Tips & Selling Strategies

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Conquering Public Speaking: 10 Tips to Transform Your Skills

Listen, my children, and you shall hearOf the public speaker who was captured by fear. Noticeably nervous, he fidgeted and danced,Then he hemmed and he...




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Finishing Touches

Mattress protectors and sheets can boost sales while helping customers sleep more soundly. Follow...

7 Retail Trends to Watch

Consumer, tech and economic trends are shaping the world of mattress selling. Addressing them...

Getting Smart About Smartbeds

Adjustable, sensor-laden mattresses and bases can help improve the sleep and health of consumers. Smartphones....

Online Exclusive: How to Incorporate Experiential Design into Retail Settings

With the popularity of online shopping, it’s important to make an impression when customers choose to visit your brick-and-mortar store. As the increasing prevalence...

Social Strategy Tips: Safeguarding Your Marketing Approach

Social media’s algorithms are always subject to change, so safeguarding your marketing strategy is key. Social media lets bedding retailers build their brands and tailor...

Maximize Pillow Sales: In-Store Strategies for Success

Here are some practical ways you can increase pillow sales at your brick-and-mortar locations. Be sure to check out our feature on "The Value...

The Value Proposition of Pillows

With many consumers watching their spending, retailers can boost pillow sales by focusing on feature-filled offerings — and merchandising them the right way. Pillow producers...

Workplace Resolutions 2024: Tips for Improving Your Work Life

If you’re like most folks, your personal New Year’s resolutions probably last about as long as those Christmas Day leftovers. Whether it’s losing weight,...

Capturing Shoppers: 5 Strategies for Success in a Competitive Sales Season

While economic uncertainty has cast a shadow throughout the year, there is a bit of light on the horizon. According to Deloitte’s annual holiday...

The Retail Guide to Credit Card Processing

Having a trusted and efficient credit card processing system is essential for any successful retail operation. But providing your customers with a seamless checkout...

The ‘Phygital’ World: Frictionless, Fun and Profitable

Consumers increasingly expect an in-store experience with high-tech bells and whistles. Madonna once sang that “we are living in a material world.” If she updated...

How to Create an Effective Customer Service Training Program

Incorporating strategies to handle customer complaints effectively should be an integral part of your ongoing training regimen. A recent article from learning and development...

Luxury Mattresses: Elevating Comfort and Boosting Sales

A look at the luxe mattress market and how high-end beds can boost your bottom line. They are the mattresses you showcase in your windows...

Festive Social Media Marketing Tips & Strategies

Up your marketing game with these ideas for holiday content. Looking for clever ways to approach social media marketing this holiday season? A recent article...

How to Sell to Women: 7 Steps to Success from Restonic and WomenCertified’s Black Friday Webinar

Did you know financial services company Bankrate has predicted women will own 75% of discretionary spending by 2028? If you aren’t tailoring your retail...

Retail Rx | How Mattress Next Day Embraced Technology for Success

In this series, we sit down with founders of successful sleep products retailers who struggled in the nascent days of their business. Here, they...

The Next Big Shopping Channel: Social Media

Social selling makes browsing and buying easy for consumers. Here are strategies to make it work for you. You’ve got well-placed, attractive brick-and-mortar stores and...

Five Things to Consider When Firing a Customer – and How to Do It

Anyone who has worked in retail knows the adage, “The customer is always right.” They also know it isn’t always true. Issues are bound...

“Retail Rx” | How Sit ‘n Sleep Increased Annual Sales from $200,000 to $130 Million

In this series, we sit down with founders of successful sleep products retailers who struggled in the nascent days of their business. Here, they...

Imagining a Dramatic New Look for Mattress Stores

Immersive Van Gogh shows and Barnes & Noble transformation offer clues for change. It’s time to imagine an exciting new future for mattress stores. Our...

Tips for Staying on Top of Social Media

According to the 2023 National Consumer Rage Study (it says a lot that there is such a thing), customers are having more issues with...

How to Communicate Your Sustainability Story to Mattress Shoppers

Shaping the Sustainability Conversation ISPA Sustainability Conference - Sustainability Panel: Left to Right: Lisa Donaldson, Barrie Brown, Don Pflug, Rhiannon Burch Hallam - Charlotte, NC...

Do You Know the Top 10 Customer Complaints?

In the world of mattress retail, customer satisfaction is paramount. By knowing the most common grievances, retailers can take a proactive approach to addressing...

7 Retail Trends to Watch

Consumer, tech and economic trends are shaping the world of mattress selling. Addressing them in your 2024 planning can set you up for success...