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Consumer Corner

Why Mattress Temperature Matters

Terry Cralle, MS, RN -
Temperature plays an important role in sleep comfort. Learn how mattresses manage heat buildup and how retailers can help shoppers find the right balance for a better night's sleep.




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7 Retail Trends to Watch

Consumer, tech and economic trends are shaping the world of mattress selling. Addressing them...

Sleep Accessories Build Basket: Boost Your Bottom Line with Trending Bedding...

Carrying a nice selection of bed linens, mattress toppers and protectors makes shopping easy...

Merchandising makeover

BY JULIE A. PALM Looking for ways to freshen up your store? Consider these 30...

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Tips & Selling Strategies

Same Time Tomorrow?

Most sleep advice starts with a number. Get seven to nine hours. But researchers increasingly are studying another dimension of healthy sleep—not simply how...
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Tips & Selling Strategies

What Customers Say vs. What They (Might) Really Mean

Every mattress shopper walks into the showroom with preconceived ideas: “I need a firm mattress.” “I sleep hot.” “All mattresses are the same.” Those statements are valuable,...
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Features

The Sleep Sales Cheat Sheet: What to Say, What to Avoid, and Why It Matters

Customers want better sleep—but they don’t want a diagnosis or jargon. Retailers fluent in everyday sleep language inspire trust and drive better conversations.
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News

When Summer Plans Stay Closer to Home

As travel costs shape some summer plans, retailers may have a timely opening to connect sleep products with comfort, hosting, and everyday home life.
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Tips & Selling Strategies

Summer Shoppers Simplified: What They’re Really Looking For

Summer brings a different kind of shopper into mattress stores—often less urgent, more exploratory, and focused on immediate comfort. While product mix and floor...
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News

What Reviews Tell Shoppers Before They Buy

Online reviews can shape what shoppers expect before they buy, making them an important part of the mattress-shopping experience.
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News

When Mattress Features Sound Alike, Retailers Can Make the Difference

When mattress features start to sound alike, retailers can help shoppers connect the dots. By turning product details into practical benefits, sales associates can make the shopping experience clearer, more personal, and less driven by price alone.
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News

Memorial Day Mattress Shoppers Are Looking for More Than a Markdown

Memorial Day remains a major mattress-shopping moment, but retailers can do more than promote discounts. Clear education, timely outreach, and a strong in-store experience can help turn deal-driven traffic into confident purchases.
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News

Using Outdoor Advertising to Keep Your Store Top of Mind

Outdoor advertising can help mattress retailers keep their store name visible near commuter routes, shopping corridors, and retail clusters, especially when used as a simple, repeated reminder rather than a stand-alone sales strategy.
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Online Exclusive

Supporting Independence and Comfort for Aging Sleepers

Between ages 40 and 50, many adults experience more pressure sensitivity, often one of the earliest reasons they begin reconsidering their mattress. The hips,...
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Features

Talking Sustainability on the Sales Floor

Conversations about sustainability can feel surprisingly difficult to navigate on the sales floor. Not because the topic is new, but because it doesn’t show...
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Consumer Corner

When Sleep Tracking Enters the Conversation

Not long ago, “How did you sleep?” was usually answered with a feeling: “Pretty well” or “Not so great.”  Increasingly, people reference sleep scores, REM...
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Features

Foam Sweet Foam

Every consumer knows polyurethane foam, right? After all, it’s in everything from our mattresses and sofas to car seats and coffee cups. But that’s not...
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Consumer Corner

Spring Clean Your Sales Floor

Spring cleaning isn't just about tidying up—it’s about making things easier for shoppers. In mattress stores, little barriers often add up: confusing layouts, crowded...
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Online Exclusive

Talking Sustainability on the Sales Floor: a Quick Reference for RSAs

Consumer research suggests shoppers want more informative in-store materials about sustainability, along with knowledgeable salespeople. Unfortunately, sustainability questions don’t look the same in every store—or with every...
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Consumer Corner

Helping Parents Choose a Mattress for a Growing Child

Buying a mattress for a child is usually a practical decision. Parents are often focused on fit, safety, durability, and whether the mattress will work for the child’s current stage and room setup.
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News

Selling Cooling Without Overpromising

Cooling is one of the most common shopper questions, but broad claims can blur together. Clearer explanations around materials, construction, and temperature comfort can make the conversation more credible and easier for shoppers to trust.
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News

For Value-Focused Shoppers, Small Sleep Add-Ons Can Drive Bigger Sales

Mattress pads and protectors can solve real sleep concerns while creating natural add-on opportunities.
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Tips & Selling Strategies

Navigating Consumer Trends: How to Adapt Your Shipping Strategy

Estimated reading time: 7 minutes Anyone who has spent a fair amount of time scrolling TikTok or Instagram has seen variations on the well-worn joke...
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Tips & Selling Strategies

Integrating Online and In-Store: The New Retail Imperative

When I was a kid watching television, I liked to lie on the floor close to the TV set because it made changing the...
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Tips & Selling Strategies

Sleep Accessory Refresh: New Protectors, Sheets, And Toppers For Your Lineup

Estimated reading time: 6 minutes Part two in our "Boosting Your Bottom Line: Selling Protectors, Sheets, and Toppers" series. Just as you want consumers to...
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