Here’s a rundown of more new mattresses, adjustable bases and sleep accessories that caught my eye at the Summer Las Vegas Market. Plus, a “celebrity” sighting.
Web Series
“Take 5 With Dave” – Inside Terry Cralle’s Sleep Classroom
Terry Cralle tells us about conversations she often has with mattress shoppers at Green Front Furniture, where she emphasizes the importance of a great night’s sleep.
Features
All About the Products
We’re putting the emphasis on products in this article, starting with tips for freshening up your merchandising strategy to best show off mattresses and sleep accessories in your brick-and-mortar stores. But display only goes so far in selling more and better bedding, so we also look at easy ways you can keep your staff educated […]
News
Shifman Hires Genshock
Shifman Mattresses has hired Diana Genshock as Southwest territory sales manager. She reports to Lisa Frey, national sales director. “Diana’s diverse professional background and strong business acumen will be an asset to Shifman’s growth in this key market,” Frey said. “She has a proven track record of building strong and profitable business relationships throughout her […]
sell more adjustables
How to Sell More Adjustables from the Showroom Floor
Selling adjustable bases is one of the best ways to boost the average ticket in your store — and to help your customers sleep well and feel great when they wake up each morning. Here are some tips for increasing sales in your brick-and-mortar locations. * Go big. If you can, put an adjustable base […]
from the better sleep council
BSC Research, Part 5: Is the Price Right?
How much are consumers willing to spend on a mattress? More than they currently are paying, research shows Consumers are spending significantly less for queen-size mattresses than they expect to pay, and they are also spending less than they are willing to pay, according to a consumer survey. The nationally projectible survey was conducted for […]
BSC Study: Consumers More Willing to Shop, Buy in-Person in Q2
A new consumer study conducted by the Better Sleep Council reveals that consumers are showing signs of returning to some pre-pandemic attitudes and shopping behaviors. The latest study in the BSC’s ongoing research initiative, “Inside the Mind of Today’s Mattress Shopper,” reflects consumer sentiment in the second quarter of 2021. Previous BSC tracker surveys looked […]
Markets
Englander Introduces Supreme Collection
Chicago-based mattress licensing group Englander added the Supreme collection at the Summer Las Vegas Market. Available to ship nationally, 14 new beds retailing from $799 to $3,999 provide an array of comfort choices. Premium components include pocket springs, microcoils, copper-infused latex, copper-infused viscoelastic and cool-to-the-touch fabrics in elegant colors. “We encourage retailers to do […]
Retail Road Trip
Sleepland Is a Wide Awake Mattress Wonderland
Retailer Furnitureland South focuses on bedding in a dramatic new department that aims to excite a spirit of discovery in shoppers “The World’s Largest Furniture Store,” as Furnitureland South proclaims itself, provides a gateway to “The Furniture Capital of the World,” as the city of High Point, North Carolina, proclaims itself. The store — actually […]