Southerland Chief Executive Officer Bryan Smith tells us about the challenging bedding climate, what’s new at his company, and the education that the International Sleep Products Association provides to the industry.
Web Series
“Inside the Mind of Today’s Mattress Shopper” – With the BSC’s Susan Mathes
Better Sleep Council vice chair Susan Mathes tells us why mattress shoppers continue to favor online shopping and looks at how consumers are sleeping in this segment of Inside the Mind of the Mattress Shopper. The series looks at the implications of BSC research during the Covid-19 pandemic.
Features
All About the Products
We’re putting the emphasis on products in this article, starting with tips for freshening up your merchandising strategy to best show off mattresses and sleep accessories in your brick-and-mortar stores. But display only goes so far in selling more and better bedding, so we also look at easy ways you can keep your staff educated […]
News
King Koil Expands Arizona Plant
Manufacturer King Koil has added 40,000 square feet to its plant at its headquarters in Avondale, Arizona. The company also has hired 20 additional workers, bringing the site to 130,000 square feet and employment to 90. “Our retailers are experiencing a surge in demand from consumers who have more disposable income to spend on upgrading […]
sell more adjustables
Youth Bedding: Child’s Play
Whether crib mattresses or beds marketed for young, first-time mattress buyers, adding an array of options for ages 0 to 30 can grow sales How can you grow your bedding sales faster than an adolescent shooting past the inch markings on a height chart? Carry a selection of mattresses aimed at young sleepers, from crib […]
from the better sleep council
BSC Survey: Covid-19 Resurgence Impacts Consumer Behavior
But shoppers are returning to brick-and-mortar stores and are interested in bedding products The Covid-19 resurgence fueled by the Delta variant has consumers reverting back to some attitudes and behaviors exhibited earlier in the pandemic, a new Better Sleep Council survey finds. The BSC’s third-quarter consumer tracker survey, “Inside the Mind of Today’s Mattress Consumer,” […]
BSC Research, Part 5: Is the Price Right?
How much are consumers willing to spend on a mattress? More than they currently are paying, research shows Consumers are spending significantly less for queen-size mattresses than they expect to pay, and they are also spending less than they are willing to pay, according to a consumer survey. The nationally projectible survey was conducted for […]
Markets
Shifman Mattresses Throws in Pillows
Shifman Mattresses is hoping to help retailers punch up their sales with a new pillow program. “Our new luxury pillows are a natural extension of the luxurious comfort and highest quality materials that are synonymous with the Shifman brand,” said Bill Hammer, president of the Newark, New Jersey-based manufacturer. “It offers an upgraded sleep experience with […]
Retail Road Trip
Journey of Discovery Awaits at Green Front Furniture
Revamped bedding department is a standout in a vast family-owned home furnishings complex in central Virginia Green Front Furniture serves notice to its prospective customers: A grand shopping adventure awaits, one that is not for the faint of heart. Shoppers will embark on an epic journey of discovery. “Brace yourself for a pilgrimage into the […]