Start with better imagery and complete item descriptions, then go from there When it comes to online sales, think of your product pages as virtual retail sales associates: They need to be friendly and informative — and they need to ask for the sale. Here are some ideas to make sure the product pages on […]
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Leggett & Platt Inc. 1 Leggett Road Carthage, MO 64836 417-358-8131 mark.kinsley@leggett.com LPBeddingComponents.com A weak mattress edge leaves a bad first impression and can kill a sale. Research shows the edge of a mattress comes up during 93% of sales interactions. Leggett & Platt Inc.’s ActivEdge™—a groundbreaking solution for the problem of weak foam encasement— […]
Retail road trip
Serenity Abounds at Tucked in Organics
By JULIE A. PALM Photography by Kristin Hardwick Photography LLC (including cover) Emily Aborn, founder of this all-natural sleep shop in Amherst, New Hampshire, offers luxury bedding in a friendly, relaxed environment Tucked in Organics is among the most specialized of specialty sleep shops — a single store in Amherst, New Hampshire, that focuses on […]
Mark’s Mattress Outlet’s Dream Team
BY JULIE A. PALM PHOTOGRAPHY BY ERIK PHOTOGRAPHIC STUDIO Originally a seasonal fireworks operation, this Evansville, Indiana-based sleep shop has grown from a local mattress outlet to a regional 23-store chain with its own line of sleep products With his chain of mattress stores based in the land that gave us NBA legend Larry Bird […]
Shovlin Mattress Factory elevates customer service to a new level
BY JULIE A. PALM PHOTOGRAPHY BY WALT BLAU/GENERIC BRAND HUMAN At this Fanwood, New Jersey-based factory-direct manufacturer and retailer, Ron and Kara Shovlin use uncommon practices to win the loyalty of their hometown You’d be hard pressed to find a mattress retailer bucking more industry trends than Shovlin Mattress Factory, a factory-direct manufacturer and retailer […]
new product trends
Treats From the Autumn High Point Show
BY BETH ENGLISH AND BARBARA T. NELLES New lines, fresh looks, streamlined displays and more dotted the bedding showrooms at North Carolina’s biannual event and even a hurricane couldn’t keep us away. The Fall High Point Market Oct. 13-17 in High Point, North Carolina, was punctuated by Hurricane Michael barreling into the Florida panhandle and […]
the study says
Poor sleep can lead to unhealthy eating
A recent study finds link between sleep loss, nighttime snacking, junk food cravings and obesity Nighttime snacking and a craving for junk food may contribute to unhealthy eating behaviors and represent a link between poor sleep and obesity, according to a recent study from Tucson-based University of Arizona Health Sciences. The study was conducted via […]
tip sheet
Focus, People! Focus!
Learning to strengthen your attention span will keep you productive and engaged in the task at hand, no matter what you’re doing BY JULIE A. PALM A construction crew banging away next door. A talk radio program. Thirst. A long to-do list. Email alerts popping up on my computer. Social media alerts pinging on my […]
