BY BARBARA T. NELLES Check out these strategies for discouraging do-it-yourselfers When is a mattress delivery hazardous to your health? When it’s handled by an amateur. In a little more than two years, the editors of Sleep Savvy have bookmarked close to 50 mattress-related crashes and mishaps related to people transporting mattresses on roads or […]
Not getting enough sleep?
How much do you value sleep?
BY LISSA COFFEY A lack of adequate sleep can make you—and our whole society—less healthy, less productive and less safe Editor’s note: Savvy mattress retailers want to do everything they can to help their customers sleep better, including offering them sound advice and tips. Feel free to share this great guidance from Better Sleep Council […]
tip sheet
Social media that’s a snap
BY JULIE A. PALM The photo and video sharing app Snapchat can be great for your store—if you use it right Of all the popular social media platforms, Snapchat may be the hardest for mattress retailers to grasp. It’s ephemeral by nature—the amorphous-looking logo is a ghost. The messaging app allows users to share photos […]
Retail road trip
Tradition meets technology at Rotmans
BY GARY JAMES This family-owned retailer in Worcester, Massachusetts, elevates customer service the old—and new—way with a well-trained sales team, extensive product offerings in a set of historic buildings and a sophisticated digital strategy Photography courtesy of Rotmans What’s the one word you never hear in Rotmans’ bedding department—or anywhere in the store, for that […]
Philanthropy
‘Mattress Mack’ recognized for epic efforts to aid Harvey victims
Jim McIngvale, principal of Houston-based retailer Gallery Furniture, has made almost as many headlines as Hurricane Harvey, the massive Category 4 storm that inundated and devastated southeast Texas in late August. There is good reason for that. Immediately after the storm hit, the man more commonly known as Mattress Mack, whose own home was severely […]
email marketing for savvy retailers
Hitting the mark with email marketing
Follow these email marketing suggestions to create e-newsletters consumers will look forward to reading With social media algorithms leaving businesses scratching their heads, email newsletters are coming to the forefront as a dependable way to reach consumers. “The question isn’t whether or not you should start an email newsletter; it’s how can you create a […]
recycling updates
How to recycle mattresses in MRC program states
The Mattress Recycling Council’s Bye Bye Mattress program provides no-cost recycling for public and private entities that discard mattresses and box springs that were used and discarded in the state. If you sell mattresses directly to consumers in California, Connecticut or Rhode Island, here’s how to recycle units from customers. California Directly drop off at […]
MRC issues 2016 California Annual Report, shows Bye Bye Mattress program success
Initial results of Golden State’s Bye Bye Mattress program show early success In its inaugural California Annual Report, the Mattress Recycling Council reported it diverted 955,059 units and more than 29 million pounds of material from landfills in 2016. Approximately 40% of the mattresses collected for recycling were obtained from retailers and other large-volume users […]
It’s true!
Sleep positions indicate revealing facts
Research from the Better Sleep Council uncovers how you sleep may reveal more than you think A new survey conducted by the Better Sleep Council, the consumer-education arm of the International Sleep Products Association, suggests sleep positions may reveal important aspects about people, including their health, age and even education level. Most people sleep in […]
BedPost Blog
- 25 Numbers That Will Convince You to Prioritize Sleep 09/12/2017Even when it comes to sleep, the numbers don’t lie. Sleep is so critically important to our health and well-being that it behooves us to learn about sleep, consistently get the sleep we need, protect the sleep of others, and help spread the word on the benefits of sufficient sleep. Sleep affects all of us […]Jasmine Wood
- Tips for Creating a Sleep-Friendly Dorm Room 08/22/2017While college life can be a wonderful and exciting new adventure, it does come with its share of challenges. Academic, financial, personal, and social stressors on top of a new environment and a hectic schedule mandate students’ vigilance in putting their physical and emotional health first and foremost. Why is sleep so important to a […]Jasmine Wood
- 10 Ways to Make Time for Sleep & Why it Matters 07/18/2017A woman once asked me if I think the recommendations for appropriate sleep durations of 7–9 hours of sleep are totally unrealistic (with much emphasis on the word totally). I explained how very few people are truly “short sleepers” —about 3% of the population by some estimates. Many are short-sleeper wannabes, trying to function on […]Jasmine Wood
