Farmingdale, New York-based mattress and sleep accessories supplier Bedgear will partner with Snooze Mattress Co. to launch a first-of-its-kind retail store in Cork, Ireland. The store, which will be Snooze Mattress Co.’s first international location, will be located at Units 14 and 15, Ground Floor, South Ring Business Park, Kinsale Rd, Ballyphehane, Cork, T12 N6KR, Ireland, and will officially open on Friday, March 28.
According to a news release, the two brands have worked together domestically, but this global expansion marks a new phase in the partnership between Bedgear and Snooze Mattress Co., headquartered in Pueblo, Colorado.
“This expansion is more than just a new location — it’s a shared vision coming to life on a global stage,” Bedgear Founder/CEO Eugene Alletto said. “At Bedgear, we’ve always believed in aligning with partners who challenge the status quo and prioritize innovation. Snooze Mattress Co. embodies that spirit. Together, we’re not just bringing better sleep to Ireland — we’re waking the world up to what’s possible when comfort, technology, and purpose come together.”
At the new Cork location, Snooze Mattress Co. will offer Irish shoppers an assortment of Bedgear’s Performance sleep solutions. This includes the award-winning Storm Performance Pillow, Performance mattress protectors and instant-cooling, moisture-wicking Performance sheets, the news release said.
“At Snooze, we’re not just selling mattresses — we’re reimagining what sleep can be,” Snooze Mattress Co. Founder and CEO Matt Smith said. “We’re proud to be the only sleep shop in all of Ireland and the only mattress and wellness store on the planet expanding fast as a global franchise. By partnering with forward-thinking brands like Eugene Alletto and Bedgear that truly believe in sleep disruption — and by teaming up with incredible local legends like John Griffin and Kenneth Sexton — we’re disrupting the sleep industry one dream at a time.”
Griffin and Sexton will serve as local owners of the new location, the company said.
