For more than a decade, Sleep Savvy has been the go-to resource for mattress retailers who want to sell more and better bedding.
Launched by ISPA’s Better Sleep Council in 2002, Sleep Savvy reaches nearly 24,000 mattress retailers—from single-store sleep shops to furniture and department stores to major chains—in the United States and Canada. The magazine is dedicated to helping retailers understand market trends and consumer attitudes to improve the techniques of sales associates to boost retailers’ bottom lines.
Published six times a year, the magazine features successful selling ideas, product innovations, tips for helping consumers make the sleep-health-mattress connection and more. Among its most popular departments is “Retail Road Trip,” which spotlights a retailer, outlining for others the secrets to its success.
The magazine’s recently redesigned website includes a searchable database of its more relevant and “evergreen” stories, as well as digital editions of the current and past issues.