sleep Through the Generations

Over the 36 years that Kerry Tramel has worked for Oklahoma City-based Mathis Home, formerly Mathis Brothers Furniture, the biggest change he has seen...

The Language of Sleep

Customers want better sleep—but they don’t want a diagnosis. Retailers who can translate sleep science into everyday language build trust and have better conversations. If...

Still Sleeping With a Stuffed Animal?

For some adults, a stuffed animal or other comfort object remains part of the bedtime routine. A YouGov survey of U.S. adults found that...

Can Scent Help Signal Sleep?

A calming scent like lavender or jasmine will not solve poor sleep on its own, but it might help reinforce a bedtime routine. Sleep...

Kids Aren’t Getting Enough Sleep

Nearly half of U.S. children are not consistently getting the amount of sleep recommended for their age, according to the National Sleep Foundation’s 2026...

Why Falling Asleep Can Come With a Jolt

Ever feel like you are drifting off to sleep, then suddenly jerk awake? That quick kick, twitch, or falling sensation may be a hypnic...

Retail Is Not Dead—It’s Differentiating

July finds our industry at an important crossroads. Consumers are more informed, more cautious, and more overwhelmed than ever—especially when it comes to sleep....

What Reviews Tell Shoppers Before They Buy

Online reviews can shape what shoppers expect before they buy, making them an important part of the mattress-shopping experience.

When Every Week Is a Mattress Sale

As summer sales crowd the marketplace, retailers can help shoppers look beyond the markdown and see the value of a more complete sleep setup.

Paramount Sleep More Than Doubles Cotton Usage Under Exclusive Seal of Cotton Program

NEWS RELEASE NORFOLK, Va. (June 16, 2026) — Paramount Sleep Company, the only mattress manufacturer licensed to carry the Seal of Cotton® trademark of Cotton...

What Retailers Can Tell Shoppers About Mattress Recycling

Retailers can help shoppers understand what may happen to an old mattress after delivery, including when recycling is available and how materials such as steel, foam, fiber, fabric and wood can be recovered for new uses.

Burke Furniture & Fine Rugs to End 63-Year Run

NEWS RELEASE High-end furniture and bedding retailer begins final liquidation June 18  LEXINGTON, Ky. (June 15, 2026) — After 63 years, high-end furniture retailer Burke Furniture...

When Mattress Features Sound Alike, Retailers Can Make the Difference

When mattress features start to sound alike, retailers can help shoppers connect the dots. By turning product details into practical benefits, sales associates can make the shopping experience clearer, more personal, and less driven by price alone.

Family-Owned Biggerstaff Furniture Going Out of Business After 78 Years

NEWS RELEASE GASTONIA, N.C. (June 4, 2026) — Family-owned Biggerstaff Furniture will close its doors permanently after almost 80 years of furnishing homes. The final...

Noël Furniture to Conclude 50-Year Legacy in Luxury Home Furnishings

NEWS RELEASE HOUSTON, Texas (June 2, 2026) — Noël Furniture is going out of business after a half century, marking the end of an era...

What Memorial Day Shopping Revealed

Memorial Day showed shoppers are still spending, but price and value matter. For mattress retailers, the follow-up is key: connect the deal to comfort, support and service.

Why Shoppers Replace Their Mattresses—and How Retailers Can Respond

Mattress replacement often starts with subtle cues: soreness, poor sleep, sagging, sleeping hot, or realizing a bed no longer feels right. Retailers who understand those reasons can guide shoppers toward better comfort, support, and overall sleep.