Follow this step-by-step guide and make the most of your precious advertising dollars. (Spoiler alert: It’s all about audience) You are confident in your merchandising strategy, feel good about the skills of retail sales associates on your floor and know you are selling quality products that will help people sleep better and wake up feeling […]
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Retail road trip
Retail Road Trip: Mattress Direct, Where Sleep Education, Retail Professionalism Converge
|Photography by Brian Baiamonte| This Baton Rouge, Louisiana-based sleep shop chain thrives because of owners Lee Burns and Ty Hingle’s commitment to the value of rest – and their business acumen Before the term disruptor was used to define direct-to-consumer online mattress brands shaking up the bedding industry, there were upstart sleep shops like Mattress […]
the study says
What Keeps Teenagers Up at Night?
It’s not Instagram. According to the Better Sleep Council, it’s homework, which impedes their sleep and tanks their school performance According to research from the Better Sleep Council, the nonprofit consumer-education arm of the International Sleep Products Association, homework — rather than social pressure — is the No. 1 cause of teenage stress, negatively affecting […]
sleep advice for sharing
Try Hypnosis to Fall Asleep
Is hypnosis all in your head? This age-old technique often is shrouded in mystery. What is it, how does it work and can it help you fall asleep? Editor’s note: Savvy mattress retailers want to do everything they can to help their customers sleep better, including offering them sound advice and tips. Feel free to share […]
Thoughts on Hiring
Mature Employees Wanted
In a tight job market, consider hiring workers at or past retirement age. You’ll be surprised by the strengths they bring Are you looking for enthusiastic employees who are creative and innovative? Nope, we’re not talking about millennials; we’re referring to their parents and grandparents — baby boomers. Although Generation Y is the largest demographic […]
Follow the mystery mattress shopper
Undercover: The More Things Change …
Our secret shopper gives three retailers in the Southeast mixed reviews. While she found an appealing selection of products, customer service and store design left something to be desired Sleep Savvy thinks 2019 is a perfect year to revive our secret shopper feature, sending consumers out around the country to see how mattress retailers are […]
tip sheet
How to Show Customers You Care
Do your shoppers know you appreciate them? Sleep Savvy shares 7 ways to show the people who keep you in business how much you care about them Customer care is one way to take customer appreciation to the next level, letting shoppers know that you not only appreciate their business, but appreciate them as people, […]