Bed Quarter, a division of MAZ Holding Group and the exclusive Eclipse International licensee in Saudi Arabia, has opened its first Eclipse Exclusive store in Riyadh.
According to a news release, the Saudi Arabian flagship store will showcase Eclipse’s full range of premium sleep systems, including models with the brand’s patented Spinal Zone Technology, which is endorsed by the Congress of Chiropractic State Associations.
“Together with the Bed Quarter team, who visited us in the U.S. and worked closely with our R&D experts, we developed a very special range of Eclipse mattresses specifically for the Middle East market,” said Stuart Carlitz, CEO of Eclipse International and its parent company, Bedding Industries of America, based in North Brunswick, New Jersey. “The Royal Collection is the first of its kind in the region, combining more than 6,000 springs with multiple layers of natural comfort materials and introducing tufting technology for the first time in Saudi Arabia. This is a significant milestone for Eclipse and for the Middle East market, and we are proud to launch it with our trusted partners at Bed Quarter.”
Founded in 1997, Bed Quarter operates more than 40 mattress stores and a state-of-the-art manufacturing facility in the Sudair Industrial Area, north of Riyadh. With this first exclusive store, the company aims to strengthen Eclipse’s position in the kingdom while driving its regional expansion into the United Arab Emirates, Bahrain, Kuwait, Qatar, Oman, Jordan, Syria, Lebanon and North Africa, the news release said.
“This exclusive store opening is another strong step in delivering world-class brands to the Saudi market. With Eclipse’s rich American heritage and innovative technologies, we are confident this store will set a new benchmark for premium sleep experiences in the Kingdom,” said Abdulsalam Al Mazro, group chairman of MAZ Holding Group, which is headquartered in Riyadh, Saudi Arabia. “Our vision is to create destinations where Saudi families can experience the very best in bedding and healthy sleep.”
CEO of MAZ Holding Group Arun Sharma said the company is proud to launch its inaugural Eclipse Exclusive store: “This launch demonstrates our commitment to bringing leading global brands closer to our customers,” said Arun Sharma, CEO of MAZ Holding Group. “With Bed Quarter’s strong retail network and Eclipse’s proven legacy, we will expand the brand across Saudi Arabia and provide our shoppers with unparalleled quality, comfort and value.”
