Innersprings are being used throughout the mattress because they’re softer, smaller and more adaptable to the demands of bedding constructions At a time when sustainability has become a watchword, sleeper comfort is crucial and consumers can order mattresses with a simple click, springs makers want mattress retailers to know their products have it all covered. From […]
The Buzz That Was
Looking for a refreshing way to start the new year? Clean up your vocabulary by sweeping away tired jargon and shirking the slang In today’s busy-bee society, even the best buzzwords eventually lose their sting. And so it is that we bid farewell to the 15 buzzwords that Inc.com’s Max Totsky said must go in […]
True Blue
Pantone has selected Classic Blue as the 2020 Color of the Year. The hue (Pantone 19-4052) is “a reassuring presence instilling calm, confidence and connection,” the Carlstadt, New Jersey-based color authority says. “Suggestive of the sky at dusk, the reassuring qualities of the thought-provoking Pantone 19-4052 Classic Blue highlight our desire for a dependable and stable […]
Rich Man, Poor Man
Are you trying to decide if people are rich or poor? Forget about judging them by their clothes. Simply look at their face, research shows You can’t always judge a book by its cover, but can you tell whether a person is wealthy simply by looking at their face? Actually, you can — and with […]
Family, Tradition, Quality Are Seamless at BILTRITE
For nearly a century, this furniture store in a Milwaukee suburb has found success in proven sales strategies — and by bucking current mattress industry trends Photography by Lila Aryan Photography For BILTRITE Furniture-Leather-Mattresses, a fourth-generation, family-owned furniture store outside Milwaukee, “built right” is more than just the root of its name: It is a […]
Joplimo Mattress Is Building Beds — and a Retail Brand — to Last
After buying its own factory in 2018, the family-owned sleep chain based in Joplin, Missouri, focuses on opening new stores — and helping others Photography by Drew Kimble with 12 Eighty-One Photography The idea to open a chain of mattress stores came to Brian Croft at church. It was 2009 and he and his wife, […]
More Sleep, Better Decision-Making
A recent series of studies suggest well-rested entrepreneurs analyze venture executive summaries better than those who sleep less Entrepreneurs are notorious for burning the midnight oil to get their fledgling businesses off the ground. However, a series of studies by Jeffry Gish, assistant professor of management at the University of Central Florida in Orlando, Florida, […]
While You Were Sleeping…
Placing a tooth under your pillow and waking up with cash in its place is a rite of passage for kids. What is the lore — and magic — of the tooth fairy? Editor’s note: Savvy mattress retailers want to do everything they can to help their customers sleep better, including offering them sound advice […]
You’ve Been Talking in Your Sleep
Why do we sometimes chat and walk while we’re asleep? Here’s an introduction to parasomnia and how it affects our sleep habits — and actions Editor’s note: Savvy mattress retailers want to do everything they can to help their customers sleep better, including offering them sound advice and tips. Feel free to share this great […]
Great Beds on the Great Plains?
Hoping to retire their decades-old mattress, a couple in their 50s explores the nuances of today’s bedding options. Here’s what they found Knowledge is power in mattress retailing just like it is anywhere else, but there’s a fine line between educating shoppers and overwhelming them with information. For this issue’s Undercover, we sent a 50-something […]
Secret Shopper: The Good, the Bad and the Buggy
In this issue’s installment, our secret shoppers — a senior couple living along the Gulf Coast — visit three stores for new mattresses and generally have enjoyable experiences. Here’s why Every day as a mattress retailer, you help couples find a mattress that will give each person the support and comfort necessary for a good […]
