BY JULIE A. PALM PHOTOGRAPHY BY TINA’S PHOTOGRAPHY This four-store sleep-shop chain in northern California scores big by promoting and providing its customer base with quality bed sets Jennifer Rudick is something of a mattress evangelist, wanting everyone in her area of coastal Northern California to shop Mo ore’s Sleep World and experience a […]
Retail road trip
Appliance Factory and Mattress Kingdom puts bedding front and center
Originally an appliance chain, this Denver-based retailer expanded its offerings to include mattresses and has crafted a top-of-the-line department BY GARY JAMES PHOTOGRAPHY BY KELLICIA MORSE The move into mattresses started with a small step in 2010. That’s when Appliance Factory, a Denver-based appliance chain, first installed a bedding department in its stores, adding a […]
freshen up
Merchandising makeover
BY JULIE A. PALM Looking for ways to freshen up your store? Consider these 30 creative ideas to refresh your sales floor I recently had to run into an office supply store for, well, office supplies, of course. It’s an uninviting, cavernous space, overly lit with fluorescent fixtures that bounce even more light off the […]
Tipsheet
Don’t let vacation time go unused
Put your trips on the calendar now to get the time off you need to relax and restore BY JULIE A. PALM Summertime is prime vacation time. Do you have your trips planned? Americans are notoriously lax about taking all the vacation time owed to them by their employers. In 2016, workers took an average […]
Um, we need to, like, talk
BY JULIE A. PALM Annoying verbal tics can distract shoppers from your outstanding sales presentation So, today, we’d like to, um, discuss how you can, like, get rid of all those conversational space fillers that, uh, distract from what you’re, er, trying to communicate, you know what I’m sayin’? The most common verbal tics are […]
Give them something to talk about
BY JULIE A. PALM Sharing customer testimonials widely can drive more shoppers through your doors and onto your website In the October Tip Sheet, we talked about the importance of testimonials and gave you tips for soliciting feedback from your customers. (You can get a refresher here.) This month, we want to show you how […]
Consumer Ed
To nap or not to nap?
BY LISSA COFFEY That is the question many consumers ask. Share these suggestions on how, when and where to take a siesta so it won’t interrupt nighttime sleep Editor’s note: Savvy mattress retailers want to do everything they can to help their customers sleep better, including offering them sound advice and tips. Feel free to […]
Better Sleep Council
‘A Mini Field Guide to the Mattress Shopper’
The BSC and Sleep Savvy team up to create a fun, interactive infographic to give retailers insight into their customers and help generate more sales Looking for helpful, easy-to-understand information to gain insight into today’s consumers? The Better Sleep Council and Sleep Savvy have just the ticket for you. In May, this publication and the […]
Better Sleep Council research finds men earn bragging rights when it comes to bedtime performance, women fall short
Better Sleep Council news release ALEXANDRIA, VA – May 1, 2018 – Today the Better Sleep Council, the consumer education arm of the International Sleep Products Association (ISPA), released its findings from a new survey on America’s bedtime performance as it relates to sleep regimen, finding that men outperformed their female counterparts, but both have […]
