London-based sleep technology brand Simba has expanded its partnership with Bensons for Beds, one of the United Kingdom’s largest bed retailers, to 50 locations across the U.K.
According to a news release, Simba’s award-winning mattresses and accessories, first introduced in 20 Bensons stores in May this year, will now be available in 30 additional stores in the U.K. Customers can now try Simba’s sleep tech-infused Hybrid mattresses and explore its range of premium accessories, including the Hybrid pillow, duvet and mattress protector, in store with trained sleep specialists who can recommend the best fit for every sleep style.
“Our initial rollout with Bensons has been a real success, with strong demand and great feedback from customers discovering Simba products in store,” said Steve Reid, CEO of Simba. “Building on that momentum, we’re delighted to be expanding into more locations nationwide. This next phase means even more people will have the chance to experience Simba’s award-winning products first-hand. Together we’re making world-class sleep more accessible.”
“This rapid expansion from 20 to 50 Bensons stores nationwide is a direct reflection of that strong demand and the success of our partnership,” said Lisa Richards, head of marketing at Accrington, England-based Bensons for Beds. “It aligns perfectly with our mission to offer our customers the very best and most tr
