ISPA’s most recent forecast predicts increases in the total U.S. market for mattresses and stationary foundations in 2019 and 2020 Editor’s note: The International Sleep Products Association’s econometric model has been updated to provide two forecasts for mattresses and stationary foundations. The first forecast measures unit shipments and dollar value for the total U.S. mattress […]
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Fluffing Up Pillow Sales
By investing time and energy into merchandising and properly selling this critical part of a sleep products system, you can bolster your bottom line while winning consumer trust As Sleep Savvy visits mattress stores, something is clear. At far too many, the pillow-selling strategies are falling flat. No pillow fitting. No mention of the importance […]
From the Better Sleep Council
“Sleep Like a Kid”
To celebrate May’s Better Sleep Month, the Better Sleep Council kicks off PR campaign to share sleep advice through the eyes of children This May, the Better Sleep Council, the consumer-education arm of the International Sleep Products Association, is taking a renewed look at sleep — through the eyes of the world’s best sleepers — […]
How to Grow Your Sales of Juvenile Bedding
Start by explaining to shoppers that a kid’s room is no place for an old mattress Hand-me-down jeans and T-shirts are fine for most kids — though they may not relish the idea of wearing their big sister’s or big brother’s old outfits. Hand-me-down bed sets, however, are not a good idea. “If a mattress […]
Retail road trip
Retail Road Trip: Matthews Mattress Thrives With DIY Strategy
This family-owned sleep shop chain in California finds success through tenacity, flexibility and innovation | Photography by Jordan Famer Photography | From a single store, Matthews Mattress has grown to a chain of nearly a dozen locations dotting the small towns and suburbs around Sacramento, California. Even with an onslaught of online challengers and price-competitive […]
sleep research news
Exhausted? You’re Not Alone
Annual survey analyzes how well — or poorly — the world is sleeping and what, if anything, adults are doing about it Here’s a universal observation about sleep: Most adults around the world are worn out but don’t do much to help the situation. In fact, according to the findings from a recent annual global […]
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Changing Lanes
If you’re looking for ways to drive consumers from shopping online to walking through your doors, follow these best practices for shifting your web traffic to store traffic What do you do when your web traffic is hopping but your store doors aren’t swinging? Use your website to drive consumers into your stores! One easy […]
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Las Vegas Market
Manufacturers Help Mattress Retailers Compete
Bedding brands simplify step-ups, reduce opening price points, make adjustables irresistible By Barbara T. Nelles and Beth English Retailers found plenty of Winter Las Vegas Market bedding news as they trooped through the halls of the World Market Center, Jan. 27-31. Traffic tapered off on Monday afternoon, probably due to a polar vortex, which spread […]
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Why Selling Sleep Matters
By understanding the vital role restorative rest plays in health, sales associates can help customers make the best choice for their specific needs We are in the sleep business, let’s be clear about it. In our arsenal we have a variety of tools assembled to solve sleep problems. Some of our tools are mattresses, pillows, […]