Tips & Selling Strategies

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Supporting Independence and Comfort for Aging Sleepers

Between ages 40 and 50, many adults experience more pressure sensitivity, often one of the earliest reasons they begin reconsidering their mattress. The hips,...




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7 Retail Trends to Watch

Consumer, tech and economic trends are shaping the world of mattress selling. Addressing them...

Sleep Accessories Build Basket: Boost Your Bottom Line with Trending Bedding...

Carrying a nice selection of bed linens, mattress toppers and protectors makes shopping easy...

Merchandising makeover

BY JULIE A. PALM Looking for ways to freshen up your store? Consider these 30...

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Foam Sweet Foam

Every consumer knows polyurethane foam, right? After all, it’s in everything from our mattresses and sofas to car seats and coffee cups. But that’s not...

Spring Clean Your Sales Floor

Spring cleaning isn't just about tidying up—it’s about making things easier for shoppers. In mattress stores, little barriers often add up: confusing layouts, crowded...

Talking Sustainability on the Sales Floor: a Quick Reference for RSAs

Consumer research suggests shoppers want more informative in-store materials about sustainability, along with knowledgeable salespeople. Unfortunately, sustainability questions don’t look the same in every store—or with every...

Helping Parents Choose a Mattress for a Growing Child

Buying a mattress for a child is usually a practical decision. Parents are often focused on fit, safety, durability, and whether the mattress will work for the child’s current stage and room setup.

Selling Cooling Without Overpromising

Cooling is one of the most common shopper questions, but broad claims can blur together. Clearer explanations around materials, construction, and temperature comfort can make the conversation more credible and easier for shoppers to trust.

For Value-Focused Shoppers, Small Sleep Add-Ons Can Drive Bigger Sales

Mattress pads and protectors can solve real sleep concerns while creating natural add-on opportunities.

Navigating Consumer Trends: How to Adapt Your Shipping Strategy

Estimated reading time: 7 minutes Anyone who has spent a fair amount of time scrolling TikTok or Instagram has seen variations on the well-worn joke...

Integrating Online and In-Store: The New Retail Imperative

When I was a kid watching television, I liked to lie on the floor close to the TV set because it made changing the...

Sleep Accessory Refresh: New Protectors, Sheets, And Toppers For Your Lineup

Estimated reading time: 6 minutes Part two in our "Boosting Your Bottom Line: Selling Protectors, Sheets, and Toppers" series. Just as you want consumers to...

Boosting Your Bottom Line: Selling Protectors, Sheets, and Toppers

Estimated reading time: 6 minutes Offering a robust lineup of protectors, sheets and toppers boosts sales — and helps your customers get the most out...

Creating Emotional Connections to Build Brand Loyalty

Creating brand loyalty through emotion can start by making an authentic connection with consumers. A while back, I was shopping at Trader Joe’s for a...

7 Engaging Ways to Pull Customers to Your Store

Brush up on the best practices for successfully drawing customers to your store. Merriam-Webster defines advertising as “the activity or profession of producing advertisements for...

Ultimate Comfort: Heavy-Duty Mattresses For Every Sleeper

These sturdy, durable mattresses are designed for plus-size, big and tall sleepers, but they can appeal to any shopper who appreciates durabilityvand a good...

“Better Sales Sessions With Kingsdown” | Ask the Right Questions to Sell

In this "Better Sales Session" with Kingsdown, vp of sales training and education, Craig Wilson, emphasizes the importance of asking the right questions. He...

Unlock SEO Success with AI: Are You Ready?

AI is changing the way shoppers search for information. Are you adjusting your strategy to reach them? I recently heard a millennial podcaster mention that...

“Better Sales Sessions With Kingsdown” | The TV Trick That Sells Adjustable Bases

"Better Sales Sessions" With Kingsdown introduces The TV Trick That Sells. In Episode 3 of "Better Sales Sessions With Kingsdown," Craig Wilson shares a tried-and-true...

“Better Sales Sessions With Kingsdown” | Adjustable Base Sales and The “Upy Downy” Secret

Ready to see your adjustable base sales soar? You've landed in the right place! Welcome to the first installment of our "Better Sales Sessions"...

Unlock Your Best Sleep: Mattresses Designed For Athletes

Recovery properties make some mattresses ideal for athletes — and anyone who wants to make the most of their active days. Like other mattresses, beds...

Want To Sell More Mattresses? Try These Pricing Strategies

Using strategies rooted in psychology can increase bedding sales. Bedding retailers who price mattresses at, say, $1,299 instead of $1,300 understand one aspect of the...

Creating Your Own Mattress Brand: A Guide to Private-Label Success

Working with mattress producers to create custom lines can improve your profit margins and give consumers a reason to choose you over a competitor....

How to Build Loyalty With Digital Customer Service

Connecting with customers should be seamless whether online or in-person. Have you ever wondered how to build loyalty when so much shopping is going digital?...