Retail Trends and Strategies
for the Mattress Industry

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Paramount Sleep to Reveal New Brand Identity at High Point Market

NEWS RELEASE HIGH POINT (September 21, 2026) — Paramount Sleep Company will unveil its refreshed brand identity during the October High Point Market, bringing to...




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The Sleep Sales Cheat Sheet: What to Say, What to Avoid, and Why It Matters

Customers want better sleep—but they don’t want a diagnosis or jargon. Retailers fluent in everyday sleep language inspire trust and drive better conversations.
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What Shoppers Want to Know After They Pick a Mattress

Delivery, setup, removal, exchanges, and returns can shape shopper confidence once the product choice is nearly made.