BY BARBARA T. NELLES Check out these strategies for discouraging do-it-yourselfers When is a mattress delivery hazardous to your health? When it’s handled by an amateur. In a little more than two years, the editors of Sleep Savvy have bookmarked close to 50 mattress-related crashes and mishaps related to people transporting mattresses on roads or […]
When is home delivery a health hazard?
Not getting enough sleep?
BY LISSA COFFEY A lack of adequate sleep can make you—and our whole society—less healthy, less productive and less safe Editor’s note: Savvy mattress retailers want to do everything they can to help their customers sleep better, including offering them sound advice and tips. Feel free to share this great guidance from Better Sleep Council […]
BY JULIE A. PALM The photo and video sharing app Snapchat can be great for your store—if you use it right Of all the popular social media platforms, Snapchat may be the hardest for mattress retailers to grasp. It’s ephemeral by nature—the amorphous-looking logo is a ghost. The messaging app allows users to share photos […]
Retail road trip
BY GARY JAMES This family-owned retailer in Worcester, Massachusetts, elevates customer service the old—and new—way with a well-trained sales team, extensive product offerings in a set of historic buildings and a sophisticated digital strategy Photography courtesy of Rotmans What’s the one word you never hear in Rotmans’ bedding department—or anywhere in the store, for that […]
Jim McIngvale, principal of Houston-based retailer Gallery Furniture, has made almost as many headlines as Hurricane Harvey, the massive Category 4 storm that inundated and devastated southeast Texas in late August. There is good reason for that. Immediately after the storm hit, the man more commonly known as Mattress Mack, whose own home was severely […]
email marketing for savvy retailers
Follow these email marketing suggestions to create e-newsletters consumers will look forward to reading With social media algorithms leaving businesses scratching their heads, email newsletters are coming to the forefront as a dependable way to reach consumers. “The question isn’t whether or not you should start an email newsletter; it’s how can you create a […]
The Mattress Recycling Council’s Bye Bye Mattress program provides no-cost recycling for public and private entities that discard mattresses and box springs that were used and discarded in the state. If you sell mattresses directly to consumers in California, Connecticut or Rhode Island, here’s how to recycle units from customers. California Directly drop off at […]
Initial results of Golden State’s Bye Bye Mattress program show early success In its inaugural California Annual Report, the Mattress Recycling Council reported it diverted 955,059 units and more than 29 million pounds of material from landfills in 2016. Approximately 40% of the mattresses collected for recycling were obtained from retailers and other large-volume users […]
Research from the Better Sleep Council uncovers how you sleep may reveal more than you think A new survey conducted by the Better Sleep Council, the consumer-education arm of the International Sleep Products Association, suggests sleep positions may reveal important aspects about people, including their health, age and even education level. Most people sleep in […]