RETAIL TRENDS AND STRATEGIES FOR THE MATTRESS INDUSTRY

Retail Trends and Strategies
for the Mattress Industry

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NEWS

Ron Bruneau Rejoins King Koil as Senior Vice President of Operations

Industry veteran Ron Bruneau has rejoined Avondale, Arizona-based mattress manufacturer and licensing group King Koil as senior vice president of operations. He replaces Don...




CONSUMER CORNER

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TIPS & SELLING STRATEGIES

“Better Sales Sessions With Kingsdown” | Ask the Right Questions to Sell

In this "Better Sales Session" with Kingsdown, vp of sales training and education, Craig Wilson, emphasizes the importance of asking the right questions. He dives into a common disconnect in mattress retail: focusing on product specs instead of customer needs. He highlights why customers don't wake up dreaming of coil counts, but rather seeking solutions to sleep problems like back pain, shoulder pain, or overheating. https://youtu.be/0Tr5lJABFaU?si=tXblfzp1hXFhyKAp Transcript Kathryn Greene Okay, so you have all these great materials that...


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Retirement Savings Anxiety: Americans’ Shrinking “Magic Number”

This is one magic trick you’re not going to like — the vanishing peace of mind, often linked to retirement savings anxiety. We’re talking about the peace of mind that comes with knowing you have enough money saved up for a comfortable retirement, which seems to be disappearing like a...