Adjustable bases are one of the most exciting products mattress retailers can sell—and not just because they are the only thing on the sales floor that does something besides lie there. (Just a little “motion” humor for you.) With features like head and foot tilt and massage, power bases help solve people’s real sleep […]
build a better website
Best Web Practices to Refresh Your Website and Increase Online Presence
Have you refreshed your website lately? Increase traffic to your site—and store—by following these best web practices for a robust online presence BY JULIE A. PALM What’s more important: How your store looks and functions, or how your website looks and functions? It’s a trick question. Both are mandatory for success. It’s easy to think […]
take the survey
Give Your Opinions About Mattress Recycling Programs Through a Short Survey
The Mattress Recycling Council has released an industrywide survey that will help the nonprofit improve its customer service and communication efforts. Take the short survey. MRC asks retailers and manufacturers doing business in MRC’s Bye Bye Mattress programs in California, Connecticut and Rhode Island to rate their experience with MRC and its resources. Those in […]
Selling Pillows
Beddings Finds At Spring High Point Market Report
Bedding exhibitors feature line extensions, adjustable bases, modern looks during rainy show BY BETH ENGLISH AND BARBARA T. NELLES The tone was subdued at the Spring High Point Market in High Point, North Carolina, with fewer bedding exhibitors, but Sleep Savvy editors were impressed with these finds. Note: Unless otherwise stated, all prices are suggested […]
Retail road trip
Nest Bedding Finds Success with a ‘Brick or Click’ Approach
BY GARY JAMES Photography by Jack Hutch Mattress industry veteran Joe Alexander is conquering the online bedding world with an Albany, California-based retail chain, Nest Bedding, that blends physical stores with internet sales. Joe Alexander always has marched to the beat of his own drummer. While other friends growing up in his neighborhood set up […]
savvy sleep tips
How to Be a Well-rested Trendsetter
BY LISSA COFFEY Try these latest sleep aids and apps to catch up on your zzz’s at home, work or anywhere. Editor’s note: Savvy mattress retailers want to do everything they can to help their customers sleep better, including offering them sound advice and tips. Feel free to share this great guidance from Better Sleep […]
better sleep council
BSC Survey Uncovers Americans Still Believe Myths About Sleep
For Better Sleep Month, the Better Sleep Council Debunks Myths and Launches New Site ALEXANDRIA, Virginia – May 9, 2017 – Americans have trouble separating fact from fiction about sleep, according to a new study from the Better Sleep Council (BSC), the nonprofit consumer-education arm of the International Sleep Products Association (ISPA). To coincide with […]
BedPost Blog
- 10 Ways to Make Time for Sleep & Why it Matters 07/18/2017A woman once asked me if I think the recommendations for appropriate sleep durations of 7–9 hours of sleep are totally unrealistic (with much emphasis on the word totally). I explained how very few people are truly “short sleepers” —about 3% of the population by some estimates. Many are short-sleeper wannabes, trying to function on […]Jasmine Wood
- 10 Plants to Have When Trying to Get Zzz’s 07/05/2017Most of us know that in order to perform at our best every day, we have to maintain a healthy lifestyle. All that that lifestyle entails will vary with each person, but what we do know to be true in all cases, is that a balanced diet and regular sleep routine is key! It doesn’t […]Jasmine Wood
- 6 Super Summer Sleep Tips 06/27/2017One of the best parts about summer for most of us is the anticipation of some time away from the normal routine. Whether that is a trip to Grandma’s a few blocks away, a week or two of summer camp, a day at the beach, a European getaway, or a staycation with the inflatable pool […]Jasmine Wood
