Power base producers are refining their products for consumers who want life-improving tech, better health and stylish-looking beds Marketing on the part of both base producers and retailers has raised awareness of the category so that even if, as one manufacturer told Sleep Savvy, consumers don’t necessarily walk into mattress stores intent on buying a […]
Retail road trip
Joplimo Mattress Is Building Beds — and a Retail Brand — to Last
After buying its own factory in 2018, the family-owned sleep chain based in Joplin, Missouri, focuses on opening new stores — and helping others Photography by Drew Kimble with 12 Eighty-One Photography The idea to open a chain of mattress stores came to Brian Croft at church. It was 2009 and he and his wife, […]
tip sheet
How to Write a Great About Us Page For Your Website
Who Are You? Who, Who? Here’s how to craft an About Us page that conveys your store’s personality and connects with consumers If done right, your About Us webpage should be much more than a store biography. It should give consumers a reason to buy from you. A well-written About Us page is the ideal […]
Morale Booster
And They’re Off: Consumers Rush Into Holiday Shopping
A record number of consumers shopped in-store and online over long Thanksgiving weekend This year’s holiday shopping season got off to a strong start with a record 189.6 million U.S. consumers shopping from Thanksgiving Day and Black Friday through Cyber Monday, according to a Dec. 3 news release from the Washington, D.C.-based National Retail Federation […]
get better at sleep
The Sleep-Work Connection
New Better Sleep Council research reveals how employment can negatively affect slumber and what workers can do to avoid sleepless nights Americans aren’t sleeping enough. And those with a job seem to have a harder time getting good rest than others. That’s the latest findings from the State of America’s Sleep study commissioned by the […]
tales from the secret mattress shoppers
Great Beds on the Great Plains?
Hoping to retire their decades-old mattress, a couple in their 50s explores the nuances of today’s bedding options. Here’s what they found Knowledge is power in mattress retailing just like it is anywhere else, but there’s a fine line between educating shoppers and overwhelming them with information. For this issue’s Undercover, we sent a 50-something […]
industry statistics
Great Expectations: Holiday Shopping Forecast
The International Council of Shopping Centers forecasts total holiday spending to reach $832.3 billion, with 90% of shoppers spending in physical stores The New York-based International Council of Shopping Centers forecasts a 4.9% increase in holiday spending over last year for a total of $832.3 billion. The average adult is anticipated to spend $683 on […]
lissa coffey
You’ve Been Talking in Your Sleep
Why do we sometimes chat and walk while we’re asleep? Here’s an introduction to parasomnia and how it affects our sleep habits — and actions Editor’s note: Savvy mattress retailers want to do everything they can to help their customers sleep better, including offering them sound advice and tips. Feel free to share this great […]
new product report
Las Vegas Market: It was hot. It was cool. It was curious.
From Zenlike retreats to telescoping tornado shelters, Las Vegas vendors aim to help retailers lure consumers to stores By Barbara T. Nelles There were so many pleasant surprises for a bedding editor at a not-so-sleepy summer mattress and furniture show. Indeed, when it came to new sleep products and new showrooms, the Las Vegas Market […]
