New research suggests women may sleep better with dogs in the bed rather than with human partners A dog may be a man’s best friend, but a dog is a woman’s best sleeping companion, according to a study. The study, published in Anthrozoös and conducted by Christy L. Hoffman, associate professor and anthrozoology program director […]
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Las Vegas Market Product Showcase
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follow that shopper
Understanding the Customer Journey
In today’s multichannel world, shoppers have myriad ways to connect in-store and digitally. Consider these suggestions to navigate changing consumer habits and enhance experiences There was a time, not that long ago, when a consumer’s path to purchasing a product was straight and direct. It started with an awareness of a particular product and the […]
Follow the mystery mattress shopper
Undercover: The More Things Change …
Our secret shopper gives three retailers in the Southeast mixed reviews. While she found an appealing selection of products, customer service and store design left something to be desired Sleep Savvy thinks 2019 is a perfect year to revive our secret shopper feature, sending consumers out around the country to see how mattress retailers are […]
picture perfect
Smile! Great Photos Help Sell Beds
8 Ways to Improve Your Images and Create Content for Websites and Social Media Instagram. Your e-commerce site. Pinterest. Facebook. Today’s most popular marketing methods are image hungry, demanding an endless stream of photos to catch consumers’ attention. You can rely on manufacturers to provide much of the imagery you need for website product pages […]
sleep advice for sharing
The Legend of Worry Dolls
The Guatemalan tradition of placing a small handmade toy under a pillow at night is said to eliminate children’s worries while they sleep BY LISSA COFFEY Editor’s note: Savvy mattress retailers want to do everything they can to help their customers sleep better, including offering them sound advice and tips. Feel free to share this […]
Retail road trip
I Wish I Had Thought of That!
Sleep Savvy offers a retrospective of previous Retail Road Trips, highlighting best practices and brilliant ideas — and providing inspiration for the new year It’s no surprise that Sleep Savvy’s most popular and longest running regular feature is the Retail Road Trip, which gives readers a glimpse into the strategies and practices of successful mattress […]
tip sheet
New Year’s Resolutions for RSAs
Pick a goal to reach and make this your best year ever in mattress sales This year, we want every mattress retail sales associate to be successful and satisfied at work, so we’ve compiled a list of new year’s resolutions for RSAs. Choose one — or, if you’re feeling especially ambitious, two — and get […]
on trend
Diving Into the Hot Hues for 2019
Living Coral Named Pantone’s Color of the Year Do you have a corner of your store that could use perking up? Need a color palette for a new marketing campaign? Every year, color specialists, including the color connoisseurs at Pantone, release their picks for the hottest hues. Here’s a look at a few of their […]
