Older generations welcome the health and wellness benefits of a comfortable, supportive new mattress, appreciate quality and have money to spend. These strategies can help you reach this desirable demographic It is so tempting to chase the shiny new object. For mattress retailers, that’s been millennials and now Generation Z — the digital natives who […]
Mattress Recycling Council Turns 5
The nonprofit organization founded by the bedding industry marks major milestones as it continues to raise awareness about mattress recycling and make the process easier and more efficient As the Mattress Recycling Council marks its fifth anniversary, it has a lot to celebrate, starting with the fact that it has recycled 6 million mattresses in […]
Circadian Rhythms and Blues
What does our body need to stay in balance? These suggestions for managing daily behaviors, especially sleep, can lead to better health and a happier life Editor’s note: Savvy mattress retailers want to do everything they can to help their customers sleep better, including offering them sound advice and tips. Feel free to share this […]
Old-Fashioned Values Are Central to Square Deal
This California-based, family-run company, which prides itself on its customized, quality mattresses, is not only surviving — it’s thriving Made-to-order, high–quality mattresses and customer-friendly services like in-home mattress flipping have helped Square Deal Mattress Factory build a loyal following and have kept the independent manufacturer-retailer in business for 100 years. “It’s more difficult for a […]
Millennials: Your Time Has Come
BSC survey reveals there’s a new generation taking the mattress buyer’s journey — and they are approaching 40. Learn to satisfy their bedding needs without excluding their predecessors Editor’s note: As part of the strategic plan of the International Sleep Products Association to provide knowledge and data to members of the bedding community, the Better […]
Special Delivery
Follow these suggestions to provide great customer service regardless of how your customers want to receive their new beds For mattress retailers that have prided themselves on the type of stellar white-glove delivery and in-home setup that makes customers rave about excellent service, the increase in threshold drop-offs and customers cashing-and-carrying may feel a little […]
Make Your Holiday Sales Season Jolly
Now is the time to get your website, store and stock of sleep products ready for consumers seeking great gifts For retailers, this holiday season could shape up to be a surprisingly festive one. Despite the economic downturn caused by the Covid-19 pandemic, an early survey of consumers’ holiday shopping plans indicates Americans expect to […]
CertiPUR-US Program Launches $2,000 Sweepstakes for Online Certificate Course Takers
Complete the 20-minute course between November 2020 and March 31, 2021, to be automatically entered to win ROCHESTER HILLS, MI –The CertiPUR-US® foam certification program has launched a cash prize sweepstakes to encourage frontline bedding professionals to deepen their knowledge of certified foam in order to provide a sales and marketing advantage. Candidates who take […]
Holiday Spending Forecast Is More Ho-Hum Than Ho-Ho-Ho
While overall sales are expected to rise only 1%-1.5%, e-commerce could grow by 25%-35% Retail sales during this year’s winter holidays are forecast to rise an anemic 1% to 1.5% over last year, with overall sales from November to early January totaling $1.147 trillion and $1.152 trillion, according to an annual forecast from Deloitte, a […]
“A New Path Forward”
Jeff Giagnocavo of Gardner’s Mattress & More co-authors book to help independent retailers succeed when facing tough competition “Independent mattress store owners deserve to get the best customers with the best profits with the least headaches,” says Jeff Giagnocavo, co-owner of Gardner’s Mattress & More in Lancaster, Pennsylvania, who has co-authored the new book, “7 […]
Surface Story: How Long Does Coronavirus Stick Around?
Understanding how long the coronavirus lives on surfaces can help you keep your store and products clean and safe for consumers Note: This article was accurate, to the best of our knowledge, at the time it was published. However, information about the novel coronavirus and the nation’s response to the pandemic change rapidly. Check CDC.gov […]