In the premiere episode of the new video series, Sleep Savvy editor at large David Perry interviews the Better Sleep Council’s Mary Helen Rogers
Lights! Camera! Action! Dave Perry!
Take 5 With Dave video series launches June 21 Sleep Savvy magazine and its sister publication BedTimes magazine will launch a weekly video series, Take 5 With Dave, Monday, June 21. Hosted by the one-and-only Dave Perry, editor at large for BedTimes and Sleep Savvy magazines, the brief, high-energy and cheeky videos will highlight bedding […]
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The Search for the Perfect Pillow
Regardless of your customers’ needs, suppliers offer pillows for every preference. The key is knowing what options are available and how to merchandise them. Other than shoes, there is perhaps no other product that consumers are as fussy about as pillows. Finding the right fit and feel is essential or the pillow will wind up […]
from the better sleep council
BSC’s State of America’s Sleep Survey Finds a Nation Sharply Divided on Sleep Quality
The Covid-19 pandemic played havoc with the quality of sleep for many Americans, significantly increasing the number of poor sleepers and inflicting mental, physical and financial strains on those poor sleepers, a new survey reveals. The “State of America’s Sleep” survey, conducted by the Better Sleep Council, documents a country that is as divided in […]
Mattress Matters
Consumers are almost evenly split on firmness, but softer beds have gained ground, according to research conducted by the Better Sleep Council Consumers are divided in their preferences for firm and soft mattresses, but the Covid-19 pandemic is sparking growing interest in softer mattresses, which are preferred by many younger consumers. A major consumer study […]
Almost Half of Consumers Still Not Getting Good Night’s Sleep
The majority of those who say they are sleeping well recently bought a mattress, according to the Better Sleep Council Q1 tracking survey. Almost half of the respondents in a new consumer survey say they still aren’t getting a good night’s sleep, with insomnia, health problems and stress all taking their toll. But many of […]
Markets
Hopeful in High Point
Steady traffic, design tweaks, new collaborations and calming sleep were some of the highlights of this traditionally quiet bedding market In some ways, the High Point Market, June 5-9, felt like a return to normal. Vaccinated folks felt free to leave their masks off, and many offered their hands for a hearty shake. In other […]
Retail Research
Retail Survey: Consumers More Interested in Better Sleep
Latest Piper Sandler report also shows shift to higher bedding prices Foam shortages are likely to continue. Mattress advertising dollars are up. Consumers are more interested in better sleep as a key component of their health. And many retailers say the industry is seeing a shift to higher average selling prices. Those are some of […]
Retail Road Trip
The Original Mattress Factory Builds on the Basics
As a direct-to-consumer pioneer, the Cleveland-based manufacturer-retailer continues its tradition of hand-built, quality mattresses with low-pressure sales PHOTOGRAPHY BY Owen Zubek Internet-based mattress brands that sell direct to consumer have gotten a lot of buzz — and siphoned off a lot of sales from traditional bedding retailers. The trend has accelerated with the Covid-19 pandemic. […]