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Serta Simmons Bedding Launches New Serta iComfort Collection

Serta Simmons Bedding, a global sleep company headquartered in Doraville, Georgia, has designed a new Serta iComfort collection. The all-foam line features five support zones...




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Helix Sleep Debuts New Luxury Collection, Helix Elite

New York-based Helix Sleep has launched its new luxury collection, Helix Elite. The line...

International Chiropractors Association Endorses Mlily Mattresses

Mlily received the International Chiropractors Association’s endorsement, and the ICA seal will soon appear...

Serta Simmons Bedding Announces New Executive Leadership

Serta Simmons Bedding has appointed Guy Longworth to chief marketing officer and Brian Dengler to chief...

Industry’s Biggest Charity Golf Event Welcomes More Retailers, Manufacturers And Suppliers As Key Sponsors And Donors 

Sponsorship opportunities available for industry organizations and leaders to be part of June 10 event and City of Hope mission. NEWS RELEASE In recent weeks, some...

Recharge & Network! WithIt Conference 2024

Senior Editor Kathyrn Greene sits down with Amy Van Dorp, Executive Director of WithIt, to get the scoop on their upcoming conference. Join WithIt...

Serta Simmons Bedding Launches New Beautyrest Black Collection

Mattress major Serta Simmons Bedding LLC, headquartered in Doraville, Georgia, has introduced its new Beautyrest Black collection and a new Beautyrest marketing campaign — a modernized...

Bedgear Introduces Storm King Performance Pillow

Mattress and sleep accessories supplier Bedgear has launched its Storm King performance pillow, powered by the same cooling technology as its Storm performance pillow. “Designed...

Transfer Master Acquired by Graham-Field

GF Health Products Inc. has acquired Transfer Master Products Inc. Postville, Iowa-based Transfer Master has been in the business of designing and manufacturing quality...

Sustainable Luxury Mattresses: How Williams Co. is Redefining Sleep

This Shop Talk episode highlights Williams Co., a mattress company prioritizing both luxury and sustainability. Their mattresses are made with natural fibers and utilize...

MLILY Extends Partnership With Special Spaces For Kids With Cancer

Knoxville, Tennessee-based Mlily USA has renewed its commitment to nonprofit partner Special Spaces for another three years and expanded its donations.  Since 2021, Mlily has...

WithIt Conference Set for June With Portia Mount as Keynote

WithIt—Women in The Home Furnishings Industry Today—will hold its annual professional conference June 10-12 at the Westin Poinsett Hotel in Greenville, South Carolina. Titled “Transformative...

Diamond Mattress Now Greenguard Gold Certified

Diamond Mattress has earned Greenguard Gold certification, moving the family-owned and operated manufacturer another step toward its clean manufacturing and sustainability initiatives.  Greenguard Gold Certified...

Hästens’ $1 Million Grand Vividus Bed Set Debuts in North America

In 2020, Hästens unveiled its three-piece Grand Vividus bed set, a collaboration between the Swedish luxury bed manufacturer and designer Ferris Rafauli. Now, for...

Horton’s Furniture Going Out of Business After 78 Years

Horton’s Furniture, founded by Frank and Frances Horton in Argonia, Kansas, in 1946 announced that it will be going out of business. After 22...

King Koil Acquired by AI Dream

BREAKING NEWS AI Dream, a branded sleep solution provider and one of the largest companies in the global premium mattress market, has acquired Avondale, Arizona-based...

Gold Bond Introduces Boxed Bed

Hartford, Connecticut-based Gold Bond, an independent mattress manufacturer, has launched a boxed bed model, the Ultra 12-inch all-foam mattress. The mattress features the company’s...

Color Psychology in Branding: Kiwi Sleep Rebrands

Behind-the-scenes of SleepOvation’s transformation into Kiwi Sleep. Wharton, New Jersey-based sleep products company Kiwi Sleep (formerly known as SleepOvation), recently unveiled its refreshed brand identity...

A Lava Showcases Round Bed & Sustainable Foam | Take 5

Join Waynette Goodson as she explores A Lava's latest innovations in bed design and sustainability. Brent Limer discusses the unique round bed display, showcasing...

HiEnd Accents Unveils Luxurious Top-of-Bed Collections at High Point Spring Market 2024

NEWS RELEASE | SPRING 2024 HIGH POINT MARKET HiEnd Accents is delighted to participate in the High Point Spring Market 2024, showcasing its commitment to...

Diamond Mattress Unveils Auto Pilot Smartbed and Technogel Innovation | Take 5

In this episode of "Take 5," Waynette Goodson chats with Patrick Wolf from Diamond Mattress about their exciting new developments. Diamond Mattress is making...

Therapedic Launches Adjustable Base Program for Retail Partners

Princeton, New Jersey-based Therapedic International has partnered with Rancho Cucamonga-based South Bay International on a new adjustable base program for its retail partners that...

Brooklyn Bedding Launches BB Kids, Its First Mattress for Children

Brooklyn Bedding unveiled its first-ever kid’s mattress, BB Kids. “We are incredibly excited to announce the launch of BB Kids, a long-anticipated addition to...

Take 5 | Luxury Sleep & Sustainability: Introducing the Nyx Mattress by Therapedic

In this episode of Take 5, Waynette Goodson chats with Gerry Borreggine about the exciting launch of Nyx - a high-end mattress line made...

Shifman: Sustainable Model, Philosophy Long Before It Was Popular

NEWS RELEASE | SPRING 2024 HIGH POINT MARKET Shifman Mattress Co. is showcasing its pioneering legacy in sustainable mattress manufacturing during High Point Market, April...