The BSC and Sleep Savvy team up to create a fun, interactive infographic to give retailers insight into their customers and help generate more sales Looking for helpful, easy-to-understand information to gain insight into today’s consumers? The Better Sleep Council and Sleep Savvy have just the ticket for you. In May, this publication and the […]
Better Sleep Council
Better Sleep Council research finds men earn bragging rights when it comes to bedtime performance, women fall short
Better Sleep Council news release ALEXANDRIA, VA – May 1, 2018 – Today the Better Sleep Council, the consumer education arm of the International Sleep Products Association (ISPA), released its findings from a new survey on America’s bedtime performance as it relates to sleep regimen, finding that men outperformed their female counterparts, but both have […]
Retail road trip
Moore’s Sleep World revolves around restorative rest
BY JULIE A. PALM This four-store sleep-shop chain in northern California scores big by promoting and providing its customer base with quality bed sets Photography by Tina’s photography Jennifer Rudick is something of a mattress evangelist, wanting everyone in her area of coastal Northern California to shop Mo ore’s Sleep World and experience a […]
Appliance Factory and Mattress Kingdom puts bedding front and center
Originally an appliance chain, this Denver-based retailer expanded its offerings to include mattresses and has crafted a top-of-the-line department BY GARY JAMES PHOTOGRAPHY BY KELLICIA MORSE The move into mattresses started with a small step in 2010. That’s when Appliance Factory, a Denver-based appliance chain, first installed a bedding department in its stores, adding a […]
Consumer Ed
Feng shui fixes for fab sleep
BY LISSA COFFEY Follow these strategies recommended by this ancient Chinese science to improve the energy in your bedroom and the quality of your sleep Editor’s note: Savvy mattress retailers want to do everything they can to help their customers sleep better, including offering them sound advice and tips. Feel free to share this great […]
tip sheet
Um, we need to, like, talk
BY JULIE A. PALM Annoying verbal tics can distract shoppers from your outstanding sales presentation So, today, we’d like to, um, discuss how you can, like, get rid of all those conversational space fillers that, uh, distract from what you’re, er, trying to communicate, you know what I’m sayin’? The most common verbal tics are […]
How to make rest-tests better for customers
BY JULIE A. PALM It’s your job to help shoppers get the most out of trying mattress models in your store. It’s a service they can’t get browsing online At brick-and-mortar stores, the rest-test is at the heart of the mattress shopping experience—and it’s one of the main reasons many people prefer browsing in-store. They […]
New year’s (daily) resolutions
BY JULIE A. PALM Looking for ways to be more productive during the next 12 months? Try small changes to your routine to make every day of 2018 the best you can “Temporary becomes permanent, so start the way you want to continue.”—Gretchen Rubin The new year gives you 365 chances to start every day […]
statistics
ISPA launches Consumer Analytics Program
To learn more During the Winter Las Vegas Market, the International Sleep Products Association will host an information session about the new ISPA Consumer Analytics Program. Mark your calendar for 2 to 3 p.m. on Monday, Jan. 29, in the World Forum on the 16th floor of Building B in the World Market Center. For […]
BedPost Blog
- A Healthy Sleep Lifestyle Begins in Childhood 01/23/2018In recent years, researchers have confirmed the importance of sleep in a child’s growth and development. Not only do children need more sleep than adults, but we now know that ensuring sleep in childhood can have lifetime benefits. Although the critical importance of sleep for children may seem obvious, many of our children fail to […]Jasmine Wood
- 5 Smart Strategies for Making the Most of Online Mattress Shopping Reviews 01/16/2018Consumers making a big purchase, such as a new mattress, invite feedback from family and friends, but just as often they turn to the advice of strangers — in online reviews. Four out of five Americans use online reviews to make first-time buys, and nearly nine out of 10 trust those reviews as much as […]Mary Helen Rogers
- “Falling” into a Healthy Sleep Lifestyle 10/26/2017Autumn is officially here, and with it comes beautiful fall foliage and the crisp and cooler “sweater weather” that many of us welcome after the dog days of summer. The shorter days and earlier sunsets mark the nearing of the end of daylight savings time on November 5, 2017—and the inevitable change in our […]Jasmine Wood
