Retail Trends and Strategies
for the Mattress Industry

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AARP Survey Finds Comfort Comes First for 50-Plus Mattress Buyers

A newly published AARP survey finds comfort and firmness among the leading priorities for mattress buyers ages 50 and older, while uncertainty and too many choices complicate the shopping process.




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The Shopper Brought a Bot

The next customer through your door might arrive with more than a few screenshots. They could be carrying an artificial intelligence-generated shortlist, price comparison, and fresh set of questions. A February 2026 Harris Poll survey of 2,180 U.S. adults found that 36% had tried or currently use AI-powered shopping tools. The strongest attractions were practical rather than futuristic, according to research presented by Quad: 66% Think help spotting pricing inconsistenciesacross retailers is appealing 60% Like the idea of AI...
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Dare to Be Different

In a vanilla world, mattress retailers bring color and personality.  Unique retailers’ differentiators come from origin stories of can-do gumption, pursuit of strategic growth, and tapping into community spirit through charitable causes.  Here, we learn how to stand out from Kelly Charles of The Big Mattress Outlet (BMO); Mary Domito, aka...