RETAIL TRENDS AND STRATEGIES FOR THE MATTRESS INDUSTRY

Retail Trends and Strategies
for the Mattress Industry

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Research Backs Symphony Sleep’s POS Video Initiative

St. Peters, Missouri-based Innovative Sleep Technologies and its Symphony Sleep brand are validating their point-of-sale video retail strategy with consumer research showing that in-store...
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Integrating Online and In-Store: The New Retail Imperative

When I was a kid watching television, I liked to lie on the floor close to the TV set because it made changing the channel easier, even though there were only four options. Then we got remote controls and cable TV, and I could stay contentedly ensconced in the sofa, flipping through hundreds of options.  When it comes to shopping, consumers have reached a similar comfort level with channel surfing, according to a new survey...


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Spotlight Winner: RSA of the Month Andrew Heinz

Andrew Heinz of Christian’s Mattress Xpress shares his tips and selling tricks. At Sleep Savvy, we’re spotlighting star retail sales associates around the world for our new RSA of the Month series. Know someone you’d like to nominate? Click here. “I don’t sell springs and foam — I promote health and wellness through better sleep,” says Andrew Heinz, a store manager at Christian’s Mattress Xpress,...