RETAIL TRENDS AND STRATEGIES FOR THE MATTRESS INDUSTRY

Consumer research suggests shoppers want more informative in-store materials about sustainability, along with knowledgeable salespeople. Unfortunately, sustainability questions don’t look the same in every store—or with every shopper. Sometimes they’re direct. Often, they’re part of broader conversations about durability, health, materials, or long-term value. What sustainability can mean (in plain terms) Materials: What’s used and where it comes from Durability: Products that last longer stay out of the waste stream longer Recycled or renewable content: Using existing materials or renewable resources Design...