Are you looking for creative yet simple ways to broaden your brand and introduce new products? Expand your reach with a pop-up store Wayfair did one. So did Samsung, Clinique and Goodwill. Even Facebook. In recent months, these big-name companies created pop-up shops to build a little buzz as they debuted products or introduced their […]
Retail road trip
Retail Road Trip: Mattress Direct, Where Sleep Education, Retail Professionalism Converge
|Photography by Brian Baiamonte| This Baton Rouge, Louisiana-based sleep shop chain thrives because of owners Lee Burns and Ty Hingle’s commitment to the value of rest – and their business acumen Before the term disruptor was used to define direct-to-consumer online mattress brands shaking up the bedding industry, there were upstart sleep shops like Mattress […]
the study says
What Keeps Teenagers Up at Night?
It’s not Instagram. According to the Better Sleep Council, it’s homework, which impedes their sleep and tanks their school performance According to research from the Better Sleep Council, the nonprofit consumer-education arm of the International Sleep Products Association, homework — rather than social pressure — is the No. 1 cause of teenage stress, negatively affecting […]
sleep advice for sharing
Try Hypnosis to Fall Asleep
Is hypnosis all in your head? This age-old technique often is shrouded in mystery. What is it, how does it work and can it help you fall asleep? Editor’s note: Savvy mattress retailers want to do everything they can to help their customers sleep better, including offering them sound advice and tips. Feel free to share […]
Thoughts on Hiring
Mature Employees Wanted
In a tight job market, consider hiring workers at or past retirement age. You’ll be surprised by the strengths they bring Are you looking for enthusiastic employees who are creative and innovative? Nope, we’re not talking about millennials; we’re referring to their parents and grandparents — baby boomers. Although Generation Y is the largest demographic […]
tip sheet
How to Show Customers You Care
Do your shoppers know you appreciate them? Sleep Savvy shares 7 ways to show the people who keep you in business how much you care about them Customer care is one way to take customer appreciation to the next level, letting shoppers know that you not only appreciate their business, but appreciate them as people, […]
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Las Vegas Market
Manufacturers Help Mattress Retailers Compete
Bedding brands simplify step-ups, reduce opening price points, make adjustables irresistible By Barbara T. Nelles and Beth English Retailers found plenty of Winter Las Vegas Market bedding news as they trooped through the halls of the World Market Center, Jan. 27-31. Traffic tapered off on Monday afternoon, probably due to a polar vortex, which spread […]
be our guest
Why Selling Sleep Matters
By understanding the vital role restorative rest plays in health, sales associates can help customers make the best choice for their specific needs We are in the sleep business, let’s be clear about it. In our arsenal we have a variety of tools assembled to solve sleep problems. Some of our tools are mattresses, pillows, […]