Scheduling shoppers to browse and rest-test may make them more comfortable visiting your brick-and-mortar store People make appointments for doctor visits, haircuts and oil changes. Will they make appointments to shop for mattresses, too? With new concerns about social distancing and sanitation, we think so. As the novel coronavirus pandemic struck, Fox Mattress, a manufacturer-retailer based […]
Losing Sleep? You’re Not Alone
The 2020 State of America’s Sleep survey sponsored by the Better Sleep Council shows sleeplessness on the rise. Here’s why Editor’s note: As part of the strategic plan of the International Sleep Products Association to provide knowledge and data to members of the bedding community, the Better Sleep Council (ISPA’s consumer education arm) recently conducted […]
Survey Says: Economic Stress Leading to Poor Sleep
Concerns over the economy — both personal finances and the nation’s financial health, particularly in the wake of the COVID-19 pandemic — contribute to poor sleep for many Americans, according to the State of America’s Sleep report. The survey — conducted by the Better Sleep Council, the consumer education arm of the International Sleep Products […]
Social Butterflies: Personal Relationships and Sleep
If there’s one thing the COVID-19 pandemic has taught us, it’s that humans are social creatures. Forced to stay at home to reduce the spread of the novel coronavirus, many have struggled with the lack of contact with friends and family, leading to a boom in virtual meetings, online parties and video chats with loved […]
The Joy of Mattress Shopping
Better Sleep Council research on a buyer’s journey can help retailers guide consumers to a successful purchase that fits their priorities and leaves them sleeping comfortably — even during a pandemic People’s shopping behaviors are changing. The impact of COVID-19 and the attendant stay-at-home orders, as well as consumer safety concerns, have closed many stores […]
Fun and Games: Hobbies, Sleep
We all need a break sometimes, and for many Americans, hobbies that range from reading to watching sports provide a diversion from the stresses of day-to-day life, particularly in the age of the COVID-19 pandemic. But while some hobbies can help people relax and wind down to enjoy better sleep, others might contribute to restlessness. […]
There’s No Outfoxing Fox Mattress
Owned by a father-and-daughter team, this 50-plus-year-old manufacturer-retailer in Holly Hill, Florida, translates a relaxedapproach and solid craftsmanship into sales growth Rick and Chelsea Carter, the father-daughter owners of Fox Mattress in Holly Hill, Florida, don’t take themselves — or the mattress business — too seriously. “We try to keep things light,” Chelsea Carter says. […]
#WeCanLearnFromEachOther
Sleep Savvy examines best practices that have helped successful retailers thrive in the good times and survive in the tough times These are some of the most challenging times mattress retailers have ever faced. And it’s not like things had been so easy before this. Retailers that still were adjusting to consumers’ changing shopping habits, […]
A Retail Guide to Social Selling
Digital channels can help you reach customers and create a more personalized shopping experience As the COVID-19 crisis continues to unfold, consumer buying behaviors are continuing their prepandemic shift to digital channels. Consumers are using these digital channels to research products, connect with companies and make purchases. Retailers can rethink their use of digital channels […]
Surface Story: How Long Does Coronavirus Stick Around?
Understanding how long the coronavirus lives on surfaces can help you keep your store and products clean and safe for consumers Note: This article was accurate, to the best of our knowledge, at the time it was published. However, information about the novel coronavirus and the nation’s response to the pandemic change rapidly. Check CDC.gov […]