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Using Outdoor Advertising to Keep Your Store Top of Mind

Outdoor advertising can help mattress retailers keep their store name visible near commuter routes, shopping corridors, and retail clusters, especially when used as a simple, repeated reminder rather than a stand-alone sales strategy.




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Louis Shanks Furniture Closes After 78 Years in Business

NEWS RELEASE AUSTIN, Texas (Sept. 19, 2023) — An iconic retail brand throughout Texas and...

Buying Behavior, Part 4: The Purchase Experience

Consumer preference for online mattress buying continues to rise, but brick-and-mortar stores remain important,...

Sleep Number Closing at Least 40 Stores in 2024

Last week, Minneapolis-based bed and mattress manufacturer Sleep Number announced its sales results for...

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The Luxury Story

Mattress manufacturers tend to have a specific story in mind when they design a luxury mattress. But how does that story translate to the...

Industry Leaders Lift the Mattress Sector at WithIt WOW Awards

At the 2026 WithIt WOW Awards Gala during Las Vegas Market, the theme, “Age of Aquarius,” underscored collaboration, optimism, and community as key ingredients...

MRC Marks 10 Years of Mattress Recycling in California

The Mattress Recycling Council marked the 10-year anniversary of its California mattress recycling program in January, highlighting a decade of successful collaboration between the...

Foam Sweet Foam

Every consumer knows polyurethane foam, right? After all, it’s in everything from our mattresses and sofas to car seats and coffee cups. But that’s not...

Talking Sustainability on the Sales Floor: a Quick Reference for RSAs

Consumer research suggests shoppers want more informative in-store materials about sustainability, along with knowledgeable salespeople. Unfortunately, sustainability questions don’t look the same in every store—or with every...

Helping Parents Choose a Mattress for a Growing Child

Buying a mattress for a child is usually a practical decision. Parents are often focused on fit, safety, durability, and whether the mattress will work for the child’s current stage and room setup.

Selling Cooling Without Overpromising

Cooling is one of the most common shopper questions, but broad claims can blur together. Clearer explanations around materials, construction, and temperature comfort can make the conversation more credible and easier for shoppers to trust.

Brooklyn Bedding Launches Retail Partnership with Big Sandy Superstore

NEWS RELEASE PHOENIX, Ariz., April 8, 2026—Brooklyn Bedding, manufacturer, wholesaler, retailer, and direct-to-consumer distributor of award-winning sleep products, today announced a new retail partnership with Big Sandy Superstore, a leading home goods retailer serving the Midwest. With this partnership,...

For Value-Focused Shoppers, Small Sleep Add-Ons Can Drive Bigger Sales

Mattress pads and protectors can solve real sleep concerns while creating natural add-on opportunities.

Housing Activity Offers a Useful Signal for Mattress Retailers

The housing market may be giving mattress retailers a modest reason to pay attention this spring.

Shipping Disruptions Keep Delivery Costs in Play

Mattress retailers may not see the impact of global conflict on the sales floor right away, but it is showing up in freight and delivery economics.

Abt Expands Furniture and Mattress Showroom by 30,000 Square Feet

NEWS RELEASE GLENVIEW, IL — Abt, one of the nation’s largest single-store retailers and a trusted name in appliances and electronics, has added 30,000 square feet to...

Spending With Purpose: What Today’s Consumer Mindset Means on the Sales Floor

Consumers aren’t saying no—they’re just thinking harder before they buy. Better Sleep Council research reveals how more intentional spending is shaping the sales floor, and what RSAs can do to build confidence and close the sale.

Brick-and-Mortar Retail Shows Early Signs of Strength

Despite widespread narratives about physical retail decline in recent years, data suggests traditional stores are holding their ground and, in some segments, thriving. A Forbes...

U.S. Labor Market Update: Hiring and Wages Evolving in Early 2026

As the year begins, the U.S. labor market continues to evolve, with measured job growth and modest wage gains that are shaping staffing strategies...

Sleep Tech Innovation Signals Continued Category Momentum

Market analysts continue to project strong growth in the global sleep technology devices market, driven by rising awareness of sleep health and increased adoption...

Why Presidents’ Day Became a Mattress Sales Fixture

Presidents’ Day didn’t begin as a retail-driven holiday, but it has become one of the mattress industry’s most dependable sales moments. Landing between the...

Helping Mattress Shoppers Move From Research to Confidence: Winter Market Insights

Retailers are encountering a familiar challenge on the sales floor: Today’s mattress shopper often arrives informed, but not necessarily confident. Consumers are researching online, comparing...

Buy Now, Pay Later Usage Continues to Expand Across Retail Channels

Flexible payment options remain an increasingly visible feature of the retail landscape, as installment-based purchasing continues to gain traction with shoppers managing household budgets. Recent...

Retail Forecast Signals Steady but Slower Growth Ahead

Retailers are entering the year with expectations of continued growth, but at a more measured pace than in recent years. According to the National Retail...

Consumer Spending Trends Point to Selective Big-Ticket Purchases

Recent economic commentary indicates U.S. consumer spending patterns are showing signs of strain, with broad retail measures flattening and household caution rising. An AP News...