BY JULIE A. PALM PHOTOGRAPHY BY ERIK PHOTOGRAPHIC STUDIO Originally a seasonal fireworks operation, this Evansville, Indiana-based sleep shop has grown from a local mattress outlet to a regional 23-store chain with its own line of sleep products With his chain of mattress stores based in the land that gave us NBA legend Larry Bird […]
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Understanding sleep difficulties
BY DR. REBECCA ROBBINS While sleep disorders should be treated by a medical professional, this cheat sheet of common sleep problems can help you help your customers Retail sales associates know all too well that sleep complaints or difficulties often are what bring customers into a store for a new mattress. But what about those […]
Tipsheet
Just the FAQs
BY JULIE A. PALM What are the most effective ways to answer consumers’ common questions? Consider these 6 suggestions Consumers have so many questions: Do you offer financing? Can you deliver to my house, even if I live in another city? What if I don’t like the mattress when I get it home? The challenge […]
Omnichannel
Finishing Touches
BY JULIE A. PALM Mattress protectors and sheets can boost sales while helping customers sleep more soundly. Follow these suggestions to accentuate your lines. Just as a complete outfit includes touches like comfortable shoes and a coordinating belt, a new mattress set requires a fresh protector and a soft, inviting set of sheets to be […]
Online insights
The digital natives are here
Take a look at the world through their eyes and see how your company stacks up BY SCOTT SNYDER AND MORGAN S. SNYDER Scott Snyder, a senior fellow at Wharton University’s Mack Institute for Innovation Management, and Morgan S. Snyder, a software engineer with Palantir, a software and services company that specializes in big data analysis, […]
Consumer Ed
The purpose of sleep
BY LISSA COFFEY Why do we need rest anyway? These scientific insights reveal why it’s necessary and what happens in our bodies while we’re snoozing Editor’s note: Savvy mattress retailers want to do everything they can to help their customers sleep better, including offering them sound advice and tips. Feel free to share this great […]
Better Sleep Council
‘A Mini Field Guide to the Mattress Shopper’
The BSC and Sleep Savvy team up to create a fun, interactive infographic to give retailers insight into their customers and help generate more sales Looking for helpful, easy-to-understand information to gain insight into today’s consumers? The Better Sleep Council and Sleep Savvy have just the ticket for you. In May, this publication and the […]
Sponsored Content
Product Showcase
Leggett & Platt Inc. 1 Leggett Road Carthage, MO 64836 417-358-8131 mark.kinsley@leggett.com LPBeddingComponents.com A weak mattress edge leaves a bad first impression and can kill a sale. Research shows the edge of a mattress comes up during 93% of sales interactions. Leggett & Platt Inc.’s ActivEdge™—a groundbreaking solution for the problem of weak foam encasement— […]
