Hoping to retire their decades-old mattress, a couple in their 50s explores the nuances of today’s bedding options. Here’s what they found Knowledge is power in mattress retailing just like it is anywhere else, but there’s a fine line between educating shoppers and overwhelming them with information. For this issue’s Undercover, we sent a 50-something […]
Get better at selling
Recession Busters
Retailers can survive and thrive in an economic downturn if they retool their operations well in advance of a slump. Here are the critical steps you need to take When will the next recession hit? No one knows, but retailers are aware the decade-long run of good times can’t last forever. Two-thirds of the nation’s chief […]
The Right Way to Write Product Descriptions
Looking to move merchandise on your website? Follow these lessons to boost sales of mattresses and sleep accessories online When visiting a brick-and-mortar mattress store, shoppers can touch a bed set, feeling the creamy texture of a ticking and the resilient firmness of cushion layers. They can eye the straightness of seams to assess quality […]
Retail road trip
Riley’s Furniture & Mattress Doesn’t Let its Bedding Department Rest
This Monroe, Ohio-based store wins mattress sales with eye-catching design, well-trained staff and a commitment to customer care | Photography by Len Kaltman/West Chester Corporate Photography | It’s only in the store name that bedding takes second place at Riley’s Furniture & Mattress. From a can’t-miss mattress department that greets every customer entering the store […]
From the Better Sleep Council
The Sound Sleepers and the Wide Awakers
New BSC research shows male retirees have the best sleep habits, while women — especially moms and students — struggle to get enough rest The Better Sleep Council, the consumer-education arm of the International Sleep Products Association, released its research findings from The State of America’s Sleep study, revealing that nearly six in 10 women […]
Sponsored Content
Products and Programs for Success
In issues of Sleep Savvy distributed at the Summer Las Vegas Market, we offered advertisers an opportunity to showcase their new or most successful products and services. For more information, click each ad to visit the advertiser’s website.
industry statistics
Growth Ahead for Bedding Sector
ISPA’s most recent forecast predicts increases in the total U.S. market for mattresses and stationary foundations in 2019 and 2020 Editor’s note: The International Sleep Products Association’s econometric model has been updated to provide two forecasts for mattresses and stationary foundations. The first forecast measures unit shipments and dollar value for the total U.S. mattress […]
tip sheet
Organizing Principles
Autumn is the perfect time to declutter. We give you tips for clearing out and cleaning up your store after a busy summer While spring is the traditional time for deep cleaning, mattress retailers can benefit from getting in the habit of tidying up and decluttering their stores every autumn. You’ve just completed a successful […]