News release The attention-grabbing Better Sleep Month campaign, “Are You Better in Bed Than …?” tunes into sleep as a status symbol ALEXANDRIA, VA—April 3, 2018—As part of its ongoing effort to help consumers understand the importance of a good night’s sleep, the Better Sleep Council (BSC), the consumer-education arm of the International Sleep Products […]
Better Sleep Council
Better Sleep Council introduces sleep blog
Content emphasizes the importance of sleep and quality sleep products The Better Sleep Council has launched a new, consumer-facing blog. The BSC blog, which is posted twice a month, offers content that can be used to spread the word about the importance of sleep and, ultimately, the importance of having quality sleep products. The BSC […]
Retail road trip
Appliance Factory and Mattress Kingdom puts bedding front and center
Originally an appliance chain, this Denver-based retailer expanded its offerings to include mattresses and has crafted a top-of-the-line department BY GARY JAMES PHOTOGRAPHY BY KELLICIA MORSE The move into mattresses started with a small step in 2010. That’s when Appliance Factory, a Denver-based appliance chain, first installed a bedding department in its stores, adding a […]
Shifting focus revitalizes Mattress Depot USA
BY GARY JAMES PHOTOGRAPHY BY JULES FRAZIER/SUGAR SHOOTS AND MATTRESS DEPOT USA A move away from deep discounts and closeouts boosts average tickets, increases sales and spurs store openings for this Bellevue, Washington-based sleep chain Mattress Depot USA Once known primarily as a destination for hot deals on factory closeouts and other deeply discounted beds, […]
Consumer Ed
Feng shui fixes for fab sleep
BY LISSA COFFEY Follow these strategies recommended by this ancient Chinese science to improve the energy in your bedroom and the quality of your sleep Editor’s note: Savvy mattress retailers want to do everything they can to help their customers sleep better, including offering them sound advice and tips. Feel free to share this great […]
tip sheet
How to make rest-tests better for customers
BY JULIE A. PALM It’s your job to help shoppers get the most out of trying mattress models in your store. It’s a service they can’t get browsing online At brick-and-mortar stores, the rest-test is at the heart of the mattress shopping experience—and it’s one of the main reasons many people prefer browsing in-store. They […]
New year’s (daily) resolutions
BY JULIE A. PALM Looking for ways to be more productive during the next 12 months? Try small changes to your routine to make every day of 2018 the best you can “Temporary becomes permanent, so start the way you want to continue.”—Gretchen Rubin The new year gives you 365 chances to start every day […]
How to solicit positive customer testimonials after a sale
BY JULIE A. PALM Customer testimonials are one of the most effective marketing tools. Here’s how to solicit them from satisfied shoppers at the end of a sale: Happy customers can do more to drive business than the cleverest ad campaign because, as consumers, we trust the recommendations not only of friends and family but […]
statistics
ISPA launches Consumer Analytics Program
To learn more During the Winter Las Vegas Market, the International Sleep Products Association will host an information session about the new ISPA Consumer Analytics Program. Mark your calendar for 2 to 3 p.m. on Monday, Jan. 29, in the World Forum on the 16th floor of Building B in the World Market Center. For […]
BedPost Blog
- A Healthy Sleep Lifestyle Begins in Childhood 01/23/2018In recent years, researchers have confirmed the importance of sleep in a child’s growth and development. Not only do children need more sleep than adults, but we now know that ensuring sleep in childhood can have lifetime benefits. Although the critical importance of sleep for children may seem obvious, many of our children fail to […]Jasmine Wood
- 5 Smart Strategies for Making the Most of Online Mattress Shopping Reviews 01/16/2018Consumers making a big purchase, such as a new mattress, invite feedback from family and friends, but just as often they turn to the advice of strangers — in online reviews. Four out of five Americans use online reviews to make first-time buys, and nearly nine out of 10 trust those reviews as much as […]Mary Helen Rogers
- “Falling” into a Healthy Sleep Lifestyle 10/26/2017Autumn is officially here, and with it comes beautiful fall foliage and the crisp and cooler “sweater weather” that many of us welcome after the dog days of summer. The shorter days and earlier sunsets mark the nearing of the end of daylight savings time on November 5, 2017—and the inevitable change in our […]Jasmine Wood
