Summertime is a great time for mattress sales. Of course, there are the long holiday weekends, but consumers also often have more time on their hands and like to get out and about in the nice weather and longer days. Here are some ideas for pulling shoppers into your store between now and the official […]
Selling Pillows
How to Make Every Customer Leave with New Pillows, Too
By building a library of pillow offerings—and emphasizing the critical role pillows play in restorative sleep—bedding retailers can wake up to this category’s cushy sales potential BY JULIE A. PALM You wouldn’t sleep a single night—at least not comfortably—without a pillow. So why would you let any customer who has just purchased a new mattress […]
Retail road trip
Nest Bedding Finds Success with a ‘Brick or Click’ Approach
Mattress industry veteran Joe Alexander is conquering the online bedding world with an Albany, California-based retail chain, Nest Bedding, that blends physical stores with internet sales. BY GARY JAMES Photography by Jack Hutch Joe Alexander always has marched to the beat of his own drummer. While other friends growing up in his neighborhood set up […]
debunking sleep myths
BSC Survey Uncovers Americans Still Believe Myths About Sleep
For Better Sleep Month, the Better Sleep Council Debunks Myths and Launches New Site ALEXANDRIA, Virginia – May 9, 2017 – Americans have trouble separating fact from fiction about sleep, according to a new study from the Better Sleep Council (BSC), the nonprofit consumer-education arm of the International Sleep Products Association (ISPA). To coincide with […]
Trendsetting
How to Be a Well-rested Trendsetter
Try these latest sleep aids and apps to catch up on your zzz’s at home, work or anywhere BY LISSA COFFEY Editor’s note: Savvy mattress retailers want to do everything they can to help their customers sleep better, including offering them sound advice and tips. Feel free to share this great guidance from Better Sleep […]
BedPost Blog
- Sleep Strategies to Start Every Day with a Good Night’s Sleep 05/31/2017As we close out May is Better Sleep Month, Terry Cralle gives us 32 sleep strategies that will help us all Start Every Day with a Good Night’s Sleep all year long. Visit BetterSleep.org for more tips and information on how you can sleep well and be well! 1. Prioritize and safeguard your sleep 2. Manage […]Jasmine Wood
- Turn Your Bedroom into an Oasis of Tranquility 05/16/2017Your bedroom is one of the most essential rooms in your home. It is your sanctuary. This is often a creative space where you can express your own unique style. Designing your bedroom can be fun and enticing. However, did you know that the interior design of your bedroom can be the reason you are […]Jasmine Wood
- A Sleep Oasis for Clean Sleeping 05/02/2017Spring cleaning time is here! Many of us see spring as an opportune time to clean our homes from top to bottom—ensuring our living environment is conducive to the overall health and well-being of our families. And for that reason, bedrooms need to be at the top of our spring-cleaning project lists. A clean sleep […]Jasmine Wood