Survey: Mattress shoppers may be relying less on online reviews than consumers of other big-ticket items Fewer than half of people looking for mattresses use online reviews as part of their shopping journeys, according to new research from the Better Sleep Council, the consumer education arm of the International Sleep Products Association. The survey found […]
Feature Story
Mattress Shopping Market Continues Its Evolution
Comprehensive survey confirms shift to online purchasing and other changes accelerated by the pandemic By David Perry A broad consumer survey conducted by the Better Sleep Council finds growing support for online mattress purchases and declining consumer interest in using store visits as a key source of information for mattress shoppers. The BSC survey documents […]
News
2021 Las Vegas Markets Rescheduled for April and August
IMC Announces Date Changes for Las Vegas Market Winter and Summer 2021 Editions ATLANTA/ HIGH POINT/ LAS VEGAS – (December 15, 2020) – Capitalizing on a recent shift in timing of home furnishings industry markets, and in concert with ongoing travel and government restrictions in the western United States, International Market Centers (IMC) has rescheduled the winter and […]
Magniflex Designs Exclusive Collection For Costco Canada
PRATO, Italy – Italian mattress manufacturer Magniflex has designed an exclusive mattress collection for Costco Canada’s e-commerce site. Magniflex designed three mattresses specifically for the retailer for a full merchandising program. As part of the partnership, Magniflex turned to its product development team to design the three mattresses exclusively for Costco Canada. The retailer, a supporter […]
King Koil Launches First Partnership With RC Willey
Program to Feature Luxury and SmartLife Mattress Collections AVONDALE, Ariz. – Leading mattress manufacturer, King Koil, has partnered for the first time with top 100 home furnishing retailer, RC Willey, to launch a four-model mattress collection. The partnership will include two mattresses in the Luxury Collection and expand the distribution of the popular Smartlife Mattress by King Koil™ line.RC Willey will merchandise both collections […]
PureCare Launches Silk Pillowcases
PureCare defines beauty sleep with Pure Silk pillowcases Leading sleep essentials brand debuts Pure Silk, touting beauty and wellness benefits PHOENIX (December 14, 2020) – PureCare, the leader in wellness-focused sleep essentials, has launched the Pure Silk collection, featuring 100% Mulberry silk pillowcases that offer both beauty and wellness benefits. The launch of the Pure […]
Consumer Education
Moody Much?
Sleeplessness can harm relationships and cause depression, anxiety and problems with attention. Here’s how rest can come to your emotional rescue Editor’s note: Savvy mattress retailers want to do everything they can to help their customers sleep better, including offering them sound advice and tips. Feel free to share this great guidance from Better Sleep […]
Retail Road Trip
Old-Fashioned Values Are Central to Square Deal
This California-based, family-run company, which prides itself on its customized, quality mattresses, is not only surviving — it’s thriving Made-to-order, high–quality mattresses and customer-friendly services like in-home mattress flipping have helped Square Deal Mattress Factory build a loyal following and have kept the independent manufacturer-retailer in business for 100 years. “It’s more difficult for a […]
From the Better Sleep Council
What Do the Reviews Say?
Survey: Mattress shoppers may be relying less on online reviews than consumers of other big-ticket items Fewer than half of people looking for mattresses use online reviews as part of their shopping journeys, according to new research from the Better Sleep Council, the consumer education arm of the International Sleep Products Association. The survey found […]
Tip Sheet
Special Delivery
Follow these suggestions to provide great customer service regardless of how your customers want to receive their new beds For mattress retailers that have prided themselves on the type of stellar white-glove delivery and in-home setup that makes customers rave about excellent service, the increase in threshold drop-offs and customers cashing-and-carrying may feel a little […]