Retail Trends and Strategies
for the Mattress Industry

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Pets in the Bed: What New Data Shows

New data shows that 30% of U.S. adults share the bed with at least one pet, adding another real-life consideration to mattress size, protection, and bedding care.




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The Sleep Sales Cheat Sheet: What to Say, What to Avoid, and Why It Matters

Customers want better sleep—but they don’t want a diagnosis or jargon. Retailers fluent in everyday sleep language inspire trust and drive better conversations.
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What Shoppers Want to Know After They Pick a Mattress

Delivery, setup, removal, exchanges, and returns can shape shopper confidence once the product choice is nearly made.