New survey finds 4 in 10 consumers do most of their online shopping at the e-commerce giant A new survey finds that the vast majority of Americans say it is important to support small businesses hurt by the Covid-19 pandemic and yet many have increased their reliance on the retail behemoth Amazon during the past […]
News
Shifman Launches New Website to Aid Retailers
Shifman Mattresses, a producer of luxury bedding based in Newark, New Jersey, has launched a new website designed to enhance business for its retailers. Consumers visiting ShifmanMattresses.com receive specific recommendations for mattresses sold at retailers in their area. Recommendations are based on shoppers’ answers to an eight-question Dream Match quiz. The website has a new look, too. […]
Pleasant Mattress to Offer AirFlex Line
Fresno, California-based bed maker Pleasant Mattress is launching the AirFlex brand, a four-model line of dual-sided mattresses targeted toward younger consumers who are looking for handcrafted beds with natural materials and features that improve sleep quality. The new collection, which was designed to work with platform bed bases, atop box springs or with adjustable bed […]
WithIt Conference Virtual for 2nd Year
WithIt, the High Point, North Carolina-based women’s networking group for members of the home furnishings industry, is holding its Professional Conference virtually again this year. The interactive online event will be held from 9:30 a.m. to 4:30 p.m. EDT on May 7. With a focus on “Leveraging Leadership,” it will feature speakers, roundtable sessions, panel […]
Pilgrim Adds E.S. Kluft
Luxury mattress producer E.S. Kluft & Co., based in Rancho Cucamonga, California, has secured placement of its Aireloom Preferred Palladium line at Pilgrim Furniture, a family-owned and -operated retailer with store locations across Connecticut. David Bassett, owner and vice president of sales at Pilgrim Furniture, said: “We chose Aireloom because their products help grow our […]
Markets
High-end bedding lines to take spotlight at Las Vegas Market
Show has been moved to April 11-15 because of the Covid-19 pandemic The British are coming. So is an enhanced CBD line. And high-end offerings touting natural materials and handcrafted details will abound. Those are some of the new product directions set for the Las Vegas Market April 11-15 at the World Market Center, the […]
Feature Story
Sleep No. 1
When it comes to good health, mattress buyers say a good night’s rest is more critical than healthy eating and exercise, according to a BSC tracking survey A new national survey of mattress buyers commissioned by the Better Sleep Council reveals that mattress buyers say a good night’s sleep is even more important than diet […]
Consumer Education
Moody Much?
Sleeplessness can harm relationships and cause depression, anxiety and problems with attention. Here’s how rest can come to your emotional rescue Editor’s note: Savvy mattress retailers want to do everything they can to help their customers sleep better, including offering them sound advice and tips. Feel free to share this great guidance from Better Sleep […]
Retail Road Trip
The Original Mattress Factory Builds on the Basics
As a direct-to-consumer pioneer, the Cleveland-based manufacturer-retailer continues its tradition of hand-built, quality mattresses with low-pressure sales PHOTOGRAPHY BY Owen Zubek Internet-based mattress brands that sell direct to consumer have gotten a lot of buzz — and siphoned off a lot of sales from traditional bedding retailers. The trend has accelerated with the Covid-19 pandemic. […]
Tip Sheet
Text Me
These quick, immediate messages are a great way to reach customers — and they’re receptive to them What’s the best way to reach consumers these days? Try the same method you probably use to communicate with friends, family and colleagues — text. In a new survey, 58% of consumers say they prefer text messages from […]