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AARP Survey Finds Comfort Comes First for 50-Plus Mattress Buyers

Sleep Savvy Staff -
A newly published AARP survey finds comfort and firmness among the leading priorities for mattress buyers ages 50 and older, while uncertainty and too many choices complicate the shopping process.




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Louis Shanks Furniture Closes After 78 Years in Business

NEWS RELEASE AUSTIN, Texas (Sept. 19, 2023) — An iconic retail brand throughout Texas and...

Buying Behavior, Part 4: The Purchase Experience

Consumer preference for online mattress buying continues to rise, but brick-and-mortar stores remain important,...

Sleep Number Closing at Least 40 Stores in 2024

Last week, Minneapolis-based bed and mattress manufacturer Sleep Number announced its sales results for...

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BEDGEAR Unveils Revamped Sheets Assortment with Naked and Athleisure Collections

NEWS RELEASE FARMINGDALE, N.Y., September 30, 2026—BEDGEAR®, the leader in personalized sleep solutions engineered for airflow and designed to optimize recovery, today unveiled a revamped...
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Four Collections, Four Materials, One Goal: Better Rest.

NEWS RELEASE Charlotte, N.C. – Sleep Zone®, the leader in accessible cooling sleep technology, today announced the launch of four new bedding collections: Cool...
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Recent Pew Data: 41% Say Smartphones Hurt Their Sleep

A recent Pew Research Center survey finds that 41% of U.S. adults say smartphone use hurts how much sleep they get, with younger adults reporting the biggest impact.
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Paramount Sleep to Reveal New Brand Identity at High Point Market

NEWS RELEASE HIGH POINT (September 21, 2026) — Paramount Sleep Company will unveil its refreshed brand identity during the October High Point Market, bringing to...
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News

Pets in the Bed: What New Data Shows

New data shows that 30% of U.S. adults share the bed with at least one pet, adding another real-life consideration to mattress size, protection, and bedding care.
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Consumer Corner

What Shoppers Want to Know After They Pick a Mattress

Delivery, setup, removal, exchanges, and returns can shape shopper confidence once the product choice is nearly made.
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News

Make Dorm-Room Bedding Easier to Buy

Back-to-campus shoppers may need a complete sleep setup quickly, giving retailers a chance to simplify choices around fit, comfort, protection, and timing.
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Las Vegas

Three sales-floor ideas worth bringing home from Summer Market

Sleep Savvy shares three practical sales-floor ideas that stood out at Summer Las Vegas Market.
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Las Vegas

Paramount Sleep Company Offers Sneak Peek at Its Brand Refresh to Select Retailers at Las Vegas Market

NEWS RELEASE LAS VEGAS (July 20, 2026) — Paramount Sleep Company will give select retailers a first look at its upcoming brand refresh at Las...
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When Summer Plans Stay Closer to Home

As travel costs shape some summer plans, retailers may have a timely opening to connect sleep products with comfort, hosting, and everyday home life.
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News

Paramount Sleep Company Supports JCOC’s New Affordable Housing Campus in Virginia Beach

NORFOLK, Va. (July 8, 2026) — Paramount Sleep Company has partnered with the Judeo-Christian Outreach Center (JCOC) to furnish bedrooms at the nonprofit’s Betty...
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News

‘Sleepcations’ Put Rest at the Center of Travel

For some travelers, their next vacation goal is not sightseeing, dining, or adventure. It is sleep.  So-called “sleepcations” are part of the rise of sleep...
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Management

Making Marketing Dollars Work Harder

Know What the Marketing Is Supposed to Do Before choosing where to spend your marketing dollars, mattress retailers should define what they need the marketing...
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Features

The Bedtime Story That Sells

Once upon a time, a shopper walked into a mattress showroom. It was full of strange creatures lined up like soldiers. Unfamiliar words were...
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News

Can Scent Help Signal Sleep?

A calming scent like lavender or jasmine will not solve poor sleep on its own, but it might help reinforce a bedtime routine. Sleep...
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News

Kids Aren’t Getting Enough Sleep

Nearly half of U.S. children are not consistently getting the amount of sleep recommended for their age, according to the National Sleep Foundation’s 2026...
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Why Falling Asleep Can Come With a Jolt

Ever feel like you are drifting off to sleep, then suddenly jerk awake? That quick kick, twitch, or falling sensation may be a hypnic...
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News

What Reviews Tell Shoppers Before They Buy

Online reviews can shape what shoppers expect before they buy, making them an important part of the mattress-shopping experience.
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Consumer Corner

When Every Week Is a Mattress Sale

As summer sales crowd the marketplace, retailers can help shoppers look beyond the markdown and see the value of a more complete sleep setup.
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News

Paramount Sleep More Than Doubles Cotton Usage Under Exclusive Seal of Cotton Program

NEWS RELEASE NORFOLK, Va. (June 16, 2026) — Paramount Sleep Company, the only mattress manufacturer licensed to carry the Seal of Cotton® trademark of Cotton...
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Consumer Corner

What Retailers Can Tell Shoppers About Mattress Recycling

Retailers can help shoppers understand what may happen to an old mattress after delivery, including when recycling is available and how materials such as steel, foam, fiber, fabric and wood can be recovered for new uses.
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