RETAIL TRENDS AND STRATEGIES FOR THE MATTRESS INDUSTRY

Retail Trends and Strategies
for the Mattress Industry

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NEWS

Company

Neonest Launches a Circular Bed Frame Made from Post-Consumer Waste

Sleep Savvy Staff -
Neonest — a new start-up venture from the Kortrijk, Belgium-based Revor Group — launched what it calls “the world’s first fully circular bed frame”...
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CONSUMER CORNER

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TIPS & SELLING STRATEGIES

Sponsored by Kingsdown

“Better Sales Sessions With Kingsdown” | Ask the Right Questions to Sell

Kathryn Greene -
In this "Better Sales Session" with Kingsdown, vp of sales training and education, Craig Wilson, emphasizes the importance of asking the right questions. He dives into a common disconnect in mattress retail: focusing on product specs instead of customer needs. He highlights why customers don't wake up dreaming of coil counts, but rather seeking solutions to sleep problems like back pain, shoulder pain, or overheating. https://youtu.be/0Tr5lJABFaU?si=tXblfzp1hXFhyKAp Transcript Kathryn Greene Okay, so you have all these great materials that...


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features

Editor's Columns

The Enduring Quest for Better Sleep: An Editor’s Take

Kathryn Greene -
The more things seem to change, the more they stay the same. For the April issue of our sister magazine, BedTimes, I interviewed Ryan and Michael Rowden, the brothers behind Franklin Park, Illinois-based manufacturer Made Rite Bedding. (Shameless plug: Check out their Industry Spotlight feature on BedTimesMagazine.com.) Due to space...
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It’s been our mission to be the trusted, go-to resource for retail mattress professionals for more than 20 years. We deliver the latest retail trends, strategies, and best practices directly to top bedding stores across the United States.

Since 2001, we’ve provided exclusive access to leading industry research on consumer buying trends published by the Better Sleep Council. We’re published by the International Sleep Products Association, a trade association uniting the industry to reach its fullest potential.

It’s been our mission to be the trusted, go-to resource for retail mattress professional for more than 20 years. We deliver the latest retail trends, strategies, and best practices directly to top bedding stores across the United States.

Since 2001, we’ve provided exclusive access to leading industry research on consumer buying trends published by the Better Sleep Council. We’re published by the International Sleep Products Association, a trade association uniting the industry to reach its fullest potential.

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