BY JULIE A. PALM PHOTOGRAPHY BY ERIK PHOTOGRAPHIC STUDIO Originally a seasonal fireworks operation, this Evansville, Indiana-based sleep shop has grown from a local mattress outlet to a regional 23-store chain with its own line of sleep products With his chain of mattress stores based in the land that gave us NBA legend Larry Bird […]
Retail road trip
Shovlin Mattress Factory elevates customer service to a new level
BY JULIE A. PALM PHOTOGRAPHY BY WALT BLAU/GENERIC BRAND HUMAN At this Fanwood, New Jersey-based factory-direct manufacturer and retailer, Ron and Kara Shovlin use uncommon practices to win the loyalty of their hometown You’d be hard pressed to find a mattress retailer bucking more industry trends than Shovlin Mattress Factory, a factory-direct manufacturer and retailer […]
new product trends
Summer Refresh
BY BARBARA T. NELLES AND BETH ENGLISH Slower show meant less rush — and plenty of rest-testing and pillow squeezing It was a typical Summer Las Vegas Market in that traffic was slower — possibly the slowest we’ve seen — and product introductions were far fewer than during the winter show in January. But retailers […]
selling sleep accessories
How to Hire, Train and Keep an All-Star Staff
BY JULIE A. PALM To remain competitive in a tight job market, retailers need to attract, invest in and keep engaged, knowledgeable employees. Sleep Savvy offers these practical suggestions for talent recruitment, education and retention Customer experience. It’s among the buzz-worthiest phrases in retail these days, referring to everything from store décor that wows shoppers […]
the study says
Poor sleep can lead to unhealthy eating
A recent study finds link between sleep loss, nighttime snacking, junk food cravings and obesity Nighttime snacking and a craving for junk food may contribute to unhealthy eating behaviors and represent a link between poor sleep and obesity, according to a recent study from Tucson-based University of Arizona Health Sciences. The study was conducted via […]
Tipsheet
Just the FAQs
BY JULIE A. PALM What are the most effective ways to answer consumers’ common questions? Consider these 6 suggestions Consumers have so many questions: Do you offer financing? Can you deliver to my house, even if I live in another city? What if I don’t like the mattress when I get it home? The challenge […]
how do you feel about email?
Emails Elicit All the Feels
They can annoy recipients but also remain an effective marketing vehicle We know a lot of email goes unread, but a new survey shows marketing messages still can be effective. For the fourth year, Adobe surveyed 1,000 office workers about their email habits and their feelings about the communication vehicle. When it comes to marketing […]
Sponsored Content
Product Showcase
Leggett & Platt Inc. 1 Leggett Road Carthage, MO 64836 417-358-8131 mark.kinsley@leggett.com LPBeddingComponents.com A weak mattress edge leaves a bad first impression and can kill a sale. Research shows the edge of a mattress comes up during 93% of sales interactions. Leggett & Platt Inc.’s ActivEdge™—a groundbreaking solution for the problem of weak foam encasement— […]
